Two Column Script
Two Column Script
VIDEO AUDIO
FADE UP ON AERIAL (MUSIC UP: “YEA
SHOT – BRYANT- ALABAMA”)
DENNY STADIUM
DISSOLVE TO LS, MUSIC CONTINUES
DENNY CHIMES
DISSOLVE TO LS, (MUSIC UNDER)
REESE PHIFER HALL NARRATOR: “One of
the best kept
secrets in higher
education, the
University of
Scripting notes
Narration, dialogue should be
as conversational as possible
and appropriate for the
characters
Strive for natural flow and
read copy aloud once written
Contractions, informal
verbiage acceptable if
appropriate for topic
Scripting notes
A great deal of information
can be communicated in 30
seconds
Scripts must be 30 seconds, no
more (read them aloud)
Scripting notes
TV is a visual medium, don’t be
afraid to exploit this and
create visually stimulating
messages
Music and sound effects are
also of incredible importance,
use them when appropriate
Just like advertising, one key
goal is to “break through the
clutter”
Production Elements
Dialogue
Action
Standup (speaking to camera)
Soundbite (Interview)
Voice-Over with B-Roll
Graphic Tag
AIDA Formula
Attention
Interest
Desire
Action