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Effective Search Engine Use Presentation

Search engines, such as Google and Bing, are tools for locating information on the web using keywords and phrases. Effective search techniques include using relevant keywords, exact phrasing, and search operators to refine results. Users should evaluate sources for trustworthiness, prioritize reputable websites, and practice safe searching habits to avoid misinformation.

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Mustafa Attlera
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18 views6 pages

Effective Search Engine Use Presentation

Search engines, such as Google and Bing, are tools for locating information on the web using keywords and phrases. Effective search techniques include using relevant keywords, exact phrasing, and search operators to refine results. Users should evaluate sources for trustworthiness, prioritize reputable websites, and practice safe searching habits to avoid misinformation.

Uploaded by

Mustafa Attlera
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Introduction to Search

Engines
 Definition: Search engines are tools that help locate
information across the World Wide Web by using
keywords or phrases.

 Popular Search Engines:


 Google: Launched in 1998, now the most widely used
search engine with a market share of over 90%.
 Bing: Microsoft’s search engine, launched in 2009,
popular in the US and known for integrated Microsoft
services.

 Purpose: Both Google and Bing are used for information


retrieval, answering questions, finding multimedia, and
accessing databases.
Basic Search Techniques

 Keywords: Using relevant keywords is essential


for narrowing down search results effectively.
 Example: Searching “digital marketing tips”
instead of “how can I improve my marketing.”

 Phrasing: Use exact phrases by placing terms


within quotes, e.g., “climate change impact on
agriculture.”

 Avoiding Stop Words: Ignore common words (like


“the,” “is,” “and”) for more focused results.
Advanced Search
Techniques
 Search Operators: Tools to refine searches:
 site: to search within a specific site. Example:
site:wikipedia.org climate change
 filetype: to look for specific formats. Example:
filetype:pdf internet of things
 intitle: to search keywords in titles. Example:
intitle:artificial intelligence

 Exclusion and Inclusion:


 Use to exclude words. Example: bats -sports (to
avoid sports-related results)
 Use + to add specific terms.
Special Features of
Google and Bing
 Google Features:
 Google Lens: Recognize objects, text, and images.
 Google Scholar: Access academic papers.
 Google Translate: Language translation tool.

 Bing Features:
 Visual Search: Image-based search with object
recognition.
 Microsoft Rewards: Points for searching on Bing.
 Integration with Microsoft Services: Excel, Word,
and Teams for collaborative results.
Evaluating Search
Results
 Trustworthy Sources:
 Prefer reputable websites like .gov, .edu, and established
news sources.
 Avoid unreliable or non-authoritative sites.

 Differentiating Results:
 Organic Results: Based on relevance to the search query.
 Sponsored Links: Paid placements usually marked as
“Ad.”

 Evaluating Information: Cross-reference information


across multiple reliable sources.
Tips for Safe and
Responsible Searching
 Privacy Settings:
 Clear search history periodically.
 Use incognito mode if privacy is a concern.

 Avoiding Misinformation:
 Always verify facts from multiple credible
sources.

 Ethical Use:
 Respect copyrights, avoid plagiarism, and always
cite sources.

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