Introduction To Research
Introduction To Research
3. Prediction: Research is used to help assess a situation and predict what may happen in
the future. It is also used to predict what may happen if something is changed. For example
effect on sales if price is changed.
4. Monitoring: Many decisions made by marketers must be monitored to ensure that goals
are being attained. For example a sales manager, will look to monitor research in order to
track the performance of the sales.
CONTI…