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WHATSAPP BUSINESS API

The WhatsApp Business API, introduced in August 2018, enables medium and large businesses to communicate with customers at scale, enhancing customer experience through reliable messaging. It is free for the first 24 hours, after which charges apply based on the country and message volume. Key features include automated responses, transaction capabilities, and the ability to promote sales, making it a valuable tool for businesses worldwide.

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Aditya sharma
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17 views14 pages

WHATSAPP BUSINESS API

The WhatsApp Business API, introduced in August 2018, enables medium and large businesses to communicate with customers at scale, enhancing customer experience through reliable messaging. It is free for the first 24 hours, after which charges apply based on the country and message volume. Key features include automated responses, transaction capabilities, and the ability to promote sales, making it a valuable tool for businesses worldwide.

Uploaded by

Aditya sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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WHATSAPP

z BUSINESS API
z
WHAT IS API

 API means Application Programming


Interface.
 It is a software intermediary that allows two
applications to talk to each other.
 Ex- YouTube API allows developers to
integrate YouTube videos and functionality
into websites or applications.
z
WHATSAPP BUSINESS API
 To give larger businesses a secure, scalable solution tailored to their needs,
Facebook introduced the WhatsApp Business API in August 2018.

 The WhatsApp Business API allows medium and large businesses to communicate
with their customers at large scale. Using Whatsapp APIs, businesses can connect
thousands of agents and bots to interact with customers.

 It is the most reliable way to communicate with people all over the world; it provides
customers with better experiences.

 The most appealing feature of WhatsApp business is that it makes communication


and engagement with the customers productive and reliable.

 WhatsApp Business API is only free of cost for the first 24 hours of usage. After this
time, WhatsApp will start costing the user with the rate of the country, per message.
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KINDS OF WHATSAPP BUSINESS API

1)Whatsapp Business App – preferred for small


enterprises

2)WhatsApp business API – preferred for


worldwide business.
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WHATSAPP BUSINESS API PARTNER

The first group are SMS providers like Twilio and Vonage. As SMS
providers, these companies are already using their proprietary APIs
before they started selling WhatsApp accounts. Hence, the API you
need to connect to will be similar to their Legacy SMS API.
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ADVANTAGES OF USING WHATSAPP API

 We can easily go for promoting our sales and business deals


using this platform.
 We can develop a support team message to contact all of your
customers, other than this you can write down the common
questions along with their answers to assist your customers,
even when you are not on board.
 It also has the options in it by which you can add all of your
marketing business deals in your WhatsApp business.
z
z How can you benefit your business
using WhatsApp business API?

 Navigation and discovery

 Transactions

 Online payments

 Automated Reminders

 Ex-Chatbots,quick replies

Automatic replies etc


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WHATSAPP MESSAGING TOOL
 You can only send messages to people who

(1) have already sent you a message or

(2) have actively consented to receiving WhatsApp messages from


your business (e.g. by entering their phone number or checking a
box to indicate consent).
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T Y P E S O F WH A T S A P P M E S S G A E

1)SESSION MESSAGE- You only have 24 hours to answer an incoming request.

2)TEMPLATE MEESSAGE – Through predefined templates


HOW CAN I GET A BUSINESS API
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WHATSAPP BUSINESS REPORT
 The amount of WhatsApp conversations your team handles on a daily basis

 The response time of your team answering incoming WhatsApp messages

 The most discussed topics via WhatsApp

 The most popular products you sell via WhatsApp.


z

THANK YOU

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