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Introduction To Google Search Algorithm

Google's search algorithm determines the order of search results based on relevance, authority, and quality of content. It has evolved through updates like PageRank, Panda, and BERT, incorporating machine learning to better understand user queries. SEO techniques can influence rankings, but frequent updates may penalize sites for non-compliance with best practices.

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Meera Desai
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42 views9 pages

Introduction To Google Search Algorithm

Google's search algorithm determines the order of search results based on relevance, authority, and quality of content. It has evolved through updates like PageRank, Panda, and BERT, incorporating machine learning to better understand user queries. SEO techniques can influence rankings, but frequent updates may penalize sites for non-compliance with best practices.

Uploaded by

Meera Desai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Introduction to

Google Search
Algorithm
Explanation:
Google’s search algorithm determines which results show up first when you
search something.
Example:
If you search for "best pizza near me", Google uses its algorithm to find the most
relevant, nearby, and highly rated pizza places.
History of Google's Algorithm
•Explanation: Google's algorithm has evolved through many
updates.

•Example:
•PageRank (1998): Counted how many websites linked to a
page.
•Panda (2011): Penalized low-quality content (like content
farms).
•BERT (2019): Improved understanding of natural language in
search.
Core Components
•Crawling: Google bots search the web and find new pages.

•Example: A blog you post is found by Googlebot.

•Indexing: The page is analyzed and stored in Google’s database.

•Example: Your blog is categorized under “tech tips.”

•Ranking: Google decides where your page appears in search results.

•Example: If your blog is detailed and trusted, it ranks higher.


PageRank Explained
•Explanation: Pages that are linked by many
trusted websites are seen as more
authoritative.
•Example: A medical article linked by WHO
and Mayo Clinic will rank higher than one from
an unknown site.
Machine Learning in Google
• RankBrain: Understands unfamiliar search queries.
• Example: You type “best laptop for travel bloggers” — RankBrain helps
understand “best” and “travel bloggers” context.
• BERT: Improves understanding of how words relate to each other.
• Example: “Can you get medicine for someone pharmacy?” — BERT
understands the intent is someone else picking up your prescription.
Ranking Factors
•Relevance: How well the page matches the search.
•Example: A page about dog food shouldn’t appear when someone
searches for cat food.
•Backlinks: Links from trusted websites boost rankings.
•Example: A product page linked from TechCrunch gains trust.
•Mobile-Friendliness: Ranks higher if your site works well on
phones.
SEO and Google Algorithm

•Explanation: SEO = Search Engine Optimization;


techniques to improve ranking.
•Example:
•White-hat SEO: Writing helpful blog content.
•Black-hat SEO: Buying fake links or stuffing keywords.
Frequent Updates and Penalties
•Explanation: Google changes the algorithm often, sometimes
penalizing sites.
•Example: If you stuff too many keywords into a blog post,
Google may drop its rank.
Future of Algorithms

• MUM (Multitask Unified Model): Understands complex queries and

multiple formats (text, video, image).

• Example: You can ask, “Can I use hiking boots for snow trekking?” and

MUM compares boots, checks weather, and gives a useful answer.

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