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Business Research Lab

Module IV: Business Research Lab focuses on applying research concepts to real-world business challenges using tools like MS Excel and SPSS. It emphasizes the importance of data-driven decision-making, data collection, analysis, and deriving actionable insights. The module also highlights career relevance in data analysis and its role in enhancing productivity and operational efficiency.

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Pramit Chandra Rout
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15 views10 pages

Business Research Lab

Module IV: Business Research Lab focuses on applying research concepts to real-world business challenges using tools like MS Excel and SPSS. It emphasizes the importance of data-driven decision-making, data collection, analysis, and deriving actionable insights. The module also highlights career relevance in data analysis and its role in enhancing productivity and operational efficiency.

Uploaded by

Pramit Chandra Rout
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Business Research Lab

Welcome to Module IV: Business Research Lab. Apply concepts to


real-world business problems.

Tools: MS Excel, SPSS.


Why Business Research Matters
1 Importance 2 Data-Driven 3 NALCO Example
Improve efficiency, Foundation of successful Analyze market trends,
productivity, strategic businesses. production data,
decisions. environmental factors.
What You'll Learn

Collecting Data Analyzing Data Business Insights


Learn to clean and structure Master statistical tests and data Transform data findings into
datasets for analysis interpretation actionable strategies
MS Excel for Research
Fundamental Tool Basic Analysis Real-World Use
Managing and analyzing data. Statistical analysis, pivot tables, Track production, monitor sales,
charts. manage budgets.
Introduction to SPSS

Powerful Tool Widely Used Dig Deeper


Advanced statistical Market research, Perfect for complex
analysis. quality control, problems.
financial analysis.
Research Tools & Success
Forecast Sales 1
Use data to predict future sales trends.

2 Optimize Resources
Allocate resources efficiently.

Improve Efficiency 3
Enhance operational efficiency.
Business Questions
Training & Productivity
Does training lead to higher productivity?

Product Profitability
Which product line is most profitable?

Customer Satisfaction
What influences customer satisfaction?
Career Relevance

Interpret Data
2
Make informed decisions.

Data Analysis 1
Essential in every business role.

Career Advantage
3 Analytics, consulting, management.
How We'll Work

1 Guidance

2 Datasets

3 Collaborative

Step-by-step guidance, real datasets, collaborative exercises.


Conclusion & Next Steps
1 Decision-Making

2 Data Collection

3 Analysis

Essential in real-world decision-making. Proficient in data collection, analysis, and reporting.

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