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Exploring Texts That Use Words and Images

The document discusses evaluating texts through questions about their message, purpose, and audience, emphasizing the importance of understanding both verbal and non-verbal communication in intercultural contexts. It highlights specific challenges, such as misunderstandings due to performance issues, language competence, ambiguity, and gaps in common knowledge. Additionally, it provides examples of cultural practices like handshakes and bowing, which can lead to misinterpretations in communication.

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13 views15 pages

Exploring Texts That Use Words and Images

The document discusses evaluating texts through questions about their message, purpose, and audience, emphasizing the importance of understanding both verbal and non-verbal communication in intercultural contexts. It highlights specific challenges, such as misunderstandings due to performance issues, language competence, ambiguity, and gaps in common knowledge. Additionally, it provides examples of cultural practices like handshakes and bowing, which can lead to misinterpretations in communication.

Uploaded by

kyliegracezamudio11
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Exploring Texts

Reflecting
Different Cultures
Prepared by:
Vicente Mari Mangilaya II, LPT, MA
RTU Pasig Branch
In evaluating texts with words and
images, here are some questions you
can ask:
1. What is the message?
2. What is the purpose of the message?
3. How is the message conveyed by the text?
4. Who is the target audience of the
message?
5. What is the effect of the message being
Infographic: visual representation of info or data
Advertisements: used to present facts and figures;
communicate layers to a target audience
Advertisements: used to present facts and figures;
communicate layers to a target audience
Coping with the
Challenges of
Intercultural
Communication
CHALLENGES OF
INTERCULTURAL
COMMUNICATION
Misunderstanding in intercultural communication
may not always be caused by verbal utterances. It
may also occur due to wrong interpretation of
the non-verbal code.
1.The Handshake
1.The Handshake
2. Bowing

● sign of respect to someone older or more senior in the


Confucian societies.
● The (unwritten) rules of bowing appear to be related to age
and status:
○ a quick head bow (low level of formality),
○ a 45 degree (medium level of formality),
○ a 90 degree full fetched bow (high level of formality).

East Asian students place their hands when bowing; a


perfected ritual.
2. Bowing (Japan)
SOURCES OF MISUNDERSTANDING (Kaur, 2011)

1. Performance-related misunderstanding is involved


in performance problems such as unintelligible
pronunciation or accent, faulty hearing, and the
tongue slips.
2. Language-related misunderstanding is attributed
to lack of competence in language or
disfluencies such as non-standard use of lexical
items and ungrammatical structures of sentences.
SOURCES OF MISUNDERSTANDING (Kaur,
2011)
3. Ambiguity results from lack of explicitness in
utterance, where “the recipient is often left to infer
meaning and frequently may draw the wrong inference
and misunderstand the speaker’s utterance”.
4. Gaps in interlocutors’ knowledge of the world:
related to content rather than linguistic knowledge.
When speakers may lack common knowledge of a topic
in conversation, it is difficult to understand the meaning
despite linguistic competence.
Time to ask questions :)
Reference:

Madrunio, M. & Martin, I. (2018). Purposive Communication: Using English in Multilingual Contexts (1st Ed.). C & E
Publishing.

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