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A Project Report On Itc

The project report on ITC Limited, submitted to Savitribai Phule Pune University, outlines the company's history, vision, mission, and ownership structure. It aims to analyze ITC's products, customer perceptions, financial health, and growth potential through a combination of qualitative and quantitative research methodologies. The report also identifies the company's strengths, weaknesses, opportunities, and threats in the market.

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19 views16 pages

A Project Report On Itc

The project report on ITC Limited, submitted to Savitribai Phule Pune University, outlines the company's history, vision, mission, and ownership structure. It aims to analyze ITC's products, customer perceptions, financial health, and growth potential through a combination of qualitative and quantitative research methodologies. The report also identifies the company's strengths, weaknesses, opportunities, and threats in the market.

Uploaded by

omkarpalekar1111
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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A PROJECT REPORT ON ITC

SUBMITTED TO:
SAVITRIBAI PHULE PUNE UNIVERSITY DEPARTMENT ON MANAGEMENT STUDIES (MBA)
FOR THE PARTIAL FULLFILLMENT OF MASTER OF BUSINESS ADMINISTRATION
UNDER GUIDENCE OF : PROF. SRILATHA PALEKAR

ASM’S INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH

SAVITRIBAI PHULE PUNE UNIVERSITY

PUNE, MAHARASHTRA (2024-25)


SUBMITTED BY:
1. KAPASE OMKAR HARIBHAU 241459
2. OMBALE OMKAR SUNIL 241460
3. PALEKAR OMKAR SANTOSH 241501
4. PADWAL RUTUJA SATYAWAN 241502
5. BHOKARE PANKAJ DEVIDAS 241503
6. GAIKWAD PRACHI KRISHNA 241505
7. PRANAV SANGRAM KENDRE 241508
8. SHINDE PRANAY JEETENDRA 241509
9. KALE PRASAD ANIL 241510
10. WAGHMODE PRASAD DATTATRAYA 241512
INTRODUCTION
Native Name: ITC Limited
Type: Public company
Industry: Diversified Presence
Predecessor: None
Founded: 24 August 1910
Headquarters: Kolkata, India
Area served: Indian Subcontinents
Key People: Sanjiv puri
Products: Cigarettes, Foods, Personal
care products
VISION
“Sustain ITC's position as one of India's most valuable corporations through world class performance,
creating growing value for the Indian economy and the Company's stakeholders.”

MISSION
“To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering
superior and sustainable stakeholder value.”
OWNERSHIP PATTERN:

CHAIRMAN
Y C Deveshwar
Nakul Anand P V Dhobale K N Grant
EXECUTIVE DIRECTORS

NON-EXECUTIVEDIRECTOR
S
A Baijal S S Banerjee AV Girija Kumar

H Khan S B Mathur D K Mehrotra

H G Powell P B Ramanujam Anthony Ruys

Basudeb Sen K Vaidyanath B.

Vijayaraghavan
OBJECTIVE
1.To identify the services and products offered by ITC
2.To study and analyse the customer perception and preference about ITC
3.To understand their contributions and growth potential.
4.To assess the company’s financial health.
5.Finally, to draw the various conclusion and recommendation on the on the basis of study
conducted
RESEARCH METHODOLOGY
1.OBJECTIVE :
To gather accurate and relevant information for making key marketing decisions.

2.STEPS INVOLVED :

• Determine Research Design

• Identify Data Types and Sources

• Sample Plan and Size

• Collect Data
• Analyse and Interpret Data

• Prepare Research Report


3.DATA SOURCES USED

Secondary data collected from an in-house survey conducted by the marketing department.

Interactive discussions with department heads and managers to gather qualitative insights.

4.APPROACH TAKEN

Combination of quantitative data (secondary) and qualitative insights (discussions) for comprehensive
analysis.

5.PURPOSE

To correlate gathered information and present findings logically and systematically for making informed
recommendations.
FACTORIES
• CIGARETTE MANUFACTURING PLANTS:

Bengaluru, Karnataka
Munger, Bihar
Saharanpur, Uttar Pradesh
Kolkata, West Bengal
Pune, Maharashtra

• RECENT AND UPCOMING FACILITIES:

Kapurthala, Punjab
Nadiad, Gujarat
PRODUCT/SERVICE
PROFILE:
CIGARETTES

 Players and  Bristol,  Menthol rush,


,
 Flake.  Benson & Hedges,  Regular,citric twist,
 W. D. & H. O. Wills,  Silk Cut,  Mild & ultra mild
 Gold flake kings,  Scissors,  Menthol,
 Gold flake premium,  Capstan,
 Navy cut,  Berkeley
 Insignia,  Classi
 India kings,  Verve,
FOODS: PERSONAL CARE:
 Aashirvaad,  Fiama di Wills;
 Minto,  Vivel;
 Essenza di Wills;
 Sunfeast,
 Superia;
 Candyman,
 Bingo,
 Yippee, STATIONERY:
 Classmate
 PaperKraft brands
STRENGTH:
 Strong Financial Performance
 Products Portfolio
 Distribution Network
 Environmentally Friendly
 Research & Development
 Brand Equity
WEAKNESS

• Dependency on the tobacco business


• Not present in many important sectors
• Local Company
• Unrelated diversification
• Hotel industry market share
• Strongly dependent on tobacco industry
OPPORTUNITIES

 Leveraging its brand equity


 Encourage distributed generation through
 Right size at the right time
 Rural market
 Constant increasing in demand.
 Availability of existing vast distribution network.
 The unique reach and distribution network of E-croupal
 Mergers and acquisitions
THREAT
 Intensifying Competition in FMCG businesses
 Pressure groups and Government Policy
 Increasing awareness on health
 FDI in retail sector will allow intentional brands
 High taxes on cigarettes
Thank you

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