Case Study Amazon
Case Study Amazon
Group 3
• Presented By:
• Nikhil Sajjan
• Veena Paranjape
• Vijay Kumar M K
• Yash S Pyatimani
• Rajat A S
INTRODUCTION & OVERVIEW
Challenges
Increasing demand for faster, reliable delivery.
Amazon needed to control the last mile experience to ensure customer satisfaction and manage costs.
ROBOTIC FULFILMENT CENTRES
Kiva robots: Kiva robots, which are now part of amazon robotics, are automated
mobile robots that transport shelves with goods to human operators for picking,
streamlining warehouse operations and improving efficiency.
Robotic arms: Amazon uses robotic arms to streamline the fulfillment process by
moving individual products before they are packaged, automating tasks like picking,
sorting, and moving items.
Automated packing machines: It uses sensors to measure an order’s dimensions and then
creates a correctly sized, protective bag using a more durable, weather-resistant paper and
heat-sealing technology.
Computer vision: They use computer vision to detect defects in project. Computer vision
techniques like object detection and recognition are integrated into a heads-up display that
helps them locate, scan, sort and move inventory without needing a handled scanner or
referencing hard-copy forms.
Middle-Mile logistics: The middle mile refers to the transformation of goods between
warehouse, distribution centres and fulfilment centres essentially moving products from
one facility to another before they are shipped to the final customer or retail store.
Sparrow
This robotic arm picks up and moves
individual items from containers into
specific totes to send off to employees
before they’re packaged.
• Cardinal
• Cardinal is a robotic arm that uses advanced AI
and computer vision to quickly select one
package out of a pile of packages delivered via a
chute, lift it with air suction, read the label, and
precisely place it into the appropriate cart
before it’s brought to a truck in the loading dock.
Robin
The first robotic arm ever deployed by amazon robotics,.
Made to sort packages before they’re brought to the outbound dock to be
placed on a truck.
Robin grabs packages from conveyor belts and puts them onto robotic
drive units to be moved to the next part of the facility. It also transfers
damaged packages to ensure optimal quality control.
CENTRAL AI & LOGISTICS CONTROL
Load balancing: Keeps operations smooth and efficient during peak demand.
CONCLUSION
Amazons logistics showcases how automation, ai and robotics are transforming the way
products are stored, packed, shipped and delivered all with minimal human intervention.
24/7 operations :robots and ai doesn’t need breaks, enabling non-stop processing,
packaging and shipping.
Faster delivery
Increased accuracy
Real time data and predictive analytics: ai can detect inefficiencies, forecast demand
and optimize supply chain automatically.