UNIVERSITY INSTITUTE OF COMPUTING

Bachelor of Computer Application

Subject Name: Social media analytics

22CAH-302/22SCH-302

Social media Analytics DISCOVER . LEARN . EMPOWER

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 Course Outcome
CO1:Identify SEO Parameters to develop an SEO plan before Site
development.

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Meta Tags and Meta Description

• Meta tags, including title tags and meta descriptions, play a crucial role in on-page Search Engine Optimization (SEO). They
provide information to search engines and users about the content and purpose of a web page. Here's an overview of meta tags and
meta descriptions:

• 1. Title Tag:

 Definition: The title tag is an HTML element that defines the title of a web page.

 Location: It appears in the head section of a page's HTML.

 Character Limit: Aim for around 50-60 characters to ensure full visibility in search results.

• Best Practices for Title Tags:

 Relevance: Make the title tag relevant to the content of the page.

 Keyword Placement: Include your target keywords but avoid keyword stuffing.

 Brand Name: Consider including your brand name, especially for branding purposes.

 Unique Titles: Each page on your site should have a unique title.
Meta Tags and Meta Description

• 2. Meta Description:

 Definition: The meta description is an HTML element that provides a brief summary of a web page's
content.

 Location: It also appears in the head section of a page's HTML.

 Character Limit: Aim for around 150-160 characters for optimal display in search results.

• Best Practices for Meta Descriptions:

 Clarity: Clearly summarize the content of the page.

 Call to Action (CTA): Encourage users to click with a compelling CTA.

 Relevance: Align the meta description with the page's content and user intent.
Meta Tags and Meta Description

• 3. Additional Meta Tags:

 Viewport Meta Tag: Ensures proper scaling for mobile devices.

• htmlCopy code

• <meta name="viewport" content="width=device-width, initial-scale=1.0">

 Charset Meta Tag: Specifies the character set used by the document.

• htmlCopy code

• <meta charset="UTF-8">

 Robots Meta Tag: Controls search engine indexing and crawling behavior.

• htmlCopy code

• <meta name="robots" content="index, follow">

Meta Tags and Meta Description

• Tips for Meta Tags and Descriptions:

• Uniqueness: Ensure each page on your website has a unique title tag and meta description.

• Keyword Optimization: Incorporate relevant keywords naturally, but avoid overloading with keywords.

• Compelling Copy: Write compelling and concise copy to entice users to click on your link in search
results.

• Testing: Regularly test and update your meta tags and descriptions to align with changing content and SEO
strategies.

• Monitoring Performance: Use analytics tools to monitor the performance of your pages in search results
and adjust meta tags accordingly.
Website Content Optimization

• Optimizing website content is a critical aspect of improving its visibility in search engines, enhancing user
experience, and achieving overall online success. Here's a comprehensive guide to help you optimize your
website content:

• 1. Understand Your Audience:

 Create Buyer Personas: Develop detailed profiles of your target audience to tailor your content to their
needs and preferences.

• 2. Conduct Keyword Research:

 Identify Relevant Keywords: Use tools like Google Keyword Planner to find keywords relevant to your
content and business.

 Long-Tail Keywords: Include long-tail keywords for more specific targeting.

Website Content Optimization

• 3. Create High-Quality Content:

 Valuable and Relevant: Ensure your content provides value to your audience and is relevant to their
queries.

 Originality: Aim for original and unique content to stand out in search results.

 Useful Information: Answer user queries and provide solutions to their problems.

• 4. Optimize On-Page Elements:

 Title Tags: Include your target keywords in title tags. Keep titles concise and compelling.

 Meta Descriptions: Craft informative and enticing meta descriptions to improve click-through rates.

• Headers (H1, H2, etc.): Use headers to structure your content. Include relevant keywords in headers
Website Content Optimization

• 5. Use SEO-Friendly URLs:

 Structure: Create clean, descriptive URLs that convey the content's topic.

 Include Keywords: Incorporate relevant keywords in the URL.

• 6. Optimize Images:

 Alt Text: Provide descriptive alt text for images, including relevant keywords.

 File Size: Compress images to optimize page loading speed.

• 7. Improve Page Loading Speed:

 Optimize Images: Compress images without compromising quality.

 Minimize HTTP Requests: Reduce the number of elements on a page that require separate server requests.
Website Content Optimization

• 8. Mobile Optimization:

 Responsive Design: Ensure your website is responsive and provides a seamless experience on various
devices.

 Mobile-Friendly Content: Make sure text and media are easily readable on smaller screens.

• 9. Enhance User Experience:

 Clear Navigation: Create an intuitive and user-friendly navigation structure.

 Internal Linking: Link to related content within your website to guide users to relevant information.

• 10. Implement Schema Markup:

 Structured Data: Use schema markup to provide search engines with additional context about your
content.
Website Content Optimization

• 11. Encourage User Engagement:

 Comments and Social Sharing: Enable comments on blog posts and encourage social sharing.

 Calls to Action (CTAs): Include clear CTAs to guide users to take desired actions.

• 12. Regularly Update Content:

 Fresh Content: Regularly update and add new content to keep your website relevant.

 Evergreen Content: Include evergreen content that remains valuable over time.

• 13. Optimize for Local Search (If Applicable):

 Google My Business: Optimize your Google My Business profile.

• Local Keywords: Include location-specific keywords in your content

Website Content Optimization

• 14. Monitor and Analyze Performance:

 Google Analytics: Use analytics tools to monitor user behavior, traffic, and other key metrics.

 Keyword Performance: Track the performance of your target keywords.

• 15. Secure Your Website:

 SSL Certificate: Ensure your website has an SSL certificate to provide a secure connection.

• 16. Social Proof:

 Testimonials and Reviews: Showcase positive testimonials and reviews to build trust.
 Books and Links
• Web Link:
• https://moz.com/learn/seo/meta-description#:~:text=A%20meta%20description%20is%20an,relates%20to%20their%20searc
h%20query.

• Textbooks / Reference Books

• TEXT BOOKS
• T1. M. Digital Markets Insights ,DrSatinder Kumar, Mr. ManojBansal,Notion Press.
• T2. The Beginners Affiliate Marketing Blueprint by Alex M.
• T3. Fundamentals of Digital Marketing by Puneet Singh Bhati, Pearson Publications
• REFERENCE BOOKS
• R1. Digital Marketing –Cases from India, RajendraNargundkar&RomiSainy, Notion Press.
• R2. Understanding Digital Marketing, Damian Ryan.
• R3. WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog by Jake Aull
• R4. Google Adwords –Introduction, James Lynch, First Edition.
• Video Link:
https://www.youtube.com/watch?v=rzxnwSR3i8A
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THANK YOU

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