MARKETING
AUTOMATIO
N
VIA
MAUTIC
By Moksha
Suvarna
4SN21AT011
By Rashmith
Alva
WHAT IS MARKETING AUTOMATION?
• Marketing automation refers to the use of software
tools to automate repetitive marketing tasks,
enabling businesses to reach their audience more
efficiently and effectively.
• In other words, it helps us save time by handling
repetitive tasks on pre-defined schedules and by
gathering critical information into a central
location to help sales team focus on the right
potential customers.
• This includes Email campaigns, Social media posts,
Web Tracking, Lead nurturing, Customer
segmentation, and more.
KEY BENEFITS OF MARKETING AUTOMATION
• Improved Efficiency:
Automates repetitive tasks,
freeing up time for strategic
efforts.
• Personalized Marketing:
Delivers personalized
messages to customers based
on their behavior and
preferences.
• Increased Lead Generation:
Automatically captures,
nurtures, and converts leads at
scale.
• Enhanced Customer
Retention: Sends targeted
WHAT IS MAUTIC?
• Mautic is a free , open-source marketing automation
platform that helps you create a strong marketing
strategy for your business and also help in managing
your customer relationship.
• With Mautic, you can connect with your contacts over
channels like Emails, Text Messages, Social Media, and
Focus Items.
• Mautic can you segment your Contacts based on
business requirements and personalize your marketing
strategy for each Segment.
KEY FEATURE OF
MAUTIC
Email Campaigns:
• Automated email sequences triggered by user behavior
• Personalization capabilities to tailor content based on
customer data.
Lead Management:
• Captures leads through forms, landing pages, and dynamic
content.
• Lead scoring and segmentation to prioritize high-value
prospects.
Marketing Automation Workflows:
• Allows businesses to create complex workflows based on
user actions, ensuring timely communication.
• Custom triggers and actions for personalized customer
CRM Integration:
• Mautic integrates with
Customer Relationship
Management (CRM) tools,
enhancing customer
interaction tracking.
Social Media Integration:
• Manage and track social media
campaigns across platforms,
with tools for audience
engagement and social
listening.
Analytics & Reporting:
• Provides detailed insights on
campaign performance,
WHY MAUTIC IS BENEFICIAL AND
USEFUL?
• Open-Source Flexibility: Fully customizable with
access to the underlying code for tailored solutions.
• Cost-Effective: Being open-source, Mautic offers a
lower cost of entry compared to many proprietary
marketing automation platforms.
• Comprehensive Automation: Supports multichannel
marketing campaigns (email, SMS, web, social media)
under one platform.
• Community-Driven Innovation: Active community
support for continuous improvements and plugin
integrations.
MAUTIC'S COMPETITIVE
ADVANTAGE:
• Customization & Control: Being open-source, Mautic
allows for full control and customization over workflows,
reporting, and integrations.
• Integration Ecosystem: Mautic offers a wide range of
integrations with third-party applications like
Salesforce, WordPress, and more.
• Scalability: Mautic is designed to grow with your
business, making it suitable for both small startups and
large enterprises.
CONCLUSION
Mautic is a powerful, flexible, and cost-effective
marketing automation tool for businesses looking to
automate their marketing efforts, gain deeper
customer insights, and improve engagement across
multiple channels. Its open-source nature provides
unique customization options, making it an appealing
choice for organizations seeking control and scalability.
DASHBOARD ( DEMO ) LINK:
https://isarva-trial.mautic-trials.net/s/dashboard
DASHBOARD ( DEMO ) IMAGE:
THANK
YOU
