Unit 6 Sample and Samplining Techniques
Unit 6 Sample and Samplining Techniques
Basic
Terminologies
Sample
• a set of elements selected from a population
Population
• the full set of elements or people from which the sample was selected
Sampling
• process of drawing elements from population to form a sample
Representative sample
• a sample that resembles the population
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Basic Terminologies
Equal probability method of selection method (EPSEM)
• each individual element has an equal probability of selection into the sample
Statistic
– a numerical characteristic of sample data
– e.g., sample mean, sample standard deviation
Parameter
– a numerical characteristic of population data
– e.g., population mean, population standard deviation
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Basic Terminologies
Sampling error
• the difference between the value of the sample statistic and the value of the
population parameter
Sampling frame
• a list of all the elements in a population
Response rate
• the percentage of individuals selected to be in the sample who actually
participate in
the study
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SAMPLING BREAKDOWN
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SAMPLE
TARGET POPULATION
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Types of Samples
Types of Samples
Samples
Non- Probability Samples
Probability
Samples
Simple Stratified
Judgment Chunk Random
Systematic Cluster
Quota Convenience
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Simple Random
Sampling
• Applicable when population is small, homogeneous & readily available
• All subsets of the frame are given an equal probability. Each element of the frame
thus has an equal probability of selection.
• It provides for greatest number of possible samples. This is done by assigning a
number to each unit in the sampling frame
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Simple Random
Sampling
Samples obtained from table of random numbers or computer random number
generators
• sampling “without replacement” is preferred
• random numbers generators simplify the process
www.randomizer.org
www.random.org
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Disadvantages
• If sampling frame is large, this method impracticable.
• Minority subgroups of interest in population may not be present in sample in
sufficient numbers for study.
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Systematic Sampling
• Systematic sampling relies on arranging the target population
according to some ordering scheme and then selecting
elements at regular intervals through that ordered list.
• Systematic sampling involves a random start and then proceeds
with the selection of every kth element from then onwards. In
this case, k=(population size/sample size).
• It is important that the starting point is not automatically the
first in the list, but is instead randomly chosen from within the
first to the kth element in the list.
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Systematic Sampling
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Systematic Sampling
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Advantages:
Sample easy to select
Suitable sampling frame can be identified easily
Sample evenly spread over entire reference population
Disadvantages:
Sample may be biased if hidden periodicity in population
coincides with that of selection.
Difficult to assess precision of estimate from one survey.
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Stratified Sampling
• Divide population into two or more subgroups (called strata)
according to some common characteristic.
• A simple random sample is selected from each subgroup, with
sample sizes proportional to strata sizes.
• Samples from subgroups are combined into one.
• This is a common technique when sampling population of
voters, stratifying across racial or socio-economic lines.
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Stratified Sampling
Stratified random sampling example (proportional)
• strata – gender (males/females)
• population – N = 122
• 14 female presidents (11%)
• 108 male presidents (89%)
• sample – n = 100
• 11 female presidents drawn randomly
• 89 male presidents drawn randomly
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Stratified Sampling
Advantage
• Stratum is treated as an independent population, different sampling
approaches can be applied to different strata
Disadvantage
• Sampling frame of entire population has to be prepared separately for
each stratum
• when examining multiple criteria, stratifying variables may be related
to some, but not to others, further complicating the design, and
potentially reducing the utility of the strata.
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Stratified Sampling
Disadvantage
•
In some cases (such as designs with a large number
of strata, or those with a specified minimum sample
size per group), stratified sampling can potentially
require a larger sample than would other methods
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Cluster Sampling
• Population is divided into several “clusters,” of homogeneous units,
usually based on geographical contiguity (each representative of the
population)
• Sampling units are groups rather than individuals
• A simple random sample of clusters is selected.
• All items in the selected clusters can be used, or items can be chosen
from a cluster using another probability sampling technique.
• A common application of cluster sampling involves election exit polls,
where certain election districts are selected and sampled.
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Cluster Sampling-Types
Two types of cluster sampling methods.
• One-stage cluster sampling.- All of the elements within
selected clusters are included in the sample.
• randomly select clusters and using all individuals
within
• e.g., randomly select 15 psychology
classrooms using all individuals in each classroom
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Cluster Sampling-Types
Two types of cluster sampling methods.
Cluster Sampling
Advantages :
• Cuts down on the cost of preparing a sampling frame.
This can reduce travel and other administrative costs.
Disadvantages:
sampling error is higher for a simple random sample of same
size.
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Multi-stage
• The units at each stage are different in structure and are
hierarchical (for example, people live in dwellings,
dwellings make up a city block, city blocks make up a city,
etc.).
• In two-stage sampling, the SSU’s are often the individual
units of the population
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Multi-stage
• Multi-stage samples can have any number of stages, but since
the complexity of the design (and estimation) increases with
the number of stages, designs are often restricted to two or
three stages.
• Each stage of a multi-stage sample can be conducted using any
sampling technique.
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Advantages
• It could result in a more statistically efficient sampling strategy
• It can greatly reduce the travel time and cost.
• It is not necessary to have a list frame for the entire
population. All that is needed is a good frame at each stage of
sample selection.
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Disadvantages
• The final sample size is not always known in advance
• Its survey organisation is more complex than for one-stage
cluster sampling.
• Its formulas for calculating estimates and sampling
variance can be complex.
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Multi-phase sampling
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.
• Multi-phase sampling – the population is sampled at two levels, a
general level and at a more detailed level for a smaller (but still
randomly drawn and representative) set of the data population.
Advantages
• It can greatly increase the precision of estimates (compared
with SRS).
• It can be used to obtain auxiliary information that is not on the
sampling frame (in particular, stratification information for
second phase sampling).
• It can be used when the cost of collection for some of the
survey variables is particularly expensive or burdensome for
the respondent
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Disadvantages
• It takes longer to get results than from a one-phase survey, if results
from the first phase are required to conduct the second phase.
• It can be more expensive than a one-phase survey since it
requires interviewing a sampled unit more than once.
• If the population is mobile or if the characteristics of interest change
frequently, time delays between phases may pose problems.
• Its survey organisation can be complex
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Summary of probability sampling approaches
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Non-Probability Sampling
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Convenience Sampling
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A type of nonprobability sampling which involves the sample being drawn from
that part of the population which is close to hand. That is, readily available and
convenient.
In convenience sampling, items are selected based only on the fact that they are
easy, inexpensive, or convenient to sample
• Sometimes known as accidental or haphazard sampling
• Scientifically does not allow for generalizations about the total population from
this sample because it would not be representative enough.
• This type of sampling is most useful for pilot testing.
E.g. Conducting a survey at a shopping center early in the morning on a given
day,
the people would be interviewed would be limited to those present at that given
time, which would not represent the views of other members of society in such an
area, if the survey was to be conducted at different times of day and several times
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Judgmental Sampling
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Purposive sampling
The researcher chooses the sample based on who they think
would be appropriate for the study. This is used primarily when
there is a limited number of people that have expertise in the
area being researched
• involves identifying a group of individuals with specific
characteristics
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Quota Sampling
• The population is first segmented into mutually exclusive sub-groups, just as in
stratified sampling.
• Then judgment used to select subjects or units from each segment based on
a specified proportion. (i.e. In quota sampling selection of the sample is non-
random).
• It is this second step which makes the technique one of non-probability
sampling.
• It differs from Stratified Random Sampling in how the units are selected
• For example, if there are 100 men and 100 women in the population and a
sample of 20 are to be drawn, 10 men and 10 women may be interviewed
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Snowball sampling
Quota Small to medium sized samples where it is Many analytical statistical procedures are based on the assumption that the
important to isolate the views/actions of data is collected on a random basis. Quota sampling does not meet this
well- defined groups. Usually quicker to condition. Note, however, that with some techniques this assumption can
collect sample data than with probability be relaxed without affecting the analysis greatly.
samples.
Snowball Where the population is hard to reach or Researcher must be credible to gain entry to a network.
where the population is defined by personal Need to have sufficient awareness of the issue being investigated to
knowledge or reputation. judge whether contacts and leads are appropriate.
Specialist group When the research calls for a specialist Develop criteria for selection of group members.
perspective or input. Frequently used Put in place a policy of what to do if members drop out in the
for futures analysis. survey process.
Convenience Use for preliminary studies or when the Do not attempt any statistical predictions unless the group is
population is small or when time is of demonstrably representative of a larger population.
the essence.
Case study To represent a particular situation (good, More a case of selection according to the features under
bad, typical) or to understand the process investigation rather than sampling.
that has led to an outcome. Justify selection.
Self-selecting Targeted studies. Especially appropriate Demonstrate how the representative group is of larger population.
for web-based surveys. Ensure against multiple completion of survey and take care to check that
a group does not ‘fix the vote’.
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Choosing which sampling method to use
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Research
Proposal
• What are the features of a research proposal?
1. Research topic
2. Background
3. Purpose
4. Statement of Problem
5. Research questions/hypothesis
6. Literature
7. Methodology
8. Reference list
9. Timelines EMA 805 RESEARCH METHODS IN MATHS EDUC. 5
0
10. Budget