Database Principles:

Fundamentals of Design,
Implementation, and Management
Tenth Edition

Chapter 11
Interacting with Databases
Through the Web
 Objectives
In this chapter, you will learn:
• About various database connectivity
technologies
• How Web-to-database middleware is used to
integrate databases with the Internet
• About Web browser plug-ins and extensions
• What services are provided by Web application
servers

2
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Objectives (cont’d.)
• What Extensible Markup Language (XML) is
and why it is important for Web database
development
• About cloud computing and how it enables the
database-as-a-service model

3
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Database Connectivity
• Mechanisms by which application programs
connect and communicate with data sources
– Also known as database middleware
• Data repository:
– Also known as a data source
– Represents the data management application
• Used to store data generated by an application
program
• ODBC, OLE-DB, ADO.NET: the backbone of
MS Universal Data Access (UDA) architecture
4
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May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Native SQL Connectivity
• Connection interface provided by database
vendors
– Unique to each vendor
• Example: Oracle RDBMS
– Must install and configure Oracle’s SQL*Net
interface in client computer
• Interfaces optimized for particular vendor’s
DBMS
– Maintenance is a burden for the programmer

5
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 6
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 ODBC, DAO, and RDO
• Open Database Connectivity (ODBC)
– Microsoft’s implementation of a superset of SQL
Access Group Call Level Interface (CLI)
– Widely supported database connectivity
interface
– Any Windows application can access relational
data sources
– Uses SQL via standard application programming
interface (API)

7
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 ODBC, DAO, and RDO (cont’d.)
• Data Access Objects (DAO)
– Object-oriented API
• Accesses MS Access, MS FoxPro, and dBase
databases from Visual Basic programs
– Provided an optimized interface that exposed
functionality of Jet data engine to programmers
– DAO interface can also be used to access other
relational style data sources

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© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 ODBC, DAO, and RDO (cont’d.)
• Remote Data Objects (RDO)
– Higher-level object-oriented application interface
used to access remote database servers
– Uses lower-level DAO and ODBC for direct
access to databases
– Optimized to deal with server-based databases,
such as MS SQL Server, Oracle, and DB2
• Implemented as shared code dynamically
linked to Windows via dynamic-link libraries

9
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 10
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 ODBC, DAO, and RDO (cont’d.)
• Basic ODBC architecture has three main
components:
– High-level ODBC API through which application
programs access ODBC functionality
– Driver manager that is in charge of managing all
database connections
– ODBC driver that communicates directly to
DBMS

11
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 12
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 OLE-DB
• Object Linking and Embedding for Database
• Database middleware that adds object-oriented
functionality for access to data
• Series of COM objects provides low-level
database connectivity for applications
• Functionality divided into two types of objects:
– Consumers
– Providers

13
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 OLE-DB (cont’d.)
• OLE-DB did not provide support for scripting
languages
• ActiveX Data Objects (ADO) provides high-level
application-oriented interface to interact with
OLE-DB, DAO, and RDO
• ADO provides unified interface to access data
from any programming language that uses the
underlying OLE-DB objects

14
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 15
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 ADO.NET
• Data access component of Microsoft’s .NET
application development framework
• Two new features for development of
distributed applications:
– DataSet is disconnected memory-resident
representation of database
– DataSet is internally stored in XML format
• Data in DataSet made persistent as XML
documents

16
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 17
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 ADO.NET (cont’d.)
• Specific objects manipulate data in data source
– Connection
– Command
– DataReader
– DataAdapter
– DataSet
– DataTable

18
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Java Database Connectivity (JDBC)
• Java is an object-oriented programming
language
– Runs on top of Web browser software
• Advantages of JDBC:
– Company can leverage existing technology and
personnel training
– Allows direct access to database server or
access via database middleware
– Provides a way to connect to databases through
an ODBC driver
19
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 20
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Database Internet Connectivity
• Web database connectivity allows new
innovative services that:
– Permit rapid response by bringing new services
and products to market quickly
– Increase customer satisfaction through creation
of Web-based support services
– Allow anywhere, anytime data access using
mobile smart devices via the Internet
– Yield fast and effective information
dissemination through universal access
21
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 22
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Web-to-Database Middleware:
Server-Side Extensions
• Web server is the main hub through which
Internet services are accessed
• Dynamic Web pages are at the heart of current
generation Web sites
• Server-side extension: a program that interacts
directly with the Web server
– Also known as Web-to-database middleware
• Middleware must be well integrated

23
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 24
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Web Server Interfaces
• Two well-defined Web server interfaces:
– Common Gateway Interface (CGI)
– Application Programming Interface (API)
• Disadvantage of CGI scripts:
– Loading external script decreases system
performance
– Language and method used to create script also
decrease performance
• API is more efficient than CGI
– API is treated as part of Web server program
25
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 26
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 The Web Browser
• Software that lets users navigate the Web
• Located in client computer
• Interprets HTML code received from Web
server
• Presents different page components in
standard way
• Web is a stateless system: Web server does
not know the status of any clients

27
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Client-Side Extensions
• Add functionality to Web browser
• Three general types:
– Plug-ins
– Java and JavaScript
– ActiveX and VBScript

28
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Client-Side Extensions (cont’d.)
• Plug-in: an external application automatically
invoked by the browser when needed
• Java and JavaScript: embedded in Web page
– Downloaded with the Web page and activated
by an event
• ActiveX and VBScript: embedded in Web page
– Downloaded with page and activated by event
– Oriented to Windows applications

29
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May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Web Application Servers
• Middleware application that expands the
functionality of Web servers
– Links them to a wide range of services
• Some uses of Web application servers:
– Connect to and query database from Web page
– Create dynamic Web search pages
– Enforce referential integrity
• Some features of Web application servers:
– Security and user authentication
– Access to multiple services
30
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Web Database Development
• Process of interfacing databases with the Web
browser
• Code examples
– ColdFusion
– PHP

31
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May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 32
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 33
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Extensible Markup Language (XML)
• Companies use Internet to create new systems
that integrate their data
– Increase efficiency and reduce costs
• Electronic commerce enables organizations to
market to millions of users
• Most e-commerce transactions take place
between businesses
• HTML Web pages display in the browser
– Tags describe how something looks on the page

34
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Extensible Markup Language (XML)
(cont’d.)
• Extensible Markup Language (XML)
– Metalanguage to represent and manipulate data
elements
– Facilitates exchange of structured documents
over the Web
– Allows definition of new tags
• Case sensitive
• Must be well-formed and properly nested
• Comments indicated with <- and ->
• XML and xml prefixes reserved for XML tags only
35
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 36
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Document Type Definitions (DTD)
and XML Schemas
• Document Type Definition (DTD)
– File with .dtd extension that describes elements
– Provides composition of database’s logical
model
– Defines the syntax rules or valid tags for each
type of XML document
• Companies engaging in e-commerce
transaction must develop and share DTDs
• DTD referenced from inside XML document

37
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May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 38
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Document Type Definitions (DTD)
and XML Schemas (cont’d.)
• XML schema
– Advanced data definition language
– Describes the structure of XML data documents
• Advantage of XML schema:
– More closely maps to database terminology and
features
• XML schema definition (XSD) file uses syntax
similar to XML document

39
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May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 XML Presentation
• XML separates data structure from presentation
and processing
• Extensible Style Language (XSL) displays XML
data
– Defines the rules by which XML data are
formatted and displayed
– Two parts:
• Extensible Style Language Transformations
(XSLT)
• XSL style sheets
40
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 41
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 42
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 43
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 XML Applications
• B2B exchanges
• Legacy systems integration
• Web page development
• Database support
• Database meta-dictionaries
• XML databases
• XML services

44
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May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Cloud Computing Services
• Cloud computing
– “A computing model for enabling ubiquitous,
convenient, on-demand network access to a
shared pool of configurable computer resources
that can be rapidly provisioned and released
with minimal management effort or service
provider interaction.”
– Potential to become a “game changer”

45
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May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 46
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Cloud Implementation Types
• Public cloud
• Private cloud
• Community cloud

47
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May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Characteristics of Cloud Services
• Ubiquitous access via Internet technologies.
• Shared infrastructure
• Lower costs and variable pricing
• Flexible and scalable services
• Dynamic provisioning
• Service orientation
• Managed operations

48
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May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Types of Cloud Services
• Software as a Service (SaaS)
• Platform as a Service (PaaS)
• Infrastructure as a Service (IaaS)

49
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 Cloud Services: Advantages and
Disadvantages

50
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 SQL Data Services
• Cloud computing data management service
• Provides relational data management to
companies of any size
• Avoids high cost of personnel/maintenance
• Leverages Internet to provide:
– Hosted data management
– Standard protocols
– A common programming interface
• Could assist businesses with limited information
technology resources
51
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Summary
• Database connectivity:
– Ways in which programs connect and
communicate with data repositories
• Database connectivity software known as
database middleware
• Database repository also known as data source
– Represents data management application used
to store data generated by the program
• Microsoft interfaces are dominant players
– ODBC, OLE-DB, ADO.NET
52
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Summary (cont’d.)
• Microsoft’s Universal Data Access (UDA)
architecture
– Collection of technologies to access any type of
data source using common interface
• Native database connectivity: interface
provided by database vendor
– ODBC is Microsoft's implementation of SQL
Access Group Call Level Interface
• Allows any Windows application to access
relational data sources using SQL
53
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Summary (cont’d.)
• OLE-DB adds object-oriented functionality for
access to data
• ActiveX Data Objects provide interface with
OLE-DB, DAO, and RDO
• ADO.NET is data access component of
Microsoft .NET framework
• Java Database Connectivity (JDBC) interfaces
with Java applications with data sources

54
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Summary (cont’d.)
• Database access through the Web uses
middleware
• On client side of Web browser, use plug-ins,
Java and JavaScript, ActiveX, and VBScript
• On server side, middleware expands
functionality of Web servers
– Links them to wide range of services
• XML provides semantics to share structured
documents across the Web
– Produces description and representation of data
55
© 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition.
May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
 Summary (cont’d.)
• Cloud computing
– Computing model that provides ubiquitous, on-
demand access to a shared pool of configurable
resources that can be rapidly provisioned
• SQL data services (SDS)
– Cloud computing-based data management
service that provides relational data storage,
ubiquitous access, and local management to
companies of all sizes

56
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May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.