B.V.V.

Sangha’s

BASAVESHWAR ENGINEERING
COLLEGE,BAGALKOT – 587 102
Department of Artificial Intelligence & Machine
Learning.

Academic Year:2023-2024/6th Semester

Mini Project Synopsis(21UAI608P)

Sentiment Analysis

Submitted by
SL.NO NAME USN
1 Aniketan Patil 2BA21AI014
2 Sudeep Sridhar 2BA21AI053

PROJECT COORDINATOR:

PROJECT GUIDE:

HEAD OF THE DEPARTMENT:

AIML DEPT 2023-24 Batch 1

Table of Contents-

Sl.no Chapters Page.no

1 Abstract 1

2 Introduction 1

3 Objectives 2

4 Scope 2

5 Methodology 3

6 Software Requirements 5

7 Hardware Requirements 6

AIML DEPT 2023-24 Batch 2

Abstract-

Sentiment analysis on social media has emerged as a critical area of

research, leveraging the vast amount of user-generated content to gauge public
opinion and emotions. This study explores the methodologies, applications, and
challenges of sentiment analysis on platforms such as Twitter, Facebook, and
Instagram. Employing natural language processing (NLP) techniques and
machine learning algorithms, the research aims to identify and classify
sentiments expressed in text data. Key aspects include the preprocessing of
noisy data, handling of context and sarcasm, and the integration of deep
learning models for improved accuracy. Applications of this research span
various fields, including market analysis, political campaigns, and crisis
management. The study also addresses ethical considerations and privacy
concerns associated with analyzing social media content. By advancing
sentiment analysis techniques, this research contributes to a deeper
understanding of public sentiment, enabling more informed decision-making
across different sectors.

Introduction-

Sentiment analysis can be defined as analyzing the positive or

negative sentiment of the customer in text. The contextual analysis of
identifying information helps businesses understand their customers’ social
sentiment by monitoring online conversations.

As customers express their reviews and thoughts about the brand

more openly than ever before, sentiment analysis has become a powerful tool
to monitor and understand online conversations. Analyzing customer feedback
and reviews automatically through survey responses or social media
discussions allows you to learn what makes your customer happy or
disappointed. Further, you can use this analysis to tailor your products and
services to meet your customer’s needs and make your brand successful.

Recent advancements in AI solutions have increased the efficiency of

sentiment analysis algorithms. You can creatively use advanced artificial
intelligence and machine learning tools for doing research and draw out the
analysis.

For example, sentiment analysis can help you to automatically

analyze 5000+ reviews about your brand by discovering whether your customer
is happy
AIML or not satisfied by your pricing
DEPT 2023-24plans
Batch and customer services. 1
Therefore, you can say that the application of sentiment is endless.
Objectives-

1. Understanding Public Perception: Analyze sentiments expressed on

social media platforms to gain insights into how individuals perceive
specific topics, products, brands, or events.
2. Identifying Customer Insights: Extract valuable insights from customer
feedback and sentiment to understand their preferences, concerns, and
experiences with products or services.
3. Detecting Trends and Emergent Issues: Identify emerging trends and
issues through sentiment analysis, allowing businesses to stay ahead of
the curve and respond promptly to changes in public opinion.
4. Improving Customer Engagement: Use sentiment analysis to enhance
customer engagement strategies by tailoring responses and interactions
based on sentiment trends and individual customer sentiments.

Scope-

1.Customer Feedback:
• Analyze customer reviews and feedback.
• Understand customer satisfaction and areas for improvement.
• Identify common issues or concerns.

2.Customer Feedback:
• Analyze customer reviews and feedback.
• Understand customer satisfaction and areas for improvement.
• Identify common issues or concerns.

3.Content Strategy:
• Tailor content to match audience sentiment.
• Increase engagement by addressing trending topics.
• Optimize content for positive sentiment and virality.

4.Political and Social Insights:

• Analyze public opinion on political candidates and policies.
• Track sentiment around social issues and movements.
• Gauge public reaction to news events and announcements.

AIML DEPT 2023-24 Batch 2

5.Customer Service:
• Identify and prioritize customer service issues.
• Provide proactive support based on sentiment trends.
• Improve overall customer service experience.

Methodology-

1. Data Collection

• Identify Platforms: Choose social media platforms (e.g., Twitter,

Facebook, Instagram) from which to collect data.
• Data Scraping: Use APIs (e.g., Twitter API, Facebook Graph API) or
web scraping tools to collect posts, comments, and reviews.
• Store Data: Save the collected data in a structured format (e.g., CSV,
JSON).

2. Data Preprocessing
• Text Cleaning: Remove noise from the text data (e.g., URLs, hashtags,
mentions, special characters).
• Tokenization: Split text into individual words or tokens.
• Lowercasing: Convert all text to lowercase to ensure uniformity.
• Stopword Removal: Remove common words that do not contribute to
sentiment (e.g., "the", "is", "at").
• Stemming/Lemmatization: Reduce words to their root forms.

3.Feature Extraction
• Bag of Words: Create a matrix of word counts for each document.
• TF-IDF: Calculate Term Frequency-Inverse Document Frequency to weigh
words based on their importance.
• N-grams: Consider word combinations to capture context (e.g., bigrams,
trigrams).

AIML DEPT 2023-24 Batch 3

4. Data Labeling

• Manual Annotation: Manually label a subset of data as positive,

negative, or neutral.
• Pre-labeled Datasets: Use pre-existing labeled datasets to train the
model.
• Sentiment Dictionaries: Use sentiment lexicons to assign sentiment
scores.

5. Model Training
• Split Data: Divide the dataset into training and testing sets (e.g., 80% training,
20% testing).
• Train Naive Bayes: Use the training data to fit a Naive Bayes classifier. Common
variants include:
◦ Multinomial Naive Bayes: Suitable for word frequency data.
◦ Bernoulli Naive Bayes: Suitable for binary/boolean features.

6. Model Evaluation
• Predictions: Use the trained model to predict sentiments for the test data.
• Accuracy: Measure the accuracy of the model's predictions.
• Classification Report: Generate a report with precision, recall, and F1- score.

7. Deployment
• Real-Time Analysis: Deploy the model to perform real-time sentiment analysis
on new social media data.
• API Integration: Integrate the model into applications or services via APIs.
• Dashboarding: Create dashboards to visualize sentiment trends and insights.

8. Monitoring and Maintenance

• Performance Monitoring: Regularly check the model's performance and accuracy.
• Model Updates: Retrain the model with new data periodically to
maintain accuracy.
• Error Analysis: Analyze misclassifications to improve preprocessing and feature
extraction.

AIML DEPT 2023-24 Batch 4

Software requirements-

1. Programming Language:
◦ Python is a popular choice for sentiment analysis due to its rich
ecosystem of libraries for natural language processing
(NLP) and machine learning.
2. Libraries:
◦ Natural Language Toolkit (NLTK): Provides tools for NLP tasks
such as tokenization, stemming, and sentiment analysis.
◦ spaCy: Offers advanced NLP capabilities including part-of-speech
tagging, named entity recognition, and dependency parsing.
◦ scikit-learn: A versatile library for machine learning tasks including
classification, regression, and clustering.
◦ TensorFlow or PyTorch: Deep learning frameworks for building
and training neural networks.

◦ Gensim: Useful for topic modeling and word embedding techniques

like Word2Vec and Doc2Vec.
3. Development Environment:
◦ Integrated Development Environment (IDE): Options include
PyCharm, Jupyter Notebook, or Visual Studio Code for coding and
experimentation.
◦ Version Control: Utilize Git for version control to manage code
changes and collaborate with team members.
4. Data Storage and Management:
◦ Database: PostgreSQL, MySQL, or SQLite can be used for storing
textual data if needed.
◦ Cloud Storage: Services like Amazon S3, Google Cloud Storage,
or Azure Blob Storage for scalable storage of large datasets.
5. Model Deployment:
◦ Web Framework: Flask or Django can be used to develop web
applications for deploying sentiment analysis models as RESTful
APIs.

AIML DEPT 2023-24 Batch 5

Hardware Requirements:
1. CPU and Memory:
○ Multi-core CPU: A CPU with multiple cores is beneficial for
parallel processing, especially during data preprocessing and model
training.
○ Memory (RAM): At least 8GB RAM is recommended, though
larger datasets or complex models may require more memory.
2. Storage:
○ Solid State Drive (SSD): SSDs provide faster read/write speeds
compared to traditional hard disk drives (HDDs), which can
improve data processing performance.
3. GPU (Optional):
○ Graphics Processing Unit (GPU): For deep learning tasks, NVIDIA
GPUs (such as GeForce or Tesla series) can significantly accelerate
model training.
4. Cloud Computing (Optional):
○ Cloud Computing Services: Platforms like AWS, GCP, or Azure
offer scalable infrastructure for running sentiment analysis
workflows, including GPU instances for deep learning tasks.
These requirements can vary depending on the size of the dataset, complexity
of the models, and desired performance. It's essential to assess the specific
needs of your project and choose the appropriate software and hardware
accordingly.

AIML DEPT 2023-24 Batch 6