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E - Commerce Presentation

The document discusses the evolution and features of e-commerce technology, highlighting its history from the 1970s to the 2000s and the development of online shopping platforms like Amazon and eBay. Key features of e-commerce include global marketing reach, shopping carts, inventory management, personalization, interactivity, security, payment processing, analytics, ubiquity, and universal standards. The conclusion emphasizes the ongoing innovation in e-commerce technology and its significant impact on the global economy.

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Namratha Namratha
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22 views16 pages

E - Commerce Presentation

The document discusses the evolution and features of e-commerce technology, highlighting its history from the 1970s to the 2000s and the development of online shopping platforms like Amazon and eBay. Key features of e-commerce include global marketing reach, shopping carts, inventory management, personalization, interactivity, security, payment processing, analytics, ubiquity, and universal standards. The conclusion emphasizes the ongoing innovation in e-commerce technology and its significant impact on the global economy.

Uploaded by

Namratha Namratha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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SRI K PUTTASWAMY FIRST GRADE

COLLEGE
SUBJECT: E-COMMERCE
TOPIC:Features of E-commerce technology &
Over veiw of E-commerce

Presented
by:
Namratha.T
Nanditha TO’
Mizba saheer
CONTENT
S
Evolution of ecommerce
Meaning of e-commerce technology
Features of ecommerce technology
Evolution of
E-commerce
Brief History of E-
• 1970 Commerce
s meant the facilitation of commercial transactions electronically, using
E-commerce
technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer
(EFT), allowing businesses to send commercial documents like purchase orders or
invoices electronically.

Online shopping was invented by entrepreneur Michael Aldrich in the United


Kingdom in 1979.
Brief History of E-Commerce
• 1980s
(cont)..
• The growth and acceptance of credit
cards

• Automated teller machines (ATM)

• Telephone banking

• Airline reservation system


Brief History of E-Commerce
• 1990s (cont)..
The Internet commercialized and users flocked to participate in the form of
dot-coms, or Internet start-ups.

Innovative applications ranging from online direct sales to e-learning


experiences.

Websites like Amazon (founded in 1994) and eBay (founded in 1995)


pioneered the concept of online marketplace, enabling individuals and
businesses to buy and sell goods and service online.
Brief History of E-Commerce
• 2000s (cont)..
More and more people and businesses are using the Internet to conduct
commerce
The e-commerce channel is deepening as more products and services
come online
Many European and American business companies offered their services through the
World Wide Web.

• Since then, People began to associate a word "e- commerce"


what is E-commerce
technology? E-COMMERCE TECHNOLOGY
REFERS TO THE TOOLS,
PLATFORMS, AND SYSTEMS USED
TO FACILITATE ONLINE BUYING
AND SELLING OF GOODS AND
SERVICES. THIS INCLUDES
EVERYTHING FROM ONLINE
STOREFRONTS AND PAYMENT
GATEWAYS TO INVENTORY
MANAGEMENT SYSTEMS AND
CUSTOMER RELATIONSHIP
Features of E-commerce
• Globaltechnology
marketing reach
• Shopping chart
• inventory management
• Personalization
• interactivity
• Security
• payment processing
• Analytics
• Ubiquity
• Universal standard
Features of E-commerce
technology
Global marketing
Unlike a reach
physical store that limits
a business to its geographical
area, an e-commerce website
allows you to reach customers
anywhere. Once customers can
place orders online and you can
ship a product to their location or
provide a service, there’s no limit
to your reach.
• Shopping chart
A shopping cart is a virtual cart or
basket on an e-commerce website
that allows users to collect and
store items they intend to
purchase.

• Inventory
Tracks and manages
management
product stock levels
•
Personalisation
Personalization refers to the
customization of the online shopping
experience for individual users
based on their preferences,
behavior, and demographics.

•
Unlike traditional
Interactivity trade, two-way
communication between consumers
and merchants is straightforward.
This means that all of these
activities are possible with just one
website.
•
Security in e-commerce refers to measures taken to protect sensitive
Security
information and ensure the safety of online transactions. Ensures the
protection of sensitive customer data and financial transactions.
• Payment
Paymentprocessing
processing in e-commerce involves the secure handling of financial
transactions between buyers and sellers on an online platform. When a
customer makes a purchase, payment processing systems facilitate the
transfer of funds from the buyer's payment method (such as a credit card, debit
card, or digital wallet) to the seller's account.

• Analytics
Provides insights into sales, customer behavior, and website
performance.
• Ubiquity
"Ubiquity" in the context of e-commerce refers to the seamless availability
and accessibility of products or services across various platforms and
devices. It means that customers can access and purchase items anytime,
anywhere, and through any device, such as computers
• Universal Standard
These standards facilitate interoperability and compatibility among various
elements of the e-commerce ecosystem, such as payment gateways, product
listings, shipping methods, and security protocols.
Conclusion
Key features such as mobile optimization, AI-driven personalization,
secure payment gateways, and seamless integration with social media
have significantly enhanced the shopping experience. Looking ahead,
the future of e-commerce technology promises even more innovation,
with advancements in virtual reality, augmented reality, and voice
commerce expected to further reshape the landscape. Overall, the
evolution and features of e-commerce technology have not only
transformed the way we buy and sell goods and services but also have
profoundly impacted the global economy.
Tha
nk
you

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