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Module 4

The document emphasizes the importance of storytelling in data visualization, particularly in cloud environments, to transform raw data into actionable insights. It outlines a workflow for effective visualization, including planning, designing, and presenting, while highlighting the use of cloud-native tools like Looker for real-time insights. Ultimately, it advocates for aligning visualizations with business objectives to enhance decision-making and foster a data-driven culture.

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kingvishnu2000
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4 views9 pages

Module 4

The document emphasizes the importance of storytelling in data visualization, particularly in cloud environments, to transform raw data into actionable insights. It outlines a workflow for effective visualization, including planning, designing, and presenting, while highlighting the use of cloud-native tools like Looker for real-time insights. Ultimately, it advocates for aligning visualizations with business objectives to enhance decision-making and foster a data-driven culture.

Uploaded by

kingvishnu2000
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The Power of

Storytelling:
How to Visualize Data
in the Cloud
Name: Darshan
MR
USN:
Importance of The Power of
Storytelling: How to Visualize Data in
the Cloud

• Data alone isn’t enough—effective


storytelling helps transform raw data into
actionable insights.
• Cloud platforms provide dynamic tools for
real-time visualizations.
• Storytelling improves decision-making,
aligns stakeholders, and enhances data-
driven culture.
Introduction to the Power of Storytelling
in Data Analytics
• Storytelling connects raw data to real-world
business impact, making insights more relatable
and actionable.
• A cloud visualization workflow typically includes:
Storyboarding → Designing → Visualizing →
Presenting—optimized for real-time, scalable
cloud tools.
• Key UI/UX design principles—clarity,
consistency, and hierarchy—ensure
dashboards are intuitive and impactful.
• Tools like Looker support cloud-native visual
Visualization Planning and
Design
• Plan with purpose: Define goals, identify the
audience, select relevant data, and sketch
mockups.
• Choose the right visual: Use charts for
trends, maps for geography, and heatmaps for
intensity.
• Understand stakeholders: Gather input
through interviews, clarify needs, and align with
business objectives.
• Use wireframes: Build visual blueprints to
guide design and align team vision.
Accessing, Reporting, and Modeling
Data in the Cloud
• Cloud-native tools like BigQuery, Looker, and
Data Studio offer scalable, secure, and
integrated access to cloud data.
• Use dimensions (e.g., region) and measures
(e.g., revenue) to structure meaningful analysis.
• Build reports and charts that support data
exploration and real-time insights.
• Tailor dashboards for enterprise users by
aligning with KPIs and use cases (Ops, Sales,
Marketing)
Enterprise Business Analytics in the
Cloud
• Align visualizations with enterprise priorities
—KPIs, ROI, strategic goals.
• Build tailored dashboards for departments:
– Operations: real-time monitoring
– Sales: performance tracking
– Marketing: campaign effectiveness
• Leverage cloud-native dashboards for real-
time data and self-service analytics.
Developing Scalable Models with LookML
• LookML is Looker’s modeling language for creating
reusable, semantic data layers.
• The Looker IDE allows coding, testing, and
collaboration in a cloud-native environment.
• Use semantic modeling to abstract complex
queries into clean, maintainable models.
• Create derived tables to improve performance
and reduce redundancy.
Conclusion

• Visual storytelling bridges the gap between


data and decisions.
• Looker and cloud-native tools drive scalable
insights.
• Storytelling, modeling, and planning skills
empower smarter business strategies.
• This course helps you build interactive,
impactful dashboards and communicate data
clearly.
THANK YOU

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