Analysis and Data Interpretation
Analysis and Data Interpretation
UNIT II
PROCESS INVOLVED
PRESENTATION OF DATA
Refers to the Organisation of data that are usually presented in
charts, tables or figures with textual interpretation.
Textual
Tabular
Graphical
Textual:
Data gathered are in paragraph form
Data are written and read
It is a combination of texts and numbers
WAYS OF PRESENTING DATA
Tabular:
Provides exact values and illustrates results efficiently as they enable
the researcher to present large amount of data in a small amount of
space.
PRESENTATION OF DATA
3. Graphical
A visual display of data by using symbols such as bars, lines, slices or pictures
Shows relations, comparisons and distributions in a set of data like values, percentages or index
numbers
Common types: a. Area graph, b. column graph
ANALYSIS OF DATA
Situation analyses
Demographic and health surveys
Performance improvement data
INTERPRETATION – CONDUCT FURTHER RESEARCH
Data gap
conduct further research
Methodology depends on questions being asked and resources available
Hypothesis testing:
Data interpretation allows you to test and validate research hypotheses.
Communication of findings:
Presenting data insights in a clear and concise way enables effective communication with
stakeholders.
Uncovering hidden correlations:
Data interpretation can reveal relationships between seemingly unrelated variables.
Quality improvement:
Analyzing data can identify areas for improvement within processes or systems.
SPECIFIC PRECAUTIONS TO TAKE
Contextual Understanding:
Consider the research question and objectives when interpreting the data.
Analyze the data within the relevant social, economic, or environmental context.
Sample Representativeness:
Ensure the sample used is representative of the population being studied.
Avoid making generalizations that go beyond the scope of the sample.
Bias Awareness:
Identify potential biases in data collection methods, such as sampling bias or response bias.
Consider how biases might influence the interpretation of results.
SPECIFIC PRECAUTIONS TO TAKE
Statistical Significance:
Do not interpret statistically insignificant results as meaningful.
Understand the margin of error and confidence intervals.
Transparency in Reporting:
Clearly state the limitations of the data analysis.
Disclose any assumptions made during data interpretation.
MAIN POINTS TO CONSIDER
Inferential Statistics
Used to predict the characteristics about a larger population
Used to test hypotheses that predicts changes or difference
Used when you want to examine differences and correlations between group
Includes tests sucs as t-tests, ANOVA and Chi-square
Includes regression analysis, ehich can help you understand the cause-effect relationship in your data.
QUALITATIVE DATA ANALYSIS
Qualitative data analysis comes into play when the data you are
trying to process has no bearing whatsoever with numbers, and
cannot be tabulated — e.g. text, videos, images, etc.
The following are some of the scopes of qualitative data analysis:
Measuring customer satisfaction
Monitoring competition
Analyzing customer behavior
Evaluating market trends
Thank you