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Introduction to Google Search Algorithm

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Meera Desai
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0 views

Introduction to Google Search Algorithm

Uploaded by

Meera Desai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Introduction to

Google Search
Algorithm
Explanation:
Google’s search algorithm determines which results show up first when you
search something.
Example:
If you search for "best pizza near me", Google uses its algorithm to find the most
relevant, nearby, and highly rated pizza places.
History of Google's Algorithm
•Explanation: Google's algorithm has evolved through many
updates.

•Example:
•PageRank (1998): Counted how many websites linked to a
page.
•Panda (2011): Penalized low-quality content (like content
farms).
•BERT (2019): Improved understanding of natural language in
search.
Core Components
•Crawling: Google bots search the web and find new pages.

•Example: A blog you post is found by Googlebot.

•Indexing: The page is analyzed and stored in Google’s database.

•Example: Your blog is categorized under “tech tips.”

•Ranking: Google decides where your page appears in search results.

•Example: If your blog is detailed and trusted, it ranks higher.


PageRank Explained
•Explanation: Pages that are linked by many
trusted websites are seen as more
authoritative.
•Example: A medical article linked by WHO
and Mayo Clinic will rank higher than one from
an unknown site.
Machine Learning in Google
• RankBrain: Understands unfamiliar search queries.
• Example: You type “best laptop for travel bloggers” — RankBrain helps
understand “best” and “travel bloggers” context.
• BERT: Improves understanding of how words relate to each other.
• Example: “Can you get medicine for someone pharmacy?” — BERT
understands the intent is someone else picking up your prescription.
Ranking Factors
•Relevance: How well the page matches the search.
•Example: A page about dog food shouldn’t appear when someone
searches for cat food.
•Backlinks: Links from trusted websites boost rankings.
•Example: A product page linked from TechCrunch gains trust.
•Mobile-Friendliness: Ranks higher if your site works well on
phones.
SEO and Google Algorithm

•Explanation: SEO = Search Engine Optimization;


techniques to improve ranking.
•Example:
•White-hat SEO: Writing helpful blog content.
•Black-hat SEO: Buying fake links or stuffing keywords.
Frequent Updates and Penalties
•Explanation: Google changes the algorithm often, sometimes
penalizing sites.
•Example: If you stuff too many keywords into a blog post,
Google may drop its rank.
Future of Algorithms

• MUM (Multitask Unified Model): Understands complex queries and

multiple formats (text, video, image).

• Example: You can ask, “Can I use hiking boots for snow trekking?” and

MUM compares boots, checks weather, and gives a useful answer.

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