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Lesson 2 Mil

The document discusses the evolution of traditional media to new media, highlighting the significance of media in communication throughout different historical ages, including the Prehistoric, Industrial, Electronic, and Information Ages. It emphasizes the role of media in a democratic society, particularly in providing reliable information and facilitating public expression. Additionally, it introduces selected theories on media and information, such as Media Richness Theory and Information Processing Theory.

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6 views36 pages

Lesson 2 Mil

The document discusses the evolution of traditional media to new media, highlighting the significance of media in communication throughout different historical ages, including the Prehistoric, Industrial, Electronic, and Information Ages. It emphasizes the role of media in a democratic society, particularly in providing reliable information and facilitating public expression. Additionally, it introduces selected theories on media and information, such as Media Richness Theory and Information Processing Theory.

Uploaded by

whelrizalte
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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GUESS

ME!
EVO LOTION
EVOLUTION
TRA DEE TIONAL

TRADITIONA
ME DIA

MEDIA
Based on our
activity, what do
you think is our
topic for today?
THE EVOLUTION OF
TRADITIONAL MEDIA
TO NEW MEDIA
How will you
compare
traditional media
from new media?
The term “media”
is described as means of
communication for people which
includes newspapers, radio,
televisions, and the internet. In the
advent of the “new normal”, the role
of media has been highlighted more
than ever.
PREHISTORIC AGE
Prehistoric
-refers to the time
before the
existence of
written or recorded
history.
According to archeologists,
the Prehistoric Age occurred
some 4.5 million years ago
or approximately 30,000
years ago.
The Prehistoric Age is
divided into two
periods:
1. Stone Age
2. Metal Age
Prehistoric Art as the
Earliest Form of Traditional
Media
Kinds of rock art during Stone Age:
1. Petroglyphs
2. Pictographs
Petroglyphs
- can be carvings
or engravings in
rocks or caves.
Pictographs
- represent words or
phrases through
images or symbols. .
INDUSTRIAL AGE
Industrial city
pertains to a place
where several
factories are located
or built.
Began in 18th century
in Great Britain.
ELECTRONIC AGE
Electronic
- is usually associated with
the things that work using
electricity.
- It refers to an object that
has electronic components
such as sensors and
microchips.
ELECTRONIC AGE
In this age marked
the beginning of
modernization since
equipment are more
functional and
reliable.
INFORMATION AGE
Information
– specific data acquired for
specific purpose.
Information Age
- labeled as Computer Age
or the New Age because it
gave birth to new media
and digital technology.
What is the
relationship
between
traditional media
and new media?
ROLES AND
FUNCTIONS OF
MEDIA IN A
DEMOCRATIC
SOCIETY
DEMOCRACY
comes from the Greek
word DEMO and KRATOS
DEMO (people) and KRATOS
(rule).
In a democratic society, the
welfare of the public is important,
and their rights are protected by
the government.
What do you think are the
roles and functions of media
during:
1. Martial Law
2. EDSA People Power Revolutio
3. Tenure of President Joseph
-This proves that in a democratic
society, the media’s role is very
crucial as it becomes a reliable
source of information.
-People in a democratic society
also use different media platforms
as a means to express their
opinion on social issues.
SELECTED
THEORIES ON
MEDIA AND
INFORMATION
1. Media Richness
-Theory
It is also referred to as Information
Richness Theory.
- Richard L.Draft and Robert H.
Lengel introduced this theory in the
1980s.
- In this notion, communication
serves as a medium that can
reproduce information.
2. Information Processing
Theory
- This theory suggests that humans
process the information they receive
instead of merely responding to the
stimuli.
- Also, the mind is like a computer
that analyzes the information it gets
from its environment.
3. Contingency Theory
- Based on Joan Woodward's work in
1958, the Contingency Theory
argued about the influence of
technology and other variables in
organizations.
- It notes that a variable can change
the behavior and the structure of an
organization in order to complete a
task.
4. Media Naturalness
Theory
- This theory was proposed by Nereu
"Ned“ Kock based on the concept of
human evolution.
- Kock suggests that face-to-face
communication is the most natural
method of communication.
5. Media Synchronization
-Theory
According to this theory, it is better
if people who need to communicate
are all present and available in real
time.
- It also emphasizes that
communication
involves interaction as it has two
processes: conveyance and
6. Channel Expansion Theory
- Proposed by John Carlson and
Robert Zmud in 1999.
- It suggests that an individual
chooses a type of media to use for
communication based on his
experience in handling that type of
media alongside the person he needs
to speak with and what their topic is
Activity: Personal Technology Timeline

Make a timeline of the means of communication that


you have used. You can draw or paste cut-outs of
pictures from magazines or newspapers.

Example:
Thank You for
Listening!!!

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