Lecture 2 Problem Solving
Lecture 2 Problem Solving
heuristics •
•
Some of heuristics types are
Mean end analysis
• Formation of sub-goals
• from Greek heuriskein ‘find’
• Work backward
•
starting at an initial value (the “anchor”)
Then adjusting that value up or down. Characteristics of
3. availability heuristic
• allows people to assess how often an event
heuristics
occurs or how likely it will occur
• based on how easily that event can be • Tversky and Kahneman’s 1974
brought to mind
• Judgment under Uncertainty:
Heuristics and Biases
Heuristics •
•
When the decision to be made is unimportant
When there is access to very little information
to use in making the decision
• When an appropriate heuristic happens to
come to mind in the same moment
Examples from
• Nobody follows me on Instagram. How do I
get more followers?