CERTIFICATE
This is to certify that ms. Student of final year BBA has successfully completed her project report on customer satisfaction on cadbury chocolates and submitted to the reporter of teerthanker mahaveer university in fulfillment of subject.
CERTIFICATE
project report for the academic year .. project guide: garima rawat
Date: .
ACKNOWLEDGEMENT
The satisfaction and euphoria that accompany the successful of gratitude that I wish to place on record my sincere thanks ., my project guide for providing me inspiration, encouragement, guidance, help and valuable suggestions throughout the project. I would also like to thank all my respondent for giving me their valuable time and information completion of any task is incomplete without the mention of people who made it possible. So I take this as a great opportunity to pen down a few lines about the people to whom my acknowledgement is due. It is with the deepest sense. Lastly I would like to thank my family for their support and motivation through out the period.
COMPANY PROFILE
Today, Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, garners major share of automobile market in India and, has been the leader of the Indian car market for about two decades. It has completely revolutionized the Indian car market and has brought out numerous models to cater to every section of society. Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be honoured with an ISO 9000:2000 certificate. Maruti Suzuki India Limited previously known as Maruti Udyog Limited is the premier car company in India. MUL was established in Feb 1981 through an Act of Parliament. The company entered into collaboration with Suzuki Motor Corporation of Japan to manufacture cars. Start selling the first vehicle from 14 Dec., 1983. Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million vehicles. Maruti Suzuki India Limited (MUL) was established in Feb 1981 through an Act of Parliament, as a Government company with Suzuki Motor Corporation of Japan holding 26 per cent stake. It was entrusted the task of achieving the following: Modernization of the Indian Automobile Industry. Production of vehicles in large volumes
Suzuki was an obvious choice because of its unparalled expertise in small cars. The Joint Venture agreement was signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982. The company went into production in a record time of 13 months and the first car was rolled out from Maruti Suzuki India Limited Gurgaon in December, 1983. First Customer Mr. Harpal Singh, Marutis first customer, proudly received the keys of the Maruti 800 car from the Prime Minister Smt. Indira Gandhi on December 14, 1983. When Maruti began operations in 1983, there were only two other car companies in India and the total size of the Indian passenger car market was a measly 40,000 units per year. From the start, Maruti caught the imagination of Indian car customers and launched four new models, including a hatchback, a mini multipurpose van, an entry sedan and a SUV, over the next decade. Each of these models was an instant draw with the Indian consumers. Suzuki Motor Corporation increased its stake on two occasions (26>> 40 >> 50 >> controlling stake and brought it to 50 per cent in the mid 1990s (and to 54% with privatization in 2002).
RESEARCH METHEDOLOGY
QUESTIONAIRE
I have done a survey regarding the selection of brands. This survey does not include any questionnaire of any big list of questions. This was a simple survey that includes only few simple questions i.e. Q- Which brand would you prefer to buy? a) Maruti Suzuki India Limited b) Hundai Motor India Limited c) Honda Siel Car India Limited d) Tata Motors Ltd. Q- What is your preferences A- Fuel efficiency B- Power/Size C- Maintenance D- Cost/Price Q- What is the reason for selecting the particular brand? Its suites to ur budget You likes its dealings and services Your friends says its best None of these Q- What is your budget to buy a new car? a)1-3 lakhs b) 3-5 lakhs c) more than 5 lakhs
Q- Are offers on prices effects your buying?
a)Yes b) No c) May be
Q-How many vehicles (Four-Wheeler) do you have right now? a)1 b) 2 c) more than 2 Q- From which finance company would you like to finance your new vehicle? a)HDFC b) SBI c) PNB d) ICICI Q- Is the Product/service provided to you are satisfactory? a)Yes b) No Q- Which brand do you have right now?
a) Maruti Suzuki India Limited b) Hundai Motor India Limited c) Honda Siel Car India Limited d)Tata Motors Ltd.
Q- Which is your first car? a) Maruti 800 b) Maruti Suzuki omni c)Maruti Suzuki Vitara d) none of these Q- Do you consider resale value of your Vehicle? a)Yes b) no c) may be
