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Data Mining Techniques Verification Vs Discovery

The presentation discusses two primary models in data mining: Verification and Discovery. The Verification model is hypothesis-driven, testing existing theories with data, while the Discovery model is data-driven, uncovering new patterns without prior assumptions. Both models play crucial roles in data science and have various real-world applications.

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ansh160211
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48 views10 pages

Data Mining Techniques Verification Vs Discovery

The presentation discusses two primary models in data mining: Verification and Discovery. The Verification model is hypothesis-driven, testing existing theories with data, while the Discovery model is data-driven, uncovering new patterns without prior assumptions. Both models play crucial roles in data science and have various real-world applications.

Uploaded by

ansh160211
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Data Mining Techniques:

Verification vs. Discovery

This presentation will explore the two primary models in data


mining: Verification and Discovery. We will discuss how these models
work, their applications, and their significance in data science.

by Dawood Ashraf
Introduction to Data Mining
Core Process Key Techniques Two Models

Data mining uncovers patterns and It uses classification, clustering, The two main models are
insights from large datasets. regression, and association. Verification and Discovery.
Verification Model
1 Hypothesis-Driven 2 Testing Data
Starts with a hypothesis to The hypothesis is
be tested. validated using existing
data.

3 Example
Verifying seasonal sales increase based on past data.
Verification Model Workflow
Formulate Hypothesis

Select Data

Apply Techniques

Validate Hypothesis

Example: Banks use it to test credit scores and their influence on loan
approvals, ensuring risk is minimized.
Discovery Model
Data-Driven Hidden Insights
Identifies patterns without Reveals hidden patterns and
assumptions. correlations.

Example
Discovering associated purchases in retail stores.
Discovery Model Workflow

1 Collect & Preprocess

2 Apply Analysis

3 Identify Patterns

4 Use Findings

Example: Social media platforms use it to discover user interests


based on content engagement, refining advertising strategies.
Verification vs. Discovery
Models

Verification Discovery Approach


Confirms known Reveals new Verification is
theories via patterns using data- deductive; discovery
hypothesis testing. driven analysis. is inductive.
Real-World Applications
Verification Model Discovery Model

• Fraud detection in banking. • Market basket analysis in retail.


• Confirmation of medical diagnoses. • Customer segmentation in marketing.
Conclusion

2 Hypothesis Testing

1
Insight Extraction

Pattern Discovery
3

Data mining provides insights. The verification model tests hypotheses. The discovery model finds new patterns. Both
are essential in data science and business.
Thank You!
Thank you for attending this presentation. We hope that you found it
educational. Questions and discussions are welcome!

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