Lesson-2-Big-Data-First-half
Lesson-2-Big-Data-First-half
BIG DATA
WHAT IS BIG
DATA?
How relevant is big data in
today’s technological landscape?
BIG DATA
Big data can be described in many ways, but some of the few are the
following:
• refers to extremely large sets of data that are so complex and vast that
traditional data processing methods can't handle them efficiently.
3
AN EXAMPLE OF BIG DATA
These are some of the Big Data examples:
• Netflix processes over 1 billion hours of video watched every month. This
data is used to create personalized recommendations, tailor content to
specific regions, and even decide which original content to produce.
4
WHY IS BIG DATA IMPORTANT?
Some of the key reasons:
• Companies use data analytics to identify trends, optimize operations, and make
data-driven decisions rather than relying on intuition.
• Big Data also helps businesses tailor recommendations, ads, and services to
individual users, enhancing customer satisfaction. For example, Netflix suggests
shows based on viewing history, and Amazon recommends products based on past
purchases.
• In addition to that, companies leveraging Big Data gain an edge over competitors by
identifying market trends, predicting consumer behavior, and adapting strategies
fast
5
LET’S TALK
ABOUT BIG DATA
ANALYTICS
What does big data analytics
really mean? What entities uses it
the most?
FUNCTION OF BIG DATA ANALYTICS
Big data analytics refers to:
• the process of collecting, storing, processing, and analyzing large and complex datasets
(often called "big data")
• It can be from various sources to extract meaningful insights and patterns, enabling
informed decision-making in businesses and other fields
• deals with massive amounts of data that traditional database management systems might
struggle to handle effectively.
7
BENEFITS OF BIG DATA ANALYTICS
Some of the benefits of big data analytics are:
• Cost Savings
8
TYPES OF BIG DATA
9
STRUCTURE
D
10
UNSTRUCTUR
ED
11
SEMI-STRUCTURED
12
THANK
YOU