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Sampling_Methods

The document presents an overview of sampling methods used in research, categorizing them into probability and non-probability sampling. Probability sampling ensures every individual has an equal chance of selection, while non-probability sampling relies on the researcher's judgment. It also highlights common mistakes in sampling and provides examples of each method.

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Ashe Lee
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2 views

Sampling_Methods

The document presents an overview of sampling methods used in research, categorizing them into probability and non-probability sampling. Probability sampling ensures every individual has an equal chance of selection, while non-probability sampling relies on the researcher's judgment. It also highlights common mistakes in sampling and provides examples of each method.

Uploaded by

Ashe Lee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Sampling

Methods
Presented by Angelica Joy Q. Petrona
Sampling
Method
• Sampling is the process of selecting a subset of
individuals from a larger population to represent
the whole group in research.
Types of Sampling
Methods
Sampling methods are divided into two main categories
1. Probability Sampling - Every individual has an equal chance of being
selected
2. Non-Probability Sampling - Selection is based on researcher’s
judgment or convenience

✅ Which method to choose?


Use Probability Sampling when aiming for generalizable results.
Use Non-Probability Sampling when working with specific groups or
when probability sampling isn’t feasible.
Probability Sampling
Methods
A method where every member of the
population has an equal chance of being
selected.
Probability
Sampling
1.Simple Random Sampling 🎲
Every individual is selected randomly (e.g., lottery or number
generator).
Example: Choosing 50 students randomly from a school.
2. Systematic Sampling 🔄
Selects every nth individual from a list (e.g., every 5th person).
Example: Surveying every 10th customer at a store.
Probability
Sampling
3. Stratified Sampling 📊
Population is divided into subgroups (strata) based on characteristics,
then random samples are taken from each group.
Example: Selecting participants from different age groups or income
levels.
4. Cluster Sampling 🏢
Divides population into clusters, then randomly selects entire clusters
instead of individuals.
Example: Choosing random schools in a district and surveying all
students in those schools.
Non-Probability
Sampling Methods
A method where not every individual has an
equal chance of being selected; selection is
based on convenience or judgment.
Non-Probability
Sampling
1. Convenience Sampling ⏳
Selecting participants who are easily available or accessible.
Example: Interviewing people at a nearby mall.

2. Purposive (Judgmental) Sampling 🎯


Researchers choose participants based on specific criteria.
Example: Selecting only experts in a certain field for a study.
Non-Probability
Sampling
3. Snowball Sampling ❄️
Existing participants refer new participants (useful for hard-to-reach
populations).
Example: Finding respondents for a study on rare medical conditions
through referrals.
4. Quota Sampling 📈
Dividing a population into groups and selecting a specific number from
each (similar to stratified but not random).
Example: Choosing 50 men and 50 women for a gender-based study.
Common Mistakes
in Sampling❌
1. Using a small or biased sample that doesn’t represent the
population.
2. Selecting a non-random sample when trying to generalize
results.
3. Ignoring sampling errors that affect data reliability.
4. Over-relying on convenience sampling when probability
sampling is possible.
Probability Non-Probability
Feature
Sampling 🎯 Sampling 🎲
Selection Based on researcher's
Random
Process judgment
Bias Level Low Higher
Generalizab
High Limited
ility
Random, Convenience, Purposive,
Examples
Stratified, Cluster Snowball
Thank You
For your attention

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