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Louis Vuitton

Louis Vuitton, founded in 1854, is a leading French luxury fashion house known for its innovative products and global presence. The brand has evolved through various phases, including the introduction of iconic patterns, expansion into international markets, and a merger with LVMH in 1987. Currently, the company emphasizes digital transformation, sustainability, and maintains a strong commitment to quality and craftsmanship.

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19 views9 pages

Louis Vuitton

Louis Vuitton, founded in 1854, is a leading French luxury fashion house known for its innovative products and global presence. The brand has evolved through various phases, including the introduction of iconic patterns, expansion into international markets, and a merger with LVMH in 1987. Currently, the company emphasizes digital transformation, sustainability, and maintains a strong commitment to quality and craftsmanship.

Uploaded by

GIJENDRASHIVAN K
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BUSINESS ETHICS

LOUIS VUITTON EVOLUTION

 Louis Vuitton malletier A.K.A. Louis Vuitton, a French luxury fashion


house.
 Louis Vuitton is one of the world’s leading international fashion house.

 The company operates in 50 countries with more than 460 stores worldwide.

1. Foundation and Early Years (1854-1892):


 Founded by Louis Vuitton in 1854 in Paris.
 Introduced lightweight, waterproof canvas trunks in 1858.
 Created the Damier Canvas pattern in 1888 to prevent counterfeiting .
2. Expansion and Innovation (1892-1936):

 Georges Vuitton took over in 1892, creating the LV monogram canvas in 1896.
 Opened international stores in New York, London, and Buenos Aires.

3.Diversification and Prestige (1936-1987):

 Under Gaston-Louis Vuitton, the product line expanded to include small leather goods.
 Introduced a more supple monogram canvas in 1959 for handbags.

4.Modern Era and Global Domination (1987-Present):

 Merged with Moët et Chandon and Hennessy in 1987 to form LVMH.


 Marc Jacobs launched LV’s first ready-to-wear clothing line in 1997 and initiated artist
collaborations.
 Nicolas Ghesquière became artistic director in 2013, continuing innovation and heritage respect.

5.Recent Developments:

 Emphasis on digital transformation and online presence.


 Continued artist collaborations and modern design innovations.
 Focus on sustainability and ethical practices in sourcing and manufacturing.
Company type Subsidiary (SAS)[1]

Industry Fashion

Founded 1854; 170 years ago


Paris, France

Founder Louis Vuitton

Headquarters 2 Rue du Pont Neuf


75001 Paris
France
48.8593°N 2.3439°E

Key people •Pietro Beccari (CHM, CEO)


•Delphine Arnault (VP)
•Nicolas Ghesquière (CD, Women's)
•Pharrell Williams (CD, Men's)

Products •Handbags
•accessories
•ready-to-wear
•shoes
•watches
•jewelry

Revenue €14 billion (2020)[2]

Number of employees 19,000 (2013)[3]

Parent LVMH

Website louisvuitton.com
Strategic management of Louis Vuitton

Louis Vuitton collections are exclusively produced in the lv


workshops in France, Italy, Switzerland, and USA.
Suppliers are kept secret since many fakes are made.

1. Brand Heritage and


Innovation
2. Product Diversification
3. Quality Control and
Craftsmanship
STERNGTHS WEAKNESS
Brand heritage High prices
Product Quality
Global presence Counterfeiting
Innovation
Strong Marketing Limited Market Segment

OPPORTUNITIES THREATS

Economic Downturns
Emerging Markets
Intense Competition
E-commerce Growth Change consumer preference
Regulatory changes
Sustainability
Product Diversification
PRODUCTS
LIST

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