Ch3-Information Systems
Ch3-Information Systems
Information Systems
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Information Systems
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For example, fulfilling a customer order involves a complex set of steps that requires the
close coordination of the sales, accounting, and manufacturing functions.
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Sample MI S Report
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Digital Dashboard
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Summary
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Comparison
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Production and Supply Chain Management
• ERP production plan process
– Detailed scheduling: schedules production run for each product
and from one product to the next
– Materials requirement planning: determines amount and timing
of raw material orders with suppliers
– Manage relationships with suppliers, purchasing firms,
distributors, and logistics companies.
– Purchasing: purchases raw materials and transmits to qualified
suppliers
– Production: plans details of running and staffing production
operation
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Customer Relationship Management (CR
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M)
• Help manage relationship with customers.
• Coordinate business processes that deal with customers in sales,
marketing, and customer service
• Goals:
– Improve customer satisfaction
– Increase customer retention
– Identify and retain most profitable customers
– Increase sales
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References
• Management Information Systems, Managing the Digital
Firm, 13 Edition (2014), Laudon and Laudon.
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