The Communication Process
The Communication Process
Halo Effect.
Sometimes the listener may be too much in awe of or completely distrust a speaker. When
there is a lack of sufficient trust, confidence and faith between the communicating parties,
selective listening takes place. In these situations several types of ‘noise’ enter the
communication process. Similarly things like distrust, threat, fear are vital barriers to
effective communication.
Physical appearance.
Receiver may not like the sender’s physical appearance, voice, pronunciation, accent, use
of grammar or mannerism. This may cause the receiver to discard the content.
Communicator’s mood also influences his capacity to communicate.
Example: he may be tired, sleepy, bored, etc.
Cultural Barriers
Culture shapes the way we think and behave. Each group categorized on the
basis of nationality, ethnicity, race, religion, etc. has its own distinctive culture.
Cultural differences often cause communication differences. It arises when
individuals in one social group have developed different norms, values, or
behaviors to individuals associated with another group.
The same category of word, phrases, symbols, actions colors mean different
things to different cultures.
Example: In western countries black color is associated with mourning, while in the
far east white is the color of mourning. In U.S people love to be called by their first
name, while in Britain, people are addressed by their last name.
Organizational barriers
Complex organizational structure.
A complex org structure has long communication channels which subjects to
breakdown of communication. Too many levels in the organization: As the
message has to pass through many levels, there are chances of distortion,
delays or total failure of the message.
Time and timeliness.
Time pressures can be a serious obstacle as messages are hastily and
inadequately communicated by managers.