LABELLE

I N D U C T I O N C O U R S E
Marketing Overview

LA BELLE INDUCTION PROGRAM

MARKETING GOALS
& OBJECTIVES
At the core of any great marketing plan is a
list of strategic and clear marketing
objectives. Marketing objectives are a
brand’s defined goals. They outline the
intentions of the marketing team, provide
clear direction for team members to follow,
and offer information for executives to
review and support.
 MARKETING OVERVIEW

Marketing Goals & Objectives

Increase
Sales/
Increase Leads Revenue Increase Profit
Focus on lead Include cutting
generation tactics that expenses and overhead,
grow your email list and selling more items that
fill your client have higher margins, or
relationship MARKETING other changes that
management (CRM) increase profit (which
system with qualified
OBJECTIVES may not necessarily
prospects. increase revenue).

Grow Market
Grow Digital Build Brand Share
Presence Awareness Expand footprint in our Build Industry
Grow your visibility in Expanding our reach current market and to Authority
search engine rankings and getting more get more available Establish our brand as
as well as social media people to learn about customers in your an expert in the field.
platforms. our brand. industry or geographic
location.
 MARKETING OVERVIEW

Marketing Goals & Objectives

After outlining the marketing objectives, validate your plans and make sure
they are practical, useful, and reasonable.

Specific Measurable Achievable Relevant Time Bound

The goals are Set KPI and set goals within Make sure the goals Have a timeline that
clearly defined and benchmarks that your means & are relevant to our indicates when the
outlined so the allow you to ability of the brand mission and objectives begin
whole team measure your company, so you direction of our and end.
understands the success. don’t set your team business. You
objective and why up for failure. should have good
it’s important. reasons for each of
your marketing
objectives
 Monitor KPIs that show improvement in
your SEO status 08 01 Monitor revenue and no. of units
sold over a specific time frame

- Amount of new customers acquired

- Amount of new followers/fans over a certain period
SEO SALES
acquired over a certain period - Percentage change of new
PERFORMAN GROWTH
- Number of comments customers compared to other time
CE
- Number of shares frames
- Number of opt-ins (No. of leads - Cost per new customer: amount of
generated through your social
campaigns and/or posts)
07 SOCIAL NEW
CUSTOMER
02 money spent to acquire a new
customer
MEDIA
- Traffic to website from social media ENGAGEMEN ACQUISITIO - Lead-to-customer ratio: percentage
source T N of leads that become paying
- Sessions: number of visits to a
website
TYPES OF customers

- Unique visitors: number of unique

people who visit a website KPIs LEAD
GENERATIO
- No. of leads: total number of new
leads brought in
- Page views per visit: average number WEBSITE - Increase in leads: percentage change

06
of pages a website visitor views on a
website
METRICS
N
03 in lead generation compared to other
time frames
- Bounce rate: percentage of website - Conversion rate: percentage of your
visitors who leave a site after viewing traffic that becomes a lead after
only one page CONVERSION CUSTOMER visiting your website
- Time on site: average amount of time RATES SPEND
that website visitors stay on a site
Conversion rates are the percentage of people
who perform the desired action when presented
05
with an option to act. Track conversion rates for
04 Monitor the average spend per
customer to see the most common
ticket sizes for each shopper or
all of your landing pages, website opt-ins, emails client.
links, or any other call to action in your marketing
campaigns.
 MARKETING OVERVIEW

Marketing Touchpoints
Marketing Touchpoints
NO TYPE CATEGORY SPECIFIC DIRECT LEAD
CAPTURE
1 Offline Store Signages
2 Offline Store Themed Window Display (consistent with New
collection)
3 Offline Direct Advertising Product Packaging
•Tags
•Hangers
•Garment Bag
•Albums
•CD + CD Cover
•Paper Bag
4 Offline Direct Advertising Invoices
5 Offline Direct Advertising Namecards
6 Offline Direct Advertising Branded Free Gifts
7 Offline Direct Advertising Vouchers
8 Offline Direct Advertising Generic Brochures
9 Offline Events Fashion Shows
10 Offline Events Hotel Workshops ✓
11 Offline Events Roadshows ✓
12 Offline Events Educational workshops/ seminars ✓
 MARKETING OVERVIEW

Marketing Touchpoints
NO TYPE CATEGORY SPECIFIC DIRECT LEAD
CAPTURE
13 Offline Program Partners/ Affiliates Collaboration ✓
14 Offline Program Refer a Friend/ Brand Ambassador ✓
15 Offline Sponsorships Celebrity Endorsements
16 Offline Sponsorships Social Influencer
17 Offline Sponsorships Radio/ TV Program
18 Offline PR Press Releases
19 Offline PR KIP program with media
20 Offline Telephone SMS/ Whatsapp Marketing
21 Offline Telephone Telesales
22 Online Email Marketing Newsletters
23 Online Email Marketing EDMS
24 Online Web Advertising Company Website ✓
25 Online Web Advertising Mailmunch ✓
26 Online Web Advertising Wedding Portals Directory Listing
•Singapore Brides
•Blissful Brides
•Hitcheed
27 Online Web Advertising SEO
28 Online Web Advertising Google Ads ✓
29 Online Web Advertising Google My Business
 MARKETING OVERVIEW

Marketing Touchpoints
NO TYPE CATEGORY SPECIFIC DIRECT LEAD
CAPTURE
30 Online Social Facebook/ IG Ads ✓
31 Online Social Facebook Page
32 Online Social Instagram
33 Online Social Linked in
34 Online Social Pinterest
35 Online Social Tik Tok

36 Online Social You Tube Channel

37 Online Content Marketing Blog
38 Online Content Marketing Videos
39 Online Content Marketing Research Statistics
40 Online Content Marketing E Books/ guides
41 Online Content Marketing Useful Articles
42 Online Content Marketing Podcasts
 MARKETING OVERVIEW

Communication Touchpoints
WHATSAPP

CHAT BOT EMAIL

MESSENGER TELEPHONE

LIVE CHAT WEB FORM

TELEGRAM
 MARKETING OVERVIEW

Important Information

Navigating Marketing Drive Marketing Calendar & Budget

https://drive.google.com/drive/folders/1d7a5w5HUT9yn98yG https://docs.google.com/spreadsheets/d/1JKAzEwf3HNZvQWY
99lzbStrPmXCasWh?usp=sharing PE5Mv9RVTFxfMEffb/edit?usp=sharing&ouid=112943983051
597271665&rtpof=true&sd=true

Passwords & Usernames Pacing Report

https://docs.google.com/document/d/1e1e8rMMO_XV1yZVllG https://docs.google.com/spreadsheets/d/17msCY9bfFBW2udf
2dm0YM1iUUeYDvVDSfnPSTRmo/edit?usp=sharing awVZENjiUfOtAuQm/edit?usp=sharing&ouid=112943983051
597271665&rtpof=true&sd=true

Contacts Digital Marketing Report

Media: https://docs.google.com/spreadsheets/d/1gyzn5mhM90Rs8Ay
https://docs.google.com/spreadsheets/d/1gKmrNE4rezdy5Dy mopQDBvtX7yK5rhr7LfOBKPPnSXQ/edit?usp=sharing
R9PLkWrIUOcSfG257aY-nguCtlto/edit?usp=sharing
Partners:
https://docs.google.com/spreadsheets/d/1bQHqzatLyGluGlCJK Management Report
xr5aVRloD69MBvtcGE8ajf-9EM/edit?usp=sharing
Hotels: https://drive.google.com/drive/folders/0B0wALfTkmALBd2laW
HVIOHNqRGM?resourcekey=0-MYQu0Y26BQdICm3tuKaOuA&
usp=sharing
Digital Marketing Overview

DIGITAL CONTENT
 D I G I TA L M A R K E T I N G O V E RV I E W

Types of Digital Marketing