Search Engine Optimization Tips Within Commonspot
Search Engine Optimization Tips Within Commonspot
Agenda
Search engine basics
Characteristics of SE Friendly Sites
Page Layout Tips for Improved SEO
Promoting your site
Analyzing your site traffic
Optimize for Stout’s GSA
Advanced searching techniques
Search Engine Basics
Crawling
Process by which web pages are discovered and added to an index
Indexing
Compile a massive index of all the words found on:
The web page itself
Key content tags (ex. title, alt)
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