Detailed Business Decision Making
Detailed Business Decision Making
Decision
Making
A Comprehensive Guide to Decision Making
at Different Management Levels
Prepared by: Guneet Kaur
BBA semester VI
Introduction to Business
Decision Making
• Business decision-making is a process of
selecting the best course of action from
available alternatives. Effective
decision-making is critical to an
organization's success, affecting
strategy, operations, and growth.
Decisions can be strategic, tactical, or
operational, depending on the level of
management involved.
Importance of Business
Decision Making
• • Helps organizations achieve objectives
efficiently
• • Improves resource allocation and risk
management
• • Ensures competitiveness and
adaptability in a dynamic market
• • Supports innovation, profitability, and
long-term growth
Types of Business
Decisions
• 1. Strategic Decisions: Long-term, high-
impact choices that define business
direction
• 2. Tactical Decisions: Mid-term,
resource allocation and policy
implementation decisions
• 3. Operational Decisions: Short-term,
day-to-day management decisions
Levels of Management in
Decision Making
• • Top Management: Makes
strategic decisions that shape the
company’s future
• • Middle Management: Handles
tactical decisions to implement
strategies
• • Lower Management: Manages
operational decisions for daily
efficiency
Strategic Decision Making
(Top Management)
• • Focuses on long-term growth,
innovation, and market positioning
• • Examples: Entering new markets,
mergers & acquisitions, new product
development
• • Requires thorough analysis, vision,
and high-risk tolerance
Tactical Decision Making
(Middle Management)
• • Implements strategies set by top
management
• • Examples: Pricing strategies,
marketing campaigns, supply chain
improvements
• • Balances resource management and
execution of business policies
Operational Decision Making
(Lower Management)
• • Handles routine, day-to-day operations
• • Examples: Employee scheduling,
inventory management, customer
service responses
• • Ensures efficiency, quality control, and
smooth business functioning
Decision-Making Models