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    Store Design & Layout

    Uploaded by

    Udit Dhawan
    The document discusses various factors to consider for effective store layout and design, including selecting an appropriate site location, allocating space for merchandise and customer flow, and implementing layout styles like free-flow, grid, loop, and spine patterns. Proper store planning requires optimizing space usage, appealing to customers' senses, and conducting audits to ensure layout changes improve the shopping experience and sales.

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    Attribution Non-Commercial (BY-NC)
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    Store Design & Layout

    Uploaded by

    Udit Dhawan
    79 views23 pages
    The document discusses various factors to consider for effective store layout and design, including selecting an appropriate site location, allocating space for merchandise and customer flow, and implementing layout styles like free-flow, grid, loop, and spine patterns. Proper store planning requires optimizing space usage, appealing to customers' senses, and conducting audits to ensure layout changes improve the shopping experience and sales.

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    2. Store Design & Layout

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    The document discusses various factors to consider for effective store layout and design, including selecting an appropriate site location, allocating space for merchandise and customer flow, and implementing layout styles like free-flow, grid, loop, and spine patterns. Proper store planning requires optimizing space usage, appealing to customers' senses, and conducting audits to ensure layout changes improve the shopping experience and sales.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    79 views23 pages

    Store Design & Layout

    Uploaded by

    Udit Dhawan
    The document discusses various factors to consider for effective store layout and design, including selecting an appropriate site location, allocating space for merchandise and customer flow, and implementing layout styles like free-flow, grid, loop, and spine patterns. Proper store planning requires optimizing space usage, appealing to customers' senses, and conducting audits to ensure layout changes improve the shopping experience and sales.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 23

    Amity Business School

    Retail Store Layout and Design

    Store Planning

    Amity Business School

    Planning It is the method of selecting the right location and an appropriate site for the store with the catchment definition for each store Types of Locations
    High street location Destination/Freestanding Location Shopping centre or Mall Location

    Site Selection
    Details of Site selection sheet

    Amity Business School

    Refers to the type of building the retailer needs and its affordability and decide whether to lease, own, rent or a JV with the landlord.

    Address of the property Details of adjacent occupants Can site be used commercially Name and address of the title holder Is the site free for encumbrance ? Are all relevant taxes paid and currently up to date Is the site free of any civil suit ? When was the building constructed ? Total number of floors Other prominent facilities nearby Details of facilities space / parking space Financial details

    Amity Business School

    Factors to consider while designing


    Employee Type and Density Merchandise Type and Density Fixture Type and Density Sound Type and Density Odor Type and Density Visual Type and Factors

    Fixtures

    Amity Business School

    Mid Floor Free standing island Gondola Tables Furniture Vendor Specials Specialist cardboards Hanging Rails Capacity, Single, Circular Fixed Shelves

    Store Planning
    Allocating Space Circulation Shrinkage Prevention

    Amity Business School

    Store Planning

    Amity Business School

    Floor Plan is a schematic that shows where

    merchandise and customer service departments are located, how customers circulate through the store, and how much space is dedicated to each department.

    Stack-Outs are pallets of merchandise set out


    on the floor in front of the main shelves.

    Allocating Space
    Types of space needed:

    Amity Business School

    1. 2. 3. 4. 5.

    Back room Office and other functional spaces Aisles, services areas, and other non selling areas of the main sales floor Wall merchandise space Floor merchandise space

    Allocating Space
    Warehouse clubs are able to take advantage not only of the width and depth of the store, but also the height, by using large warehouse racks that carry reachable inventory at lower levels with large pallets or cartons of excess inventory at higher levels.

    Amity Business School

    LO 2

    Space Allocation Planning


    Improving Space Productivity in Existing Stores

    Amity Business School

    Space Productivity Index is a ratio that compares the percentage of


    the stores total gross margin that a particular merchandise category generates to its percentage of total store selling space used.

    Space Allocations for a New Store

    Amity Business School

    Merchandise Productivity Analysis

    Amity Business School

    Merchandise Productivity Analysis

    Circulation

    Amity Business School

    Free-Flow Layout is a type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor.
    Advantages Allowance for browsing and wandering freely Increased impulse purchases Visual appeal Flexibility
    Disadvantages Loitering encouraged Possible confusion Waste of floor space Cost Difficulty of cleaning

    Free Flow

    Amity Business School

    Amity Business School

    The Disney Stores Effective Use of the Free-Flow Design


    Approximately 250 million consumers visit Disneys entertainment retail outlets each year. New store designs showcase merchandise in an engaging and contemporary fashion, keeping pace with evolving retail trends. Technological elements - including a frontof-store media wall that engages guests with Disney programming, and interactive kiosks-setting the stage for the Disney Store in the 21st century.

    Circulation

    Amity Business School

    Grid Layout is a type of store layout in which counters and fixtures are placed in long rows or runs, usually at right angles, throughout the store.
    Advantages Low cost Customer familiarity Merchandise exposure Ease of cleaning Simplified security Possibility of self-service

    Disadvantages Plain and uninteresting Limited browsing Stimulation of rushed shopping behavior Limited creativity in decor

    Grid Layout

    Amity Business School

    Circulation

    Amity Business School

    Loop/Race track Layout is a type of store layout in which a major customer aisle begins at the entrance, loops through the store, usually in the shape of a circle, square, rectangle, and then returns the customer the front of the store. Advantages Exposes customers to the greatest amount of merchandise

    Loop/Race track Layout

    Amity Business School

    Spine Layout

    Amity Business School

    Spine Layout is a type of store layout in which a single main aisle runs from the front to the back of the store, transporting customers in both directions, and where on either side of this spine, merchandise departments using either a free-flow or grid pattern branch off toward the back aisle walls.

    Spine Layout

    Amity Business School

    General Rules
    Convenience of the customer comes first

    Amity Business School

    Provide free access to customer Higher browsing leads to higher buy Optimize space management Ensure audits after every change has been made Try to appeal through all five senses of the customer

    Amity Business School

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