Unit 4
Unit 4
Introduction:
Interactive data visualization is the graphical
representation of data in a way that allows users to
interact with the data.
involve exploring the data by zooming, panning,
filtering, or dynamically updating the visualizations.
Goalenable users to gain insights, explore patterns,
and make data- driven decisions
January5000
February 7000
Month Sales (in USD)
March 8000
April 6000
May 9000
Pictorial Representation:
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Sales in USD
↑
| ⬛
| ⬛
| ⬛ ⬛
| ⬛ █ █
| ⬛ █ █ █
| ⬛ ⬛ █ █ █
| ⬛ ⬛ █ █ █
|--------------------------------→ Months
Jan Feb Mar Apr May
Drawing with Data: Each bar represents the sales data for a
specific month. The height of each bar corresponds to the
sales value for that month.
Mapping:
o The x-axis (horizontal) represents the months (January
to May).
o The y-axis (vertical) represents the sales values (from 0
to 10,000 USD).
3. Scales in Data Visualization
Introduction:
In data visualization, scales are essential tools that map
data values to visual properties such as position, size,
or color.
They ensure that the data is represented accurately on the
screen and help users interpret the visualized data in a
meaningful way.
Scales allow data values to be mapped to a consistent visual
format, ensuring
1.Linear Scale:
A linear scale maps data values directly to a range of visual
properties in a linear relationship. This is used when data
has a consistent, proportional
Ordinal Scale: The horizontal axis represents categories with an inherent order,
such as satisfaction levels. The exact numerical difference between "Poor" and
"Fair" is not the same as between "Good" and "Excellent," but the order is
meaningful.
Conclusion:
Scales are vital in data visualization for mapping data values to visual elements.
They provide structure and clarity, making it easier for users to interpret the
data. Linear scales are used for continuous data,
logarithmic scales are used for data with wide-ranging values, and
ordinal scales are used for ordered categories.
Each scale type plays a specific role in ensuring accurate and effective data
representation.
4. Axes in Data Visualization
Introduction:
In data visualization, axes are fundamental components that define
the layout and boundaries of a graphical representation.
They help in mapping data to visual properties and provide reference
points to interpret the data.
Axes generally represent the independent variable (usually the x-
axis) and the dependent variable (usually the y-axis) in charts or
graphs.
Proper labeling and scaling of axes are essential for accurate data
interpretation.
Components of Axes:
1.X-Axis (Horizontal Axis):
o Typically represents the independent variable, such as time,
categories, or any other variable that doesn't depend on another.
o It is drawn horizontally across the bottom or top of the graph.
Types of Axes:
3.Linear Axes:
o The values along the axis increase linearly (equidistant
intervals). This is the most common type of axis, suitable for
continuous data.
o Example: A bar chart where both the x-axis and y-
axis have linear intervals.
2.Logarithmic Axes:
o The values on the axis increase logarithmically (i.e.,
each interval is multiplied by a constant factor).
o This type of axis is used when data spans multiple
orders of magnitude (e.g., population growth or
financial data).
o Example: A line graph representing exponential growth
over time.
3.Categorical Axes:
o For data that is non-continuous, such as categories (e.g.,
"Low", "Medium", "High"), the axis represents distinct
categories rather than numerical values.
o Example: A pie chart or bar chart displaying categorical
data like survey results.
o The y-axis represents sales values in USD, with a linear
scale (e.g., 0, 5000, 10000 USD).
o The bars represent sales for each month, and the height
of the bars corresponds to the sales value.
Explanation:
o The x-axis represents time (from 2000 to 2020).
o The y-axis represents population values, but the scale is
logarithmic. This means the gaps between values increase
exponentially (e.g., 1000, 10000, 100000).
o The line shows population growth, which grows
exponentially over time.
1. Context: Axes provide context to the data, ensuring that the user understands what
the visualized data represents.
2. Accuracy: Proper scaling of axes ensures that the data is accurately represented. If the
scales or intervals are incorrect, the interpretation of the graph can be misleading.
3. Comparison: Axes allow users to compare data points effectively, whether for trends
over time (e.g., sales) or differences across categories (e.g., customer satisfaction).
Transactions are user-driven interactions that change the state of a data visualization. These
include filtering, sorting, zooming, and other actions that alter how the data is presented.
Filtering: The user can select a subset of data based on specific criteria.
Sorting: Allows the user to rearrange the data based on different metrics, such as
ascending or descending order.
Zooming: The user can zoom in on specific areas of the data to view details.
Mode interactivity refers to the different ways a user can interact with and explore the data
visualization. These modes allow for varying levels of engagement and exploration.
Selection Mode: Enables the user to select specific data points for further
exploration or analysis.
Comparison Mode: Allows users to compare multiple datasets or different time periods
in the same view.
Zoom/Focus Mode: Users can zoom into a particular section of the data or focus on a
specific data subset to gain deeper insights.
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+--------------
----------------
-----+
| Data Visualization |
| |
| +------------------------+ |
| | Updates | |
| | (Real-time, On-demand) | |
| +------------------------+
|
| | |
| v |
| +------------------------+ |
| | Transactions | |
| | (Filtering, Sorting, | |
| | Zooming, etc.) | |
| +------------------------+ |
| | |
| v |
| +------------------------+ |
| | Mode Interactivity | |
| | (Selection, Comparison, | |
| | Zoom/Focus) | |
| +------------------------+
|
+-----------------------------------+
1. Updates: At the top, updates are crucial for keeping data current. They
allow the system to display new information automatically (real-time
updates) or at the user’s request (on-demand).
2. Transactions: In the middle, transactions involve user-driven changes in the
visualization, such as filtering out data, sorting by a particular attribute, or zooming
in for a more detailed view.
3. Mode Interactivity: At the bottom, modes represent different interactive views users can
switch between, such as focusing on specific data points (selection), comparing datasets
(comparison), or zooming in on regions of the data.
The diagram helps illustrate the flow and interaction between these components, where updates
feed into the transactions and modes for a seamless user experience.
Introduction:
Explanation:
This layout contains a single bar chart that compares sales data for three months
(January, February, and March). It's a straightforward layout that focuses
on a single dataset.
2. Multiple Charts in One View:
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Sales by Month
┌──────────────────────────┐
│ ██████ │
│ ████████████ │
│ ████ │
└──────────────────────────┘ Bar
Chart
Revenue Growth
┌──────────────────────────┐
│ ████████ │
│ █████████ │
└──────────────────────────┘ Line
Chart
Customer Satisfaction
┌──────────────────────────┐
│ ████████ │
└──────────────────────────┘ Pie Chart
Explanation:
In this layout, there are three different charts displayed
together:
o Bar chart shows monthly sales data.
o Line chart shows revenue growth over time.
o Pie chart shows customer satisfaction distribution.
This layout allows a comprehensive view of multiple data aspects at the same time.
3. Grid Layout:
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┌─────────────────────┐
┌─────────────────────┐
│ Line Chart│ │ Pie Chart│
│ (Temperature) │ │ (Market
Share) │
└─────────────────────┘
└─────────────────────┘
Explanation:
The grid layout organizes four different types of charts in a grid structure:
o A line chart shows temperature data.
o A pie chart shows market share distribution.
o A bar chart compares sales data across different products.
o A scatter plot displays customer growth.
4. Hierarchical Layout:
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Explanation:
The hierarchical layout features a main bar chart showing overall
performance, with subcharts underneath (e.g., a sales chart and a
profit chart). This layout emphasizes the most important metric in
the center while providing additional context in surrounding charts.
5. Interactive Layout:
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Explanation:
An interactive layout allows users to interact with the world map. Selecting a
region on the map filters data in the bar chart and line chart below,
dynamically
updating the charts to show the relevant data for the selected region. This
layout is highly user-focused, allowing users to drill down into specific data
points.
Importance of Layouts in Data Visualization:
1. Clarity: A well-designed layout ensures that the viewer can quickly interpret
the data and understand the key points.
2. Comparability: Multiple charts in one view allow for easy comparison of
different datasets, helping users draw meaningful conclusions.
3. User Engagement: Interactive layouts encourage user exploration, making
it easier to understand complex data.
4. Focus: The layout highlights the most important data, guiding the viewer's
attention where it is needed.
7.Geomapping in Data Visualization
Introduction:
████████████████
████ ████████
████
Explanation:
o This choropleth map shows the number of COVID-19 cases in each U.S. state.
States with higher cases are shaded in a darker color, while states with
fewer cases are shown in a lighter color. The legend helps viewers
understand the color intensity and what it represents.
| * * | * * |
| * * | * * |
|* | * |
|* | * * |
|* * * | * * |
Explanation:
o This point map
shows individual
coffee shop locations
in a city, with each
asterisk (*)
representing a coffee
3. Heatmapshop.
(Example: Traffic
The size or Density)
color of the points
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couldinbeCity
Traffic Density adjusted
Y to represent additional data, such as customer ratings or
popularity.
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████▓▓▓▓▓▓▓▓▒▒▒▒▒▒▒▒▒▒▒▒▒▒
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████████████▓▓▒▒▒▒▒▒▒▒▒▒▒
Explanation:
o This heatmap shows the traffic density across different areas of a city.
The darker colors (e.g., red or dark blue) represent areas with high traffic
density, while the lighter colors represent areas with less congestion.
Explanation:
o The flow map represents
migration patterns between two
countries. The
arrows indicate the direction of migration, with the width of the arrows
Tools for Geomapping in Data Visualization:
representing the volume of people moving from Country A to Country B.
1. ArcGIS:
o A powerful tool for creating detailed maps and spatial data analysis, often used
in GIS (Geographic Information Systems).
2. Google Maps API:
o Offers tools to create interactive maps with customizable markers,
heatmaps, and overlays.
3. Tableau:
o A popular data visualization tool that allows the creation of interactive
geomaps, including choropleth maps, heatmaps, and flow maps.
4. Power BI:
o Microsoft's data visualization tool that offers geomapping capabilities,
including geographic heatmaps, point maps, and region-based data
visualization.
Benefits of Geomapping:
1. Spatial Insights:
o Geomapping enables users to easily identify spatial patterns, such as
areas of high sales, population density, or disease outbreaks.
2. Geographical Context:
o It places the data within a specific geographic context, making it easier
to understand regional or location-based trends.
3. Interactivity:
o Many geomaps are interactive, allowing users to zoom, pan, and filter
data based on regions or categories, improving the user experience.
4. Better Decision-Making:
o By visualizing data geographically, businesses, governments, and
organizations can make more informed decisions regarding resource
allocation, planning, and strategy.
8.Exporting Framework in Data Visualization
Introduction:
In data visualization, exporting refers to the process of saving or sharing
visualizations in a format that can be used externally or distributed, such as for
reports, presentations, or online sharing.
An exporting framework is a system or set of tools that allows visualizations,
charts, or maps to be saved in various formats (e.g., PNG, PDF, SVG, CSV) for easy
access and distribution.
This process is crucial for ensuring that visualizations can be easily shared,
incorporated into documents, or used in presentations while maintaining the
quality and integrity of the data representation.
1. Export Formats:
o PNG: Image format for sharing static charts or visualizations.
o PDF: High-quality printable format, often used for reports or
presentations.
o SVG: Scalable vector graphics, often used for interactive or high- resolution
outputs.
o CSV/Excel: Data format to export the raw data behind the visualization for
further analysis.
o HTML: Interactive visualizations can be exported as HTML files that retain
their interactive features.
2. Exporting Tools:
o Export Buttons: Many data visualization tools (such as Tableau, Power BI, and
Google Data Studio) have built-in export buttons that allow users to quickly export
charts and dashboards.
o APIs: For more advanced use cases, APIs (e.g., Google Charts API, D3.js) can be
used to programmatically export visualizations.
o Command Line: In some frameworks, such as R (ggplot2) or Python (Matplotlib,
Plotly), visualizations can be exported using command-line functions.
3. Export Options:
o Resolution Settings: Users can choose the resolution (e.g., 300dpi for print)
depending on how the image will be used.
o File Size Control: Options to optimize the file size for faster loading and sharing.
o Data Export: In addition to exporting visualizations, it is often possible to export
the underlying data in tabular format.
4. Integration with Reporting Tools:
o Embedding: Visualizations can be embedded in web pages, blogs, or online
dashboards using embedding codes.
o Power BI and Tableau: These tools allow users to create interactive dashboards
and export them as reports that can be shared through email, online, or on
different devices.
| +-------------+ |
+-------------+
| | Chart 1 | | |
Chart 2 | |
| +-------------+ |
+-------------+ |
| | [Export] | |
[Export] |
Explanation:
o Here, the dashboard with interactive visualizations (charts, graphs, or maps)
provides an [Export] button. Users can click on this button to export the entire
dashboard or individual charts. The export options (like PDF, PNG, Excel) would
then be presented to the user.
2.Exporting Using Code (e.g., Python - Matplotlib)
python Copy
import matplotlib.pyplot as
plt
Explanation:
o In a web-based tool like Google Data Studio, users can interact with the
dashboard directly on the web. The [Export Options] menu allows them to
export the entire dashboard or individual charts in formats like PDF, PNG, or
CSV for the raw data.
4. Exporting Interactive Visualizations (e.g., D3.js, Plotly)
html Copy
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-
8">
<meta
name="viewport"
content="width=device
-width, initial-
scale=1.0">
<title>Interactive
Visualization</title>
<script
src="https://cdn.plot.l
y/plotly-
latest.min.js"></script>
</head>
<body>
mode: 'lines'
};
var data = [trace1]; Plotly.newPlot('plotly-chart',
data);
Explanation:
o In this interactive visualization using Plotly.js, the user can interact with the
graph (zoom, pan, etc.). A button is provided to export the chart as a PNG
image.
o The Plotly.downloadImage() method allows exporting interactive charts as
static images. This functionality can be integrated into web applications,
enabling users to download charts for offline use or inclusion in reports.
Advantages of an Exporting Framework:
1. Ease of Sharing:
o Exporting allows users to share visualizations with stakeholders, colleagues, or
clients without requiring them to interact with the original
dashboard.
2. Multiple Format Support:
o Exporting tools often support multiple formats, making it possible to
choose the best format based on the intended use (e.g., high-
resolution for printing, CSV for analysis).
4. Preserving Quality:
o Exporting frameworks allow users to control the resolution and
quality of visualizations, ensuring that they look professional and are
suitable for
publication.