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1548 Comc 2023

The presentation discusses demand analysis, highlighting its significance in understanding consumer behavior and market dynamics. It explains key concepts such as the demand curve, determinants of demand, and the law of demand, which illustrates the inverse relationship between price and quantity demanded. Ultimately, the analysis aids businesses and policymakers in making informed decisions based on consumer preferences and market trends.

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bhardwajkanishq9
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6 views10 pages

1548 Comc 2023

The presentation discusses demand analysis, highlighting its significance in understanding consumer behavior and market dynamics. It explains key concepts such as the demand curve, determinants of demand, and the law of demand, which illustrates the inverse relationship between price and quantity demanded. Ultimately, the analysis aids businesses and policymakers in making informed decisions based on consumer preferences and market trends.

Uploaded by

bhardwajkanishq9
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presentation on Demand Analysis

Distance Department and Online


Education

Name:Kanishq Bhardwaj
Roll No.: 1548-COMC-2023
Course Code:MCOMC153
Demand
analysis

Subtitle
Introduction
• In the intricate web of economic principles, the study of demand serves as a compass, guiding
businesses, policymakers, and economists through the dynamic currents of market forces. Demand
analysis delves into the nuanced relationship between consumers and the goods and services they
seek, unraveling the intricacies that govern their choices. At its core, demand analysis seeks to
decipher how the quantity of a product or service responds to the ever-shifting variables of price,
income, preferences, and external market influences.
Demand
"Demand" has several meanings depending on the context, but in general,
it refers to a request or requirement for something.
In economics, demand refers to the quantity of a good or service that
consumers are willing and able to purchase at a given price and time. It is
a fundamental concept in microeconomics and is often represented on a
demand curve.
In a broader sense, demand can refer to the need or requirement for
something. This could be in various contexts such as business, education,
or personal life.
Demand Determinants
Demand Curve
Individual Demand Curve Market Demand Curve

An individual demand curve is the • The market demand curve is the


measurement of how much one summation of all the individual
person would buy of a particular demand curves in a given market.
product versus how much it costs. It shows the quantity demanded
In general, the less money needed of the good by all individuals at
to spend on something, the more varying price points.
demand there will be. Different
factors can affect how a demand
curve appears on a graph.
Demand Curve Representation
The Law of
Demand
The law of demand is a fundamental
principle which states that there is an inverse
relationship between price and quantity
demanded. In other words, "conditional on
all else being equal, as the price of a good
increases (↑), quantity demanded will
decrease (↓); conversely, as the price of a
good decreases (↓), quantity demanded will
increase (↑)".[1] Alfred Marshall worded this
as: "When we say that a person's demand for
anything increases, we mean that he will buy
more of it than he would before at the same
price, and that he will buy as much of it as
before at a higher price".[2]
CONCLUSION
In conclusion, demand analysis
plays a pivotal role in
understanding and forecasting
consumer behavior, enabling
businesses and policymakers to
make informed decisions. By
scrutinizing factors such as price
elasticity, consumer preferences,
and market trends, organizations
can strategically position
themselves to meet the needs and
expectations of their target
audience.`
THANK YOU

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