INTELLECTUAL PROPERTY (IP)

TRENDS & BUSINESS IMPACT IN

INDIA (2023-2024)
Case Study for Legal Mitra

DataVerse 4.0: Data's Got

Secrets - Let's Spill Them
DATA_INSIGHTER
S
1 Kunal
2 Verma
Mayank
3 Kumar
Abhishek Pratap Singh
Arya
 DATASET
📌 Scope: OVERVIEW
Data from 2023-2024, covering 1,000+ IP filings
across Indian states.
📌 Key Variables:
IIP Type, Filing State, Approval Rate, Rejection
Reasons, Financial Impact, Enforcement Cost
🔹 Purpose of Analysis: To extract trends, identify
bottlenecks, and propose strategies for Legal
Mitra.
 INTRODUCTIO
📌 What This Study Covers:
N
India is rapidly evolving into an innovation-driven economy, where businesses rely
heavily on intellectual property (IP) rights to secure their competitive advantage.
However, securing and enforcing IP rights presents multiple challenges for businesses,
including:
✅ High rejection rates due to similarity conflicts and incomplete documentation.
✅ Long processing times delaying legal protection.
✅ Expensive enforcement costs making it difficult for small businesses to protect their
rights.
Legal Mitra has a unique opportunity to streamline the IP filing process, improve approval
🔹 Why This Matters?
rates, and reduce enforcement burdens by leveraging data-driven strategies.
By analyzing trends, bottlenecks, and financial impact in IP filings, this study will help Legal Mitra
📌 Enhance customer acquisition by identifying high-growth industries that benefit from IP
protection.
📌 Improve success rates for approvals by addressing common rejection reasons.
📌 Optimize enforcement strategies to make IP protection more accessible for businesses.
With these insights, Legal Mitra can strengthen its market position and help businesses secure
their intellectual property more efficiently.
TRENDS IN IP FILINGS
📌 Yearly Trend:
2023: 531 filings | 2024: 469 filings (Slight dip due to pending
cases)
📌 State-wise IP Filings:
Top 5 States: Madhya Pradesh, Delhi, Gujarat, Karnataka, Punjab
📌 Monthly Trends:
Peak Filing Months: April, June, November
Slowest Months: March, February
🔹 Business Strategy:
Focus marketing during peak months to maximize filings.
Run promotional discounts in slow months to increase case
volume.
APPROVAL & REJECTION ANALYSIS
📌 Approval Rate: 62.57% (Moderate
success rate, needs improvement)
📌 Pending Cases: 351 cases (Delays
slow down businesses & affect
revenue)
📌 Top Rejection Reasons:
Similarity with existing IP (149
cases)
Legal Issues (146 cases)
Incomplete Documentation (130
cases)
🔹 Business Strategy:
AI-powered trademark similarity
checks before filing to prevent
rejections.
Better legal compliance guidance to
reduce documentation errors.
FINANCIAL IMPACT & ENFORCEMENT
COST ANALYSIS 💰
📌 Revenue Impact of IP Protection:
• Avg. revenue increase after IP
protection: ₹1,00,189
• Top 25% of businesses gained
over ₹1,48,916.
• 📌 Enforcement Costs:
• Avg. enforcement cost: ₹50,903
• Highest enforcement cost:
₹99,955 (High for small
businesses!)
🔹 Business Strategy:
• Use financial data in marketing to
show businesses the ROI of
securing IP rights.
• Offer tiered legal support plans to
help small businesses manage
enforcement costs.
RISK ANALYSIS

📌 IP Types with Lowest Approval Rates: Copyrights &

Industrial Design (High complexity & legal hurdles)
📌 High-Risk States (Most Opposition Cases): Madhya
Pradesh, Tamil Nadu, Punjab face the most opposition
cases.
📌 Highest IP Type Filling: Trade Secret, Industrial Design,
Geographical Indication are the top
🔹 Business Strategy:
• Specialized legal consulting for patent applicants to
improve approval rates.
• More due diligence for businesses in high-risk states
MARKET POSITIONING & CUSTOMER
ACQUISITION STRATEGY
Ideal Customer Profile:
✅ Startups (Tech & innovation companies)
✅ E-commerce brands (Retailers selling online)
✅ Influencers & Content Creators (Need copyright protection)
✅ SaaS & IT Companies (Software patents)
✅ Small Business Owners (Brand & product security)Growth Strategies:
• Leverage AI-powered tools to speed up IP approval.
• Build an educational content platform to help businesses file IP successfully.
• Strategic partnerships with startup incubators & business networks.
Business Strategy:
• Target high-revenue industries that benefit the most from IP protection.
• Offer a "Fast-Track Filing Service" for businesses needing urgent approvals.
 KEY TAKEAWAYS & INSIGHTS SUMMARY
📌 What We Learned:
• Legal Mitra should measure success
• IP filings peak in April, June, &
& business expansion using these
November → Focus on marketing
KPIs:
during these months.
• 📊 Approval Rate % –
• Rejections are high due to similarity &
Higher approvals = Better legal
legal issues → Need for AI-powered
guidance.
legal checks.
• 📊 Rejection Reduction %
• Enforcement is expensive → Offer
Fewer rejections = More successful
flexible payment models for
filings.
businesses.
• 📊 Customer Acquisition Rate
• Patents have the highest rejection
More businesses choosing Legal Mitra =
rates → Legal Mitra should offer
Better service positioning.
specialized support for patent filings.
• 📊 Client Retention Rate
 CONCLUSION & NEXT STEPS
Final Recommendations:
• Expand services for high-revenue industries (tech, retail, SaaS, etc.).
• Enhance pre-filing legal checks to reduce rejection rates.
• Launch a knowledge hub (videos, blogs) to help businesses navigate IP filings.

📌 Next Steps for Legal Mitra:

✅ Use these insights for business growth & marketing.
✅ Optimize approval processes to increase success rates.
✅ Introduce flexible pricing models for enforcement services.
 ANNEXURE
Power-BI Dashboar
dPython Jupyter File
THANK
YOU