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Group 2 Probability and Non Probability Sampling

The document outlines the concept of sampling, defining it as the selection of a representative subset from a population. It differentiates between probability sampling, where every member has an equal chance of selection, and non-probability sampling, where this is not the case, detailing their respective types, advantages, and disadvantages. Probability sampling methods include simple, systematic, stratified, and cluster sampling, while non-probability methods include convenience, purposive, snowball, and quota sampling.

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8 views20 pages

Group 2 Probability and Non Probability Sampling

The document outlines the concept of sampling, defining it as the selection of a representative subset from a population. It differentiates between probability sampling, where every member has an equal chance of selection, and non-probability sampling, where this is not the case, detailing their respective types, advantages, and disadvantages. Probability sampling methods include simple, systematic, stratified, and cluster sampling, while non-probability methods include convenience, purposive, snowball, and quota sampling.

Uploaded by

justinegabriellayug732
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 20

PROBABILITY

AND NON-
PROBABILITY
SAMPLING
OBJECTIVES

1. Define Sampling.

2. Differentiate Probability and Non-


Probability Sampling.

3. Identify the different types of


Probability and Non-Probability sampling.

4. Advantages and Disadvantage of


Probability and Non-Probability
2
WHAT IS
SAMPLING?
Sampling is the method of selecting a
representative subset of the
population called sample. Sampling
makes research more accurate and
economical. It’s the sampling method
which actually determines the
generalizability of the research
findings. In simple words, the process
of choosing a sample of the
population to study is called
2 TYPES OF
SAMPLING

PROBABILITY NON-
PROBABILITY
PROBABILITY
SAMPLING

-In probability sampling, every element


in the population has a known and
equal chance of being selected. This
method is used in quantitative research
to ensure objectivity and accuracy in
results.
TYPES OF PROBABILITY
SAMPLING

2
SIMPLE SAMPLING
-Each member of the population has an
equal chance of being selected. -

2
SYSTEMATIC RANDOM
SAMPLING
-Selecting every k-th individual from a list.

2
STRATIFIED SAMPLING
-Dividing the population into subgroups
(strata) and randomly selecting from each
group.

2
CLUSTER
SAMPLING
-Dividing the population into clusters and randomly
selecting entire clusters.

2
ADVANTAGE DISADVANTAGE
• Reduces bias • Time-consuming and
• Provides accurate representation expensive
of the population
• Allows generalization of results • Requires a complete
population list

11
NON-PROBABILITY SAMPLING

-In non-probability sampling, not all


members of the population have an equal
chance of being selected. This method is
commonly used in qualitative research or
studies with limited resources.
TYPES OF NON-PROBABILITY
SAMPLING

2
CONVIENCE SAMPLING
-Selecting participants who are easiest to reach

2
PURPOSIVE
SAMPLING
-Selecting participants based on specific
characteristics

2
SNOWBALL
SAMPLING
-Participants refer others who fit the criteria

2
QUOTA
SAMPLINGSAMPLING
– Selecting a specific number of participants from
different groups without random selection.

2
ADVANTAGE DISADVANTAGE
• Faster and easier to conduct • Higher risk of bias
• Useful for exploratory
• Cannot generalize results to
research
the entire population
• Cost-effective

18
REFERENCE
S:
1.https://www.researchgate.net/
publication/319066480_Non-
Probability_and_Probability_Sampling.
2.https://www.scribbr.com/author/shona/.
3.https://study.com/learn/lesson/
probability-sampling-methods-types.html
THANK YOU

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