E Commerce
E Commerce
COURSE OUTCOMES
1. Differentiate between moral and non-moral problems;
2. Describe what moral experience is as it happens in different levels of human
existence;
3. Explain the influence of Filipino culture on the way students look at moral
experiences and solve moral dilemmas;
4. Describe the elements of moral development and moral experience;
5. Use ethical frameworks or principles to analyze moral experiences;
6. Make sound ethical judgments based on principles, facts, and the stakeholders
affected;
7. Develop sensitivity to the common good; and
8. Understand and internalize the principles of ethical behavior in modern society
at the level of the person, society, and in interaction with the environment and
other shared resources.
ETHICS
TWO WAYS
arguing backward
arguing forward
MORAL VALUES
objective
subjective
ETHICS IS NOT
checklist
psychology
religion
CHAPTE
R 01
INTRODUCTION:
THE KEY
CONCEPTS IN
ETHICS
ETHICS AND MORALITY
Ethics is the branch of philosophy
that studies morality or the
rightness or wrongness of Human
conduct.
Ethics comes from the greek word
“ethos”, meaning “character”, or
in plural, “manners”.
Morality speaks of a code or
system of behavior in regards to
standards of right and wrong
behavior.
THE IMPORTANCE OF RULES TO SOCIAL
BEINGS
Rules refer to explicit or
understood regulations or
principles within a
specific activity or
sphere.
Rules tell us what is or is
not allowed in a particular
context or situation.
THE IMPORTANCE OF RULES TO SOCIAL
BEINGS
Rules benefit social beings in various
manners:
a) Rules protect social beings by
regulating behavior.
b) Rules help to guarantee each
person certain rights and freedom.
c) Rules produce a sense of justice
among social beings.
d) Rules are essential for a healthy
economic system.
MORAL VS NON-MORAL STANDARDS
Moral Non-moral
Standards Standards
Moral standards are those concerned
with or relating to human behavior, Non-moral standards refer to
especially the distinction between good rules that are unrelated to
and bad (or right and wrong) behavior. moral or ethical considerations.
Moral standards involve the rules people Either these standards are not
have about the kinds of actions they necessarily linked to morality or
believe are morally right and wrong, as by nature lack ethical sense.
well as the values they place on the
kinds of objects they believe are morally
good and morally bad.
MORAL VS NON-MORAL STANDARDS
Moral Non-moral
Standards Standards
Non-moral standards refer to
NORMS + VALUES = MORAL rules that are unrelated to
STANDARDS moral or ethical considerations.
Either these standards are not
necessarily linked to morality or
by nature lack ethical sense.
MORAL VS NON-MORAL STANDARDS
Characteristics of Moral
Standards
Moral standards involve serious wrongs or significant benefits.
Moral standards ought to be preferred to other values.
Moral standards are not established by authority figures.
Moral standards have the trait of universalizability.
Moral standards are based on Impartial consideration.
Moral standards are associated with special emotions and
vocabulary.
DILEMMA AND MORAL DILEMMA
● The term ‘dilemma’ refers to a
situation in which a tough choice has
to be made between two or more
options, especially more or less
equally undesirable ones.