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Concise Tableau Presentation

The document outlines an analysis of sales data from 2011 to 2016 using Tableau, focusing on key business questions and actionable insights. It includes data cleaning steps, dashboard design principles, and visualizations that highlight top-selling products and regional sales performance. Recommendations emphasize targeted marketing strategies and future incorporation of social media insights.

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DA Technical
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22 views8 pages

Concise Tableau Presentation

The document outlines an analysis of sales data from 2011 to 2016 using Tableau, focusing on key business questions and actionable insights. It includes data cleaning steps, dashboard design principles, and visualizations that highlight top-selling products and regional sales performance. Recommendations emphasize targeted marketing strategies and future incorporation of social media insights.

Uploaded by

DA Technical
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Ppt

Name
Objective: Analyze sales data using Tableau to address key business
questions and provide actionable insights.

Dataset link: https://www.kaggle.com/datasets/jehanzaibbhatti/sales-data

Dataset Overview:

Introduction
• Time Period: 2011–2016
• Records: 113,036 entries
• Fields: Date, Customer Demographics (Age, Gender, Region),
Product Details (Category, Sub-category), Revenue, Profit, Marketing
Expenses, etc.

Rationale for Dataset Selection:


• Rich demographic and sales data.
• Enables trend analysis and decision-making insights.
• Data Cleaning Steps:
• - Handled missing values
(mean imputation and
record exclusion).
Data • - Corrected outliers in
Preparation •
Profit and Revenue fields.
- Standardized and
renamed fields for
consistency (e.g., Product
Category/Sub-category).
• Data Structuring:
• - Applied data blending
techniques in Tableau to
combine datasets for
holistic analysis.
• Design Principles:
• - Logical grouping of charts.
Dashboard •
•
- Consistent use of colors to represent data categories.
- Simplified and labeled charts for clarity.
Design & •
•
Interactive Features:
- Filters: Year, Product Category, Region.
Features • - Tooltips: Detailed data on hover.
• - Drilled-down views for region-specific and product-specific
sales.
1. Top-Selling Products (Bar Chart):
• 2016 Insights:

Key
• Mountain -200 Black: 32% of sales.
• Road-150 Red: 25% of sales.
• Business Implication: Focus campaigns on high-demand

Visualizations
products.

2. Regional Sales Performance (Map Chart):

and Insights
• Top Regions:
• Canada and USA led sales; British Columbia and NSW
were top regions.
• Business Strategy: Target these areas for marketing and
inventory optimization.
Trends & Marketing
Impact

2. Marketing
1. Seasonal
Expenditure vs.
Sales Trends
Revenue
(Line Chart):
(Scatter Plot):
• Peaks: July, • Moderate positive
December. correlation.
• Lows: March, • Insight: Aggressive
November. marketing can
• Recommendation: improve sales, but
Intensify marketing must be strategic to
in peak months. avoid diminishing
returns.
Conclusion & Recommendations
Key Findings:
• High sales concentration in a few products and regions.
• Clear seasonal trends and marketing expenditure correlation.

Recommendations:
• Prioritize accessories for marketing efforts.
• Refine regional campaigns for Canada and the USA.
• Conduct external factor analysis (e.g., competitor data).

Future Scope:
• Incorporate social media and customer feedback for comprehensive
insights.
Bertello, A., De Bernardi, P. and Ricciardi, F. (2023) 'Open
innovation: status quo and quo vadis - an analysis of a research
field,' Review of Managerial Science [Preprint].
https://doi.org/10.1007/s11846-023-00655-8.

Guo, M., Wang, Y., Yang, Q., Li, R., Zhao, Y., Li, C., Zhu, M., Yao, C.,
Xin, J., Song, S., Li, Q., & Gao, R. (2023). Normal Workflow and Key
Strategies for Data Cleaning Toward Real-World Data:
Viewpoint. Interactive Journal of Medical Research, 12, e44310–
e44310. https://doi.org/10.2196/44310

Reference Tableau. (2024). What is Tableau? https://www.tableau.com

Tableau Software. (2021). Tableau Desktop user guide.


https://www.tableau.com/learn/user-guide

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