A Case study

Overview of the Company

Market
Revenue (2023) Capitalisation
(2023):
$116.61 billion $870 billion

Founded Net Income

2004 (as Key Platforms:
(2023): Facebook,
Facebook),
rebranded to
$29.15 billion Instagram,
WhatsApp, etc.
Meta in 2021
 WHY THE
REBRANDING?
★ Facebook rebranded to Meta in October 2021 as part of its strategic
shift toward the metaverse, a virtual, interconnected digital world
combining augmented reality (AR), virtual reality (VR), and the internet.

Metaverse

Shifted towards Investor Appeal

AR/VR and Virtual
worlds
Represented its broader Reputation
portfolio, Management
i.e.,
Instagram,Whatsapp,etc.
Problem
statement:
Meta has grown from a social media giant into a
leader in AI and the metaverse. But with this
evolution come’s new challenges—keeping top
talent engaged, understanding shifting market
trends, effectively marketing new products, and
maintaining trust with clients. How can Meta bring
its people and strategies together to stay
innovative, competitive, and connected with its
users?
 The
Challenges 1. Declining User
Growth &
Engagement

2. Regulatory &
Privacy Challenges

3. Financial
Performance & Ad
Dependence
Declining User Growth &
Engagement
Facebook DAU’s in
2023:
WhatsApp DAU’s in 1.98B (+2.5%)
2023: MAU’s:2.96B
2.24B (+1.7%)

0
2
Whatsapp Instagram facebook
0 0
1 3
Instagram DAU’s in
2023:
1.35B
Regulatory and Privacy challenges
Antitrust
Investigations
● FTC Lawsuit
● European Union
(EU) Fines
Data Privacy
Concerns
● Cambridge
Analytical Scandal
● Apple’s iOS 14
Content Privacy Update
Moderation &
Misinformation
● Fake News Issues
● Facebook Fact-
Checking Program:
 Revenue
Breakdown
● 97% from Ads
● 3% from Metaverse & Other
Financial Services
Metaverse
Performanc Investment
● 2022 Loss: $13.7 billion
e& ● 2023 Loss: $11 billion
Ad Revenue
Revenue Decline
● 2022: $27.91 billion
Dependency ● 2023: $28.64 billion (only 2.6% grow

on Ads Growth
Slowdown
● 2021 - 2022: Growth down from
18.8% to
6.5%
● 2022 - 2023: Further decline to
1.6%
 JOB
ROLE
HR
HR
S Sales & Marketing
Earth AI
Retaining top Business Client Positioning
talent
Jupiter is the
and and
It’s metaverse
the third
Analytics Management
adapting
biggest planet
to AI- Forecasting Addressing products
planet from inthe
a
driven
of them all market trends business and competitive
Sun
workplaces. and consumer advertiser market.
behaviour in the concerns on data
AI-driven privacy, AI ethics,
metaverse. and ROI.
 HR in Meta
Talent
Compensation &
Acquisition &
Benefits
Recruitment
03 04

Onboarding & Diversity, Equity

Employee 02 05 & Inclusion
Experience (DEI)

Employee
Performance Relations &
Management 01 06 Conflict
Resolution
 Business Analyst in
Meta
Data-Driven
Process
Decision
Optimization
Making

Product & Data

Market Visualization &
Analysis Reporting

Cross-
KPI & Metrics
Functional
Tracking
Collaboration
 Client Management in Meta
Understandi Revenue
ng Client Growth &
Needs & Upselling
Business Opportunities
Goals

Building & Ad
Campaign & Providing
Maintainin
Performance Technical &
g Client
Optimization Strategic
Relationshi
Support
ps
 Sales and Marketing in Meta
Driving Brand
Advertising Awareness &
Revenue Engagement

Market
Developing
Research &
Marketing
Consumer
Strategies
Insights

Client Performance
Acquisition & Tracking &
Relationship ROI
Management Optimization
Their current Job Trends

14
Analysis of
Meta’s
Workforce
Data as of 31 December 2024
Layoffs
Meta has& Restructuring
72,000 employees, but a 5% cut
1 (3,600 jobs)

Turnover
2023 Trends
(27.8%), with people staying about
2 3.6 years
turnover is expected to drop to 10%.

Hiring Push
3 Meta is ramping up hiring for machine-
learning engineers.

What Employees
engineering, Do
data science, product
4 management, design, marketing, and
content moderation.

Big Picture
5 Cutting underperformers, bringing in AI
talent, and focusing on innovation.
 Benefits of Working at Meta

High Salary Strong

& Company
1 Compensatio Brand & 5
n Resume Value

Great Learning
2 Perks & & Career 4
Benefits Growth

Work-Life
Balance 3
1. High Work Pressure &
Disadvanta 2. Frequent Layoffs &
1. High Work
Fast-Paced
Pressure &
Culture:
Fast- face
Employees often
ges of Job Insecurity:
Meta laid off over
Paced Culture:
intense deadlines and
Employees often
high expectations.
working at 21,000 employees in
2023 due to
face intense
deadlines and high Meta restructuring.
expectations.

2. Long work hours 5. Regulatory & Ethical

(for some roles): Concerns:
Engineers and Employees may face
3. Intense Internal
product managers moral dilemmas related
Competition:
may work 50–60 to data privacy,
Performance reviews
hours per week. misinformation, and
are highly competitive,
social impact.
leading to job
insecurity.
 Solutions and Proposed Actions by Meta

Enhancing
Privacy &
User
Data Security
Experience

Combating
Corporate
Misinformatio
Responsibility
n & Harmful
Content

Metaverse &
Regulation
AI
Compliance
Development
 AI & Engagement
1 AI-powered Reels and AI-generated
ads will drive content and ad
revenue growth
Metaverse
4 Shift
Meta may pivot to AR for
practical applications.

Meta’s Revenue Diversification

Future 2 Paid verification and WhatsApp
Business API
offer new income streams beyond ads.
Outlook
Regulatory Risks
5 FTC lawsuits, EU fines, and
global privacy laws pose
ongoing threats.

Competitive Pressure
3 TikTok and AI-driven platforms
challenge Meta’s user retention and
innovation.
 CONCLUSIO
N
Meta remains a dominant tech force, but its future depends on
balancing AI-driven engagement, regulatory adaptation, and
revenue diversification. The company must optimize its
Metaverse investments, expand AI-based monetization, and
strengthen regulatory compliance to sustain long-term growth in
an increasingly competitive and privacy-conscious digital world
QUESTIONS?