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Lesson 2 Media Information and Technology Literacy

The document discusses Media, Information, and Technology Literacy (MIL), emphasizing the skills needed to effectively engage with various media forms and information. It highlights the importance of critical thinking, responsible media production, and the ability to analyze and evaluate information. Additionally, it outlines the benefits of being media literate, such as promoting responsible information sharing and encouraging active participation in public affairs.

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renzcaballes03
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11 views17 pages

Lesson 2 Media Information and Technology Literacy

The document discusses Media, Information, and Technology Literacy (MIL), emphasizing the skills needed to effectively engage with various media forms and information. It highlights the importance of critical thinking, responsible media production, and the ability to analyze and evaluate information. Additionally, it outlines the benefits of being media literate, such as promoting responsible information sharing and encouraging active participation in public affairs.

Uploaded by

renzcaballes03
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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•LESSON 2

•Media,
Information &
Technology
LITERACY

1
MEDIA •LITERACY

The ability to read, analyze, evaluate,


and produce communicati on in a variety
of media forms.

Te l e v i s i o n
NEWSLETTER B o o ks z i n e
M a g a
2
Information
• LITERACY
The ability to recognized when informati on is
needed, and to locate, evaluate, and
eff ecti vely use and communicate informati on
in various formats.

K n o w l e d g e
3
Technology
•LITERACY
The ability to use digital technology
communicati on tools or networks to
locate, evaluate, use and create
informati on.

D i g i ta l
Tec h n o l o g y
4
Media and Information
•LITERACY
The essenti al skills and competencies
that allow individuals to engage with
media and other informati on providers
eff ecti vely, as well as develop criti cal
thinking and life –long learning skills to
socialize and become acti ve citi zens.

5
Humans are social beings. Every
day, we use communication to
express our thoughts and opinions,
to respond to other people, and to
transact formal and commercial
dealings. Whether it be willingly or
compulsory, communication has
been carved deeply into our
existence that its loss and misuse
would have undesirable eff ect on
our everyday lives.
6
How communication is being
affected by Media,
Information & Technology
literacy?

7
Today’s
Communication

8
What is the value of being a
media and information Literate
individual ?

9
•Enables people to interpret and
make informed judgments as users
of informati on and media, as well
as to become skillful creators and
producers
of informati on and media messages
in their own right.

10
Characteristics of being
Responsible and Competent producer of media and
information.

11
• Think Before you CLICK!.
• Look for other sources available.
• Go Beyond the Surface.
• Use the right media.
• Respect Ownership.

12
• U N E S C O d e fi n e s M e d i a a n d I n f o r m a t i o n
Literacy as “a set of competencies that
empowers citizens to access, retrieve,
understand, evaluate and use, to create as
well as share information and media content
in all formats, using various tools, in a
c r i t i c a l , e t h i c a l a n d e ff e c t i v e w ay, i n o r d e r
to participate and engage in personal,
professional and societal activities.” In
s i m p l e r t e r m s , i t i s t h e a b i l i t y t o e ff e c t i v e l y
a n d e ffi c i e n t l y c r e a t e , u s e , c o m p r e h e n d , a n d
share information through any mediated
communication. The ability to navigate the
media is a powerful and crucial skill

13
• ACCESS- W ha t ki nd o f me di a we re yo u
a bsorbi ng? How di d you ge t t o i t ?
• ANALYZE- Wh e re you ma ki ng se n se of i t s
me ssa ge s? D o you ne e d t he se
i n forma t i on ?
• EVALUAT E- We re yo u a wa re t ha t e a ch
me ssa ge wa s cre a t e d by so me on e wi t h
t h e i r own goa l s a n d opi ni on s?
• CR EAT E- Wh e n you cre a t e me di a , l i ke a
Fa ce book post or a n In st a gra m st ory,
wha t i s you r re spon si bi l i t y t o t h ose wh o
vi e w i t ?
• ACT- Wh a t do yo u do wi t h a l l t h a t
i n forma t i on you j u st re ce i ve d? Ca n you 14
• K EY CO NCEPT S O F MIL:
1. ALL MED IA MESSAGES AR E
CONST R UCT ED .
2. AUD IENCES NEGO T IAT E MEANING
3. MED IA MESSAGES HAVE CO MMER CIAL
IMPLICAT IO NS.
4. MED IA MESSAGES HAVE SO CIAL AND
POLIT ICAL IMPLICATIO NS.
5. EACH MED IUM HAS A UNIQ UE
AEST HETIC FO R M.

15
• B ENEFIT S O F MIL:
1. IT T EACHES YOU HOW T O VER IFY
INFO R MAT IO N AND ACK NOW LED GE
O T HER S’ PER SPECT IVES.
2. IT ENCO UR AGES AUD IENCES T O T HINK
CR IT ICALLY.
3. IT PR OMO T ES R ESPO NSIB LE
INFO R MAT IO N SHAR ING AND
D ISSEMINAT IO N.
4. IT HELPS YO U ID ENT IFY AND
UND ER STAND T HE MED IA’ S R O LE IN OUR
CULT UR E.
5. IT T EACHES YOU T HINK AND D ECID E
O B JECTIVELY, FACT UALLY, AND 16
• B ENEFIT S O F MIL:
• 6 . IT ENCO UR AGES YOU T O ACT IVELY
PART ICIPATE IN PUB LIC AFFAIR S AS A
CIT IZEN.
• 7 . IT T EACHES YOU T O CR EAT E YO UR
O WN CO NT ENT R ESPONSIB LY.
• 8 . IT MAK ES YOU B ET T ER APPR ECIAT E
MED IA PR O D UCT S.

17

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