Scribd Logo
Upload

Welcome to Scribd!

  • 1K views

    Lacoste

    Uploaded by

    Sunny Sharma
    René Lacoste founded the Lacoste brand in 1933 after inventing the tennis shirt. The brand has since globalized, licensing the manufacturing and distribution of Lacoste clothing worldwide starting in the 1930s-1990s. Lacoste's marketing strategy targets fashion-forward consumers through product placement, promotions, and social media. The brand's marketing mix includes men's, women's, and kids' clothing as well as accessories, home goods, and a premium pricing strategy distributed through retail stores and licensees globally.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Lacoste

    Uploaded by

    Sunny Sharma
    1K views21 pages
    René Lacoste founded the Lacoste brand in 1933 after inventing the tennis shirt. The brand has since globalized, licensing the manufacturing and distribution of Lacoste clothing worldwide starting in the 1930s-1990s. Lacoste's marketing strategy targets fashion-forward consumers through product placement, promotions, and social media. The brand's marketing mix includes men's, women's, and kids' clothing as well as accessories, home goods, and a premium pricing strategy distributed through retail stores and licensees globally.

    Original Title

    Lacoste Ppt

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    René Lacoste founded the Lacoste brand in 1933 after inventing the tennis shirt. The brand has since globalized, licensing the manufacturing and distribution of Lacoste clothing worldwide starting in the 1930s-1990s. Lacoste's marketing strategy targets fashion-forward consumers through product placement, promotions, and social media. The brand's marketing mix includes men's, women's, and kids' clothing as well as accessories, home goods, and a premium pricing strategy distributed through retail stores and licensees globally.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views21 pages

    Lacoste

    Uploaded by

    Sunny Sharma
    René Lacoste founded the Lacoste brand in 1933 after inventing the tennis shirt. The brand has since globalized, licensing the manufacturing and distribution of Lacoste clothing worldwide starting in the 1930s-1990s. Lacoste's marketing strategy targets fashion-forward consumers through product placement, promotions, and social media. The brand's marketing mix includes men's, women's, and kids' clothing as well as accessories, home goods, and a premium pricing strategy distributed through retail stores and licensees globally.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 21
    At a glance
    Powered by AI
    The document provides details about the history and global expansion of the Lacoste brand over time as well as insights into their marketing strategies and runway collections.

    Lacoste was founded by René Lacoste in 1933. He was a former French tennis player known as the 'Crocodile' who designed the first polo shirt with a small crocodile logo.

    Lacoste has expanded globally over several decades through licensing agreements to manufacture and distribute clothes in various countries starting in the 1950s and growing its presence significantly in the late 20th century.

    LACOSTE

    Click to edit Master subtitle style

    SHERALLI SHARMA SHWETA CHOUDHARY


    3/16/12

    HISTORY

    Ren LACOSTE (1904 1996) 3/16/12

    L.12.12
    L Lacoste 1- cotton petit pique 2- short sleeve design 12- sample no. selected by Rene Lacoste Classic polo t-shirts Made with petit pique cotton fabric Hand stitched color 2 mother of pearl buttons on the plaquet

    3/16/12

    GLOBALIZATION
    License to manufactur e and distribute in spain License to License to License to manufacture manufacture License to and distribute and distribute manufacture clothes 1933 manufacturein and distribute clothes in clothes in distribute 1971 Turkey and 1990 and Japan Shanghai 1994 clothes Mexico in Thailand 1987 License to 199 manufacture 3 and distribute clothes in Australia 1982

    1952
    License to manufacture and distribute clothes in Brazil

    1961

    1978

    3/16/12

    MARKETING STRATEGY

    Changing the brand image in early 2000s. Targeting the consumers who are more fashion forward by re- Product placement in popular movies and TV positioning. shows Promotions

    3/16/12

    MARKETING MIX
    PRODUCT

    Men

    3/16/12

    MARKETING MIX

    Women

    3/16/12

    MARKETING MIX

    Kids

    3/16/12

    MARKETING MIX

    Accessories

    3/16/12

    MARKETING MIX
    Home

    3/16/12

    MARKETING MIX
    PRICE -A brand designed with high end consumers in mind that are willing to pay a premium price for a premium product. PROMOTION Social networking sites - Newspapers , Fashion Magazines - Product placement in popular movies and TV shows -Celebrity and athlete endorsements - Public Relation
    -

    PLACE
    -

    800 sale points all over the world 37 retail stores in INDIA

    3/16/12

    SALES AND DISTRIBUTION


    DEVANLAY GROUP WORLDWIDE LICENCEE TO MANUFACTURE AND DISTRIBUTE CLOTHES

    TURNER MORRISON

    SPORTS & LEISURE APPAREL Ltd

    DISTRIBUTORS IN INDIA (DELHI)

    3/16/12

    LACOSTE RUNWAY COLLECTION S/S 2009


    PATTERNS Stripes -Small checks -Monochromatic -Minor colour blocking
    -

    3/16/12

    LACOSTE RUNWAY COLLECTION S/S 2010


    INSPIRATION -Blue skies and sunshine COLLECTION -Simple, Sporty, Chic PATTERNS - Micro pleated mini skirts -Stripes -Monochromatic -Airy mesh sneakers -Cable knit dresses

    3/16/12

    LACOSTE RUNWAY COLLECTION S/S 2011


    INSPIRATION -Modernist Architecture COLLECTION -Tribute to Rene Lacoste PATTERNS - Graphic prints -Stripes -Monochromatic -Pleated pants - geometric prints

    3/16/12

    LACOSTE RUNWAY COLLECTION S/S 2012


    INSPIRATION COLLECTION -Unconventional Chic PATTERNS

    - Graphic prints - Stripes - Monochromatic - geometric prints - Dropped waists - Sleeveless shifts - Floor length jersey dresses

    3/16/12

    LENZING COLOUR FORECAST S/S 2013

    3/16/12

    3/16/12

    3/16/12

    PRINTS

    3/16/12

    Modernist Peasant shift Buffalo roll neck Trapeze gaucho Power-shoulder polo
    60s-inspired| ankle length | Low slung gathered | wide leg| undulating hem Dropped yoke |body-skimmingshoulder | bracelet-length sleeve |soft neck Swing hem| to waist | rounded baggy Exaggerated shoulderline | Taper to narrow hem | mid-thigh

    3/16/12

    SILHOUETTES

    You might also like