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Google Ads Course

The document outlines a Google Ads course that covers topics from basic to advanced levels, including an introduction to Google Ads, its history, and the differences between organic and paid search results. It details various types of Google Ads such as search, display, shopping, video, and app install ads. Additionally, it emphasizes the significance of Google Ads for business owners in the context of the vast number of searches conducted on Google every second.

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Meera Desai
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30 views14 pages

Google Ads Course

The document outlines a Google Ads course that covers topics from basic to advanced levels, including an introduction to Google Ads, its history, and the differences between organic and paid search results. It details various types of Google Ads such as search, display, shopping, video, and app install ads. Additionally, it emphasizes the significance of Google Ads for business owners in the context of the vast number of searches conducted on Google every second.

Uploaded by

Meera Desai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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GOOGLE ADS COURSE

BASIC TO ADVANCED
COURSE
• INTRODUCTION TO GOOGLE ADS & HISTORY
• WHY GOOGLE ADS
• DIFFERENCE BETWEEN ORGANIC & PAID RESULTS OF GOOGLE ADS?
• DIFFERENT TYPES OF GOOGLE ADS
WHAT IS GOOGLE ADS?
• EVERY SECOND THERE ARE 2.3
MILLION SEARCHES PERFORM
ON GOOGLE
• SO, BUSINESS OWNER WITH THE
WEBSITE – CAME INTO PICTURE
• - SEO ( ORGANIC SEARCH) – PAID
RESULTS (INORGANIC RESULTS)
TYPES OF GOOGLE ADS
Search ad
Display ad
Shopping ad
Video ad
App Install ad
App Install ad
History of Google Ads
History of Google Ads
Difference Between Paid Ads / SEO

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