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Understanding Instagram

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Atharva Jadhav
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14 views8 pages

Understanding Instagram

.....

Uploaded by

Atharva Jadhav
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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UNDERSTAND

ING
BY
INSTAGRAM
1)ATHARVA VIJAY JADHAV 3)ATHARVA VIVEK KANNADKAR

Roll no – 2325086. Roll no - 2325017


Enrollment No- 2201053 Enrollment No - 2202301

2)SOHAM UTTAM SHEWALE


Roll no - 2325087
INTRODUCTION
 - Instagram, launched in October 2010 by Kevin
Systrom and Mike Krieger, is a social media
platform primarily designed for photo and video
sharing.
 - Its initial purpose was to provide a platform for
users to share moments through visually
appealing content.
 In April 2012, Facebook Inc. Acquired the service
for approximately US$1 billion in cash and stock.
The Android version of Instagram was released
in April 2012, followed by a feature-limited
desktop interface in November 2012, a Fire OS
app in June 2014, and an app for Windows 10 in
October 2016. As of October 2015, over 40
billion photos had been uploaded.
BASIC DETAILS
 - Instagram has evolved into one of the
most popular social media platforms
globally, boasting over 1 billion monthly
active users as of the last available data
(2022).
 - Demographics include a diverse user
base, with a significant presence among
younger generations.
 - Two main types of accounts: Personal
accounts for individuals and Business
accounts for brands.
USES OF
INSTAGRAM
 -Photo and Video Sharing: Users can
share images and videos with captions to
their followers.
 - Stories Feature: Temporary content that
lasts for 24 hours, encouraging real-time
sharing.
 - IGTV: A platform for longer videos,
enabling creators to share content
exceeding the traditional time limits.
 - Direct Messaging: Users can privately
communicate with each other through
Instagram's direct message feature.
ADVANTAGES
 - Visual Appeal and Engagement: Instagram's
emphasis on visual content fosters higher
engagement rates compared to text-based platforms.
 - Brand Promotion and Marketing: Businesses
leverage Instagram for advertising, brand promotion,
and connecting with their target audience.
 - Global Reach: Instagram's international user base
allows users to connect with a diverse, global
audience.
 - Influencer Collaborations: Influencers play a
significant role in marketing products and services
through sponsored posts.
DISADVANTAGES
 - Privacy Concerns: Users may face privacy issues,
especially with the potential for unauthorised use
of their images.
 - Addiction and Time Consumption: Excessive use
can lead to addiction, impacting productivity and
mental well-being.
 - Impact on Mental Health: The platform's focus
on curated content may contribute to feelings of
inadequacy or low self-esteem.
 - Algorithm Changes: Frequent changes in the
algorithm affect the visibility of content,
challenging for users and content creators.
INSTAGRAM FEATURES
- Explore Page: A personalised feed
showcasing content based on user interests
and preferences.
- Hashtags: Users utilise hashtags to
categorise content and increase
discoverability.
- Filters and Editing Tools: Instagram offers a
variety of filters and editing tools for
enhancing the visual appeal of photos and
SECURITY
videos. MEASURES
- Two-Factor Authentication: Enhances account security
by requiring an additional verification step.
- Privacy Settings: Users can control who sees their
content through privacy settings.
- Reporting and Blocking Features: Tools to report and
block users engaging in inappropriate or harmful
behaviour.
CONCLUSION
 -Instagram continues to play a
significant role in the social media
landscape, providing a dynamic platform
for creative expression, connection, and
marketing.
 - Users should be mindful of privacy
settings and balance their usage to
mitigate potential negative impacts.

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