Unit 1-2
Unit 1-2
Introduction Globalization
• The term global means involving or relating to the whole world.
• Hence globalization refers to the removal of barriers between
countries leading to free movements of goods, people, resources,
capital, technology and information
• It is integration at international level of economies, culture and
technologies.
• Globalization leads to cross exchange of of ideas, philosophies and
culture thereby making the world a global village where there is
increase in competition and people can specialize in what they can do
best, leading to market efficiency.
Driving forces of globalization
• Liberalization of economies
• Rapid spread of technology
• Increase role of international organization
• Regional economic integration
• Convergence of culture
• Economic viability
• Robust transportation system
Significance of globalization
• Economic globalization
• Financial globalization
• Political globalization
• Culture globalization
Impact of globalization on international business
Stages of internationalization
1. Domestic company
2. International company
3. Multinational company
4. Transnational/global company
International orientation
These approaches or orientations was explained by Howard V.
Perlmutter in 1969 trough his EPG framework which was later modified
to EPRG framework by including one more dimension.
Ethnocentric orientation
Polycentric orientation
Regiocentric approach
Geocentric approach
Motives for international business expansion
Licensing
Franchising
Leasing
Exporting
Advantages
• It is the traditional and simplest mode of entry
• It requires les capital investment compared to other methods which
require setting up of manufacturing plants in foreign country
• It helps company to take advantage of economies of scale
• It provide the option of easy exit in case of crises in foreign country
• It provide opportunity for the company to expand their business in
case of seasonal products or when their product has reached maturity
stage in domestic market
Exporting
Disadvantage
• It require knowledge of foreign trade policies of home country as well
as that of countries where the company is exporting
• it requires obtaining licenses, getting necessary approvals and
documentation
• It requires company to undertake market research to modify their
marketing strategy as per the foreign market
• Collecting payments in foreign market may turn out to be cumbersome
and risk also
Counter trade
• Counter trade is an agreement where companies exchanges goods
(wholly or partly)
• Counter trade is old as civilization and was known as barter system
• There are various forms of counter trade such as buyback, switch
trading, offset, clearing arrangement and counter purchase.
• In case of buyback the seller of machines and equipment receives
complete payment in cash. With this cash he has to buy the goods
produced from the machine and equipment supplied by him.
• In case of clear arrangement the countries involved continue doing
import and export among themselves without making any cash payment.
At the end of the decided period balance is settled in cash.
• Example of PepsiCo to operate in India has to buy tomato from India
Counter trade
Advantages
• This method is suitable for countries having shortage of cash to buy
foreign inputs or finished products
• It helps in solving problems of BOP and risk arising due to
fluctuations in foreign exchange market
• The country’s by exchanging goods only can maintain their reserves of
foreign currency
•
Counter trade
Disadvantages
• The goods so received as payment may not be useful to the seller (not
in house use) creating extra burden
• It is time consuming process as it involves lots of negotiations
• There is risk of receiving defective and inferior goods
Turnkey contracting
Advantages
• The agreement is with one contractor for both designing and
constructing the facility. Hence it is easy to coordinate
• The firm to which contract is given is specialized in their field as a
result facility constructed is of superior quality and reduce wastage of
resources
• The client doesn’t have to look into day to day working and cam
concentrate on other important areas
• As the fees of the contractor is fixed, the contactor has to bear any
additional cost
Turnkey contracting
Disadvantages
• The contractor is responsible in case the project doesn't’t meet the
client's performance standard
• The client has no or very limited control over the project. It is limited
to deciding the project specification
• From the contractors point of view, the labiality of the contracting firm
increases
• It may lead to leakage of confidential information of company to the
competitors
Management contracting
Advantages
• The contractor is responsible for managing the facility. Hence the
owner of the facility can concentrate on other business areas
• As the contractor has management experience, it will be able to
provide better quality services and thereby generate more revenue
• It is suitable mode of entry in foreign markets where foreign
investment is not allowed
• it helps the management company to establish their brand in
international market
Management contracting
Disadvantages
• The contract entered is for long duration to a high lock in period
• The client has no or very limited control over the management of the
facility
• There is a risk of leak of secret information by company to the
competitors
• The management company faces risk of their personnel in case of
adverse situation in clients country
Licensing
Advantages
• It is simple method for a licensor to expand into foreign markets
• it does not involves much capital investment as compared to other
methods
• It is less risky for the licensee as he is using rights of an established
company
• The licensor is able to generate more revenue from proprietary assets
such as technical knowhow
Licensing
Disadvantages
• There are chances that licensee may become a competitors for licensor
in the future
• The licensor doesn't’t have control over the activities of the licensee
• It require intensive research to find a suitable partner
• Mismanagement of the rights by the licensee can tarnish the reputation
of the licensor
Franchising
Advantages
• It is low cost option for franchisor to expand into foreign market. As
the outlets are owned and managed by the franchisee
• With this model the franchisor has the option to expand
simultaneously into various foreign market
• It is low risk option for franchisee as it is entering the marketing with
an established business model and brand. There is low chance of
product failure
• Franchisor helps the franchisee to establish its operation by providing
them with requisite training
Franchising
Disadvantages
• The revenue of the franchisor is limited to royalty payment
• In case strategic information is shared there may be chance of the
franchisee turning into rival
• The franchisee has to pay percentage of its revenue to franchisor
which reduces its earning
• The franchisor has less control over the activities of the franchisee .
Leasing
Advantage
• The lessee doesn't’t have to block his funds by purchasing the asset
and can easily hire by paying rent with no initial expense
• It requires less documentation as compared to getting loans from the
bank and the contract is flexible in nature
• An asset which is no longer required by the lessor can be given for
ease thus generating revenue for the lessor
• Lessor is responsible for the maintenance of the leased asset a benefit t
the lessee
Leasing
Disadvantage
• On termination of the contract the asset may have to be transferred to
the lessor. The lessee loses his right on residual value
• The lessee cannot make any changes in the asset without the prior
approval of the lessor
• The rentals are to be paid on regular basis by the lessee to the lessor
Joint venture
Advantages
• It is quicker and an easier way for setting up a new company in a foreign
country
• The domestic counterpart is aware about the local business environment
saves the foreign partner from undertaking market research
• The risk is shared by the parties involved limiting their liability
• The parties also gain knowledge from each other. Pooling of resoirces
also leads to their efficient utilization
• It gives a strategic edge to new entity. Hence it is better able to meet the
compettion
Joint venture
Disadvantages
• The partners may have different management philosophies giving rise
to conflict among them
• At times a partner can leak the confidential information of the other to
other players in the market
• As many parties are involved it ay lead to delay in decision making
pertaining to important areas
• A JV partner in future may turn rival
Unit: 2
H.O theory is based on differences in factor endowments in Ricardian theory is based on the quality of one factor only i.e.
different countries. Thus, it lays emphasis on both quantity labor
and quality of factors in determining international trade
The merits of H.O theory lies in explaining the causes of According to Sameuelson, the Ricardian theory could not
difference in comparative advantage satisfactory explain the causes of differences in competitive advantage
Cont…
H.O theory is scientific and focuses on the basis of The classical theory demonstrate the gains from trade between
international trade. It thus relates to positive theory the two countries. Thus it is related to welfare theory
According to Harberler, the H.O theory is a location theory The classical theory regards different countries as space less
which highlights the importance of the space factor in market
international trade
The H.O theorem is explicitly based on the assumption of The classical theory is based on differences in the production
productions of the two countries of the trading countries.
The H.O models leads to complete specialization in the The trade between two countries may or may not leads to
production of one commodity by one country and that of the specialization in the classical theory
other commodity by the second country when they enter into
trade
In the H.O theory will not cease in future even if the labor In the classical theory differences in comparative costs
become equally efficient in the two countries because the between two countries are due to differences in efficiency of
basis of trade is differences in factor endowments and factor labor. Overtime, if labor in both countries becomes equally
prices efficient in both countries there’ll be no trade between them
Introduction to the Leontief Paradox:
• In a 1966 article, Raymond Vernon sought to explain international trade based on the evolutionary
process that occurs in the development and diffusion of products to markets around the world.
• In his international PLC theory, Vernon points out that each product and its manufacturing technologies
go through a continuum or cycle of evolution that consist of:
Introduction: heavy expenditure in R&D & advertisement, No economy of scale, cost is high inevitably
at beginning, not too long period
Growth: market pickup, decrease in average cost due increase in output
Maturity: the scope of excess modification ends, it attracts other competitors. if patented then no much
competitors, but if provides licenses on royalty, is the time export surplus output since domestic
consumption is exceeded by its supply.
Standardize: it’s the technology is known, time for large scale production, time is more advantageous for
labor intensive countries. Also invented country can outsource its production
The theory states that how a capital intensive commodity shifts the capital intensive to labor intensive
production within the continuum of PLC
Criticism
• The PLC theory holds the location of production facilities that serve world markets
shifts as products move through their life cycle. Many industrial product like steel,
coal etc. or basic foodstuff like salt, sugar etc. fall outside the purview of life cycle
• The movement of production from one stage to another is not certain
• The present stage in which the product is cannot be known with certainty
• Certain products have extremely short life cycle because of rapid innovation.
Shifting production of such products from one country to another doesn’t reduce
their cost. Hence there is no benefit of shifting
• Luxury products for which cost is of little concern to the consumers aren’t covered
by the PLC
• The companies today develop products for worldwide market segments and to
introduce the new products at home and abroad simultaneously. In so doing they
choose an initial production location (that may or many not be in the innovating
country) that will minimize cost for serving markets worldwide
Theory of National Competitive Advantage
Tariff:
• A tariff is a tax imposed on commodities that are traded across the
national border of a country.
• They are also referred to as import or export duties or customs duties
• Tariff are imposed to make import costlier than domestically produced
goods
Tariff and non-tariff barriers
Objectives:
• To raise governments revenue
• To protect and support domestic industries
• To conserve foreign reserves
• To make domestic prices competitive with import prices
• To reduce dependence on other countries
• To generate employment within the country
• To prevent shortages in domestic markets by imposing export tariffs
Tariff and non-tariff barriers
Types of tariffs:
Classification on the basis of imposition
Classification on the basis of purpose
Classification on the basis of source of import
Classification on the basis of retaliation
Classification on the basis of imposition:
1. Specific tariff:
• Imposed on the physical weight, measurement or unit of a commodity that is
imported/exported
• Example: agri commodities, cement, fertilizers, minerals etc.
• Specific tariff may not always bring in equity
2. Ad-Valorem tariff:
• Ad-valorem means on the value
• Levied at percentage rate of the value of the imported or exported commodities
• More equitable: more expensive goods that are consumed by the rich will
attract higher tariff, while cheaper goods consumed by low income groups will
be levied lower tariffs.
Classification on the basis of imposition:
3. Mixed tariffs:
• Expressed on either a specific or on ad valorem rate, depending on
whichever generates more revenue
4. Compound tariffs:
• It is a combination of both specific and ad valorem tariffs
• It include specific tariff on a unit of the commodity plus a percentage
of ad valorem tariffs
• Greater elasticity in revenue collection
5. Tariffs rate quotas:
• These are made up of low tariff rates on an intital quantity of import
that is within the quota limited & a very high tariffs rate on import
above that initial amount.
Classification on the basis of purpose
1. Revenue Tariffs:
• Imposed primarily to generate revenue for the govt
• Important source of revenue to the govt in developing countries
2. Protective tariffs:
• The primary objectives is to protect domestic industries by making
imports more expensive
• Higher the tariffs rate, greater is the protective effect
• If domestic demands for imported commodities is strong, then even
high rates of import tariffs may not be able to provide much protetion
to domestic industries
• High rates of protective tariffs on raw material and intermediate goods
- inflation
Classification on the basis of source of import
1. Non-discriminatory tariffs:
• Do not discriminate between the countries from where the import originates
• A single uniform rate is levied on imports of a particular commodity
• Also called as single column tariffs
2. Discriminatory tariffs:
• Tariffs rates differs according to the countries form where the import
originate
• Product form countries with whom the importing country may have on
agreement - lower tariff than tariffs imported of products originating from
other countries
• Also called as double/multiple column tariffs (general, international,
preferential)
Classification on the basis of source of
import
3.Maximum and Minimum Tariffs:
• The minimum rates apply to products from the most favored nation (MFNs)
• The maximum rates are applied for the purpose of trade negotiation with
some countries in order to improve the tariffs imposing country’s bargaining
position in trade
4. Preferential tariffs
• Imposed on import from countries that are part of a preferential trade
agreement like free trade areas (North America free trade area NAFTA, EU)
• These rates are lower than general tariff rates imposed on import from
countries outside the FTA
Classification on the basis of Retaliation
1.Rataliatory Tariffs:
• Imposed as retaliation by a trading partner on a country that initially imposed
tariffs on import, to counter the effect of the tariffs
• Will impact the export of both the trading partners
• Trade war and harmful to international trade
2. Countervailing tariffs:
• Levied on imported goods to neutralize the effect of subsidies given to the
producers in exporting country
• Provide a level playing field between domestic producers and producers of the
same products in the exporting countries
• Usually developed countries give large subsidies to their farmers
• Developing countries impose countervailing duties
Classification on the basis of Retaliation
3. Anti Dumping Duties:
• Dumping is a practice by an exporter of selling product in a foreign
market at price lower than what is charged for the product in the
domestic market
• The practice of dumping goes against the principle of the fair trade
• It is type of protective tariff, that may be imposed by the govt on
imports that it believes are priced below that fair market price by the
exporter
• Objective: protect the interest of local producers
Effect of Tariffs
• Transaction that have not been recorded & cannot be 8. Statistical discrepancy (errors of omissions)
entered under standard heading but must appear since full
BOP A/C must sum to zero
• Overall balance = Current A/C + Capital A/C + SD
• If above sum is +ve the overall balance is surplus
• If it is -ve the overall balance is deficit
• If current A/C –ve & Capital A/c +ve overall balance
depends on the size of each balance
Foreign exchange reserves Receipts (credits) Payments (debits)
• Hard currencies like dolar, 9. Change in reserve (+) Change in reserve (-)
pound etc, gold, SDR (special
drawing rights)
• Surplus BOP increase reserves.
It is transferred to foreign
exchange reserve, shown as
minus as the particular years
BOP A/C
• Deficit BOP decrease reserve,
foreign exchange reserves used
to meet deficit, entry in the
receipt side as positive
• Official settlement:- foreign
exchange reserves are used for
adjusting surplus/deficit in BOP
The basic balance
• Sum of the current and capital account when the two
sides of current d capital account are equal (difference
between two is zero) the basic balance is achieved
• According to Bo sodersten basic balance need not
necessarily be a happy state of affairs
• If achieved through long term borrowing repayment
burden
• Capital out flow deficit but profit & dividend in long
term.
Equilibrium & disequilibrium
Take place in the ordinary course of foreign trade Not undertaken for their own sake
Undertaken for their own sake (profit/ satisfaction) Free from considerations of profit