AI Platform for Marketing
Presented by: Priti Mane
ETI (Entrepreneurship and
Technology Innovation)
Goals (Small, Medium, Large)
• Small Goals:
• - Basic AI analytics & recommendation system.
• - Initial deployment for small businesses.
• Medium Goals:
• - Improved AI algorithms & customizable tools.
• - Expansion to medium-scale companies.
• Large Goals:
• - Comprehensive AI marketing suite.
• - Collaboration with large enterprises.
Feasibility Report
• Technical Feasibility:
• Availability of AI tools (ML, NLP, Data Analytics).
• Economic Feasibility:
• Cost-effective deployment for businesses.
• Operational Feasibility:
• User-friendly interface & easy integration.
Technology Report
• Technologies:
• - Machine Learning, NLP, Data Analytics.
• Development Tools:
• - Python (Flask/Django), Cloud Services (AWS,
Azure).
• Security Measures:
• - Data Encryption, Secure APIs, Regular
Updates.
Cost Estimation
• Development Cost:
• AI Model Development: ₹4,15,000
• Web/App Development: ₹2,49,000
• Maintenance Cost:
• Cloud Services & Data Storage: ₹1,24,500/year
• Total Estimated Cost: ₹7,88,500
Real-Time Similar Technologies
• Google Ads, Salesforce Marketing Cloud, HubSpot.
• These platforms offer AI-driven audience targeting,
content optimization, and predictive analytics.
Conclusion
• The AI Platform for Marketing offers innovative solutions for
marketers through data-driven insights, enhanced targeting, and
automation. A promising approach to revolutionizing marketing
strategies.