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Understanding and Conceptualizing Interaction

The document outlines the importance of conceptualizing design in product development, emphasizing the need to clarify assumptions and claims about the proposed product's functionality. It details steps for conceptualizing design, including identifying limitations and iteratively improving ideas, while also discussing the role of assumptions and claims in the design process. Additionally, it introduces the concept of a conceptual model, which serves as a framework for understanding the system's organization and user interaction.

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7 views19 pages

Understanding and Conceptualizing Interaction

The document outlines the importance of conceptualizing design in product development, emphasizing the need to clarify assumptions and claims about the proposed product's functionality. It details steps for conceptualizing design, including identifying limitations and iteratively improving ideas, while also discussing the role of assumptions and claims in the design process. Additionally, it introduces the concept of a conceptual model, which serves as a framework for understanding the system's organization and user interaction.

Uploaded by

kukurikapuchupols
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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HOME SERVICE ABOUT US CONTACT US

UNDERSTANDING
AND
CONCEPTUALIZIN
G INTERACTION
Page 01
CONCEPTUALIZING DESIGN HOME SERVICE ABOUT US CONTACT US

As part of a design project, generating ideas, it


is essential to conceptualize them in definitions
of what the product proposed will do. This is
sometimes referred to as developing a proof of
concept. It is important to be clear about the
underlying assumptions and claims when
starting a design project. We mean taking
something for granted by an assumption that
needs further investigation.
Proof of Concept: pertains to conceptualizing
what the proposed product will do.
CONCEPTUALIZING DESIGN HOME SERVICE ABOUT US CONTACT US

Conceptualizing design is important to examine


vague ideas and assumptions regarding the
advantages of a particular type product or
service in terms of its feasibility. It also answers
the question if your design can be realistically
be develop with the current tools, machineries
and with the kind of technology we have.
Conceptualization of design also, looks into the
effectiveness and desirability of the product.
STEPS IN HOME SERVICE ABOUT US CONTACT US

CONCEPTUALIZING A
• First formulate
DESIGN IS TO: all the possible assumptions and claims with
the new design you are planning to propose.

• Look into facts and details of your design, such as what can
they do and what are their limitations, then defend how the
user would overcome the limitations of the product.
STEPS IN HOME SERVICE ABOUT US CONTACT US

CONCEPTUALIZING A
• For inevitable
DESIGN IS TO: concepts that are hard to articulate or describe
into words, you must also highlight the details of your design
that seemed too vague or unrealistic for reasons that there is
no existing design like your yet or weighing factors if your
design can be put into reality with the current technology and
equipment’s we now have. Also, included in this is the person’s
activities and interactivities that could be problematic for your
proposed design
• Once you have identified the problems, it’s now time to
iteratively plan out “how the design ideas might be improved”
WHAT IS AN ASSUMPTION? HOME SERVICE ABOUT US CONTACT US

ASSUMPTION “REFERS TO TAKING


SOMETHING FOR GRANTED WHEN IT NEEDS
FURTHER INVESTIGATION”

▪ FOR EXAMPLE, MOST PEOPLE PREFER TO


WATCH TV WHILE DRIVING ( THIS IS ONLY
YOUR ASSUMPTION)
WHAT IS A CLAIM? HOME SERVICE ABOUT US CONTACT US

A claim tells that even if it is still up for question, one already


asserts that something is true example,

Example: “a multimodal style of interaction for controlling GPS


— one that involves speaking while driving — is safe.”
IN CLAIM AND HOME SERVICE ABOUT US CONTACT US

Jotting down
ASSUMPTION...and then trying to justify and
support your assumptions and claims can
outline those that are vague or wanting. In so
doing, it is possible to modify badly
constructed design ideas. It allows the design
team as a whole to see multiple perspectives
on the problem space and thus reveal
contrasting and problematic ones by explaining
people's assumptions and claims about why
they think something might be a good idea (or
not)
IN SUPPORTING YOUR HOME SERVICE ABOUT US CONTACT US

ASSUMPTIONS...
the initial phases of a design project, numerous
unknowns have to be considered or addressed. Such
as where do ideas come from, what inspired such
idea and is there any solid proof research or even at
least a theory that would back up the idea?
Remember that “During the early ideation process
one must ask questions, reconsider assumptions,
and articulate concerns”
THE FRAMEWORK FOR ANALYZING THE
After defining the problem being addressed
PROBLEM SPACEand had come up with
assumptions, we can now look into the framework for analyzing
the problem space. These frameworks refers to a series of
questions that the designer can use as a guide. Such questions
are:
• Does an existing product or user experience have
complications? Enumerate what are those complications.
• Why do you think this problem exist in the first place?
• How would you overcome such complications, in your proposed
design?
• How would you know your suggested design ideas support,
alter, or extend current ways of doing things if you are designing
for a new user experience?
BENEFITS OF
Orientation - It
CONCEPTUALIZING allows design teams to ask particular
questions on how to perceive the conceptual model.

Open-minded - Discourages design teams from focusing


narrowly at an early stage.

Common ground - Enables design teams to create a set of


rules commonly agreed to each and everyone in the team.
FROM PROBLEM SPACE TO
DESIGN SPACE

A design space can be informed by a thorough


understanding of a problem space. Also,
indicates, which sort of interface, behavior,
functionality to provide. But before getting into
a conclusion one must look into developing a
conceptual model.
CONCEPTUAL MODEL HOME SERVICE ABOUT US CONTACT US

A model is a simplified description of a system or process that


helps describe how it works.

In this section, we look at a particular kind of model used in


interaction design intended to articulate the problem and
design space—the conceptual model. In a later section, we
describe more generally how models have been developed to
explain phenomena in human computer interaction.
CONCEPTUAL MODEL HOME SERVICE ABOUT US CONTACT US

1. “a high-level description of how a system is organized


and operate”s - Jeff Johnson and Austin Henderson (2002)

2. A conceptual model enables: “designers to straighten


out their thinking before they start laying out their
widgets” - Jeff Johnson and Austin Henderson (2002)

3. “Provides a working strategy and framework of general


concepts and their interrelations”
THE FIRST STEPS IN FORMULATING A CONCEPTUAL
MODEL ACCORDING TO JOHNSON AND HENDERSON, ARE
THE FOLLOWING:
1. What will the users be doing when carrying out their
tasks?
2. How will the system support these?

3. What kind of interface metaphor, if any, will be


appropriate?

4. What kinds of interaction modes and styles to use?

5. Always keep in mind when making design decisions


how the user will understand the underlying conceptual
CONCEPTUAL MODEL HOME SERVICE ABOUT US CONTACT US

A conceptual model offers a working strategy in a


nutshell and a framework of general concepts and their
interrelationships. The following are the core
components:

1. Metaphors and analogies aims to tell people how to


recognize what a product is being used for and also how
to use it for an activity. (for example browsing and
bookmarking).

2. The concepts to which people are exposed through the


product, They create and manipulate taskdomain objects,
CONCEPTUAL MODEL HOME SERVICE ABOUT US CONTACT US

3. The relationships between those concepts (for


instance, whether one object contains another).

4. The mappings between the concepts and the user


experience the product is designed to support or invoke a
design (for example, one can revisit a page through
looking at a list of visited sites, mostfrequently visited, or
saved websites).
THE BEST CONCEPTUAL MODELS ARE
OFTEN THOSE THAT APPEAR:

• Obvious and simple


• The operations they support are intuitive to use

Example: the concept of online stores like shopee


HOME SERVICE ABOUT US CONTACT US

THANK YOU

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