MEDIA AND INFORMATIO
LITERACY
IDENTIFY IF THE GIVEN
SCENARIO IS UNDER MEDIA
LITERACY, INFORMATION
LITERACY OR TECHNOLOGY
LITERACY.
MEDIA LITERACY
Gale is aware of how media influences
individuals, that is why she doesn’t let
her 3-year-old brother watched violent
themed movie and television show
INFORMATION LITERACY
Billy knew that the
news he saw on twitter
is fake.
INFORMATION LITERACY
Dave knew that it is not
right to copy the work of an
author without consent, so
he sent an email to ask for
TECHNOLOGY LITERACY
John creates video content
for his weekly vlog by
demonstrating his
exceptional ability to use
MEDIA LITERACY
Tristan looked for an elaborate
discussion about Covid-19 crisis, so he
checked some posts from the World
Health Organization and Department
of Health Websites.
THE EVOLUTION
OF TRADITIONAL
TO NEW MEDIA
WHAT IS THE
FAMOUS WORLD
EVENT THAT
HAPPENED ON
APRIL 14, 1912?
EVOLUTION OF MEDIA
THROUGH AGES
PRE-INDUSTRIAL AGE
(BEFORE 1700’S)
•In this age, people had learned or
discovered fire, developed paper from
plants, and forged weapons and tools
with stone, bronze, copper and iron.
PRINTING
PRESS USING
WOOD
PAPYRUS IN BLOCKS (220
EGYPT AD)
CLAY TABLETS
(2500 BC)
MESOPOTAMIA
(2400 BC)
CAVE
PAINTINGS
35, 000 BC
INDUSTRIAL AGE (1700’S –
1930’S)
•This is were people discovered the used of
power steam, developed machine tools,
established iron production, and the
manufacturing of various products
(including books through the printing press)
TYPE WRITER
PRINTING PRESS NEWSPAPER: THE (1800)
FOR MASS LONDON TELEPHONE
PRODUCTION GAZETTE (1640) (1876)
(19TH CENTURY
MOTION PICTURE TELEGRAP
PHOTOGRAPHY/PR H/PUNCH
OJECTION (1890)
CARDS
ELECTRONIC AGE (1930’S –
1980’S)
• People invented the transistor ushered the
electronic age. People harnessed the power of
transistors that led to the transistor radio,
electronic circuits, and they early computers.
In this age, long distance communication
became more efficient.
LARGE COMPUTERS
TRANSISTOR RADIO PERSONAL COMPUTE
EDSAC (1949) & UNIVAC
APPLE 1 (1976)
(1951)
MAINFRAME
COMPUTER
TELEVISION (1941)
S
(1960)
INFORMATION AGE (1900’S –
2000’S)
• This is were the internet paved the way for
faster communication and the creation of the
social network. People advanced the use of
microelectronics with the invention of
personal computers, mobile devices, and
wareable technology.
1993 & INTERNET
EXPLORER (1999)
BLOGS BLOGSPOT (1999),
LIVE JOURNAL (1999),
WORD PRESS (2003)
SOCIAL NETWORKS
FRIENDSTER (2002)
MULTIPLY (2003)
FACEBOOK (2004)
MICROBLOGS TWITTER
(2006) TUMBLR (2007)
VIDEO YOUTUBE (2005)
AUGMENTED
REALITY/VIRTUAL REALITY
VIDEO CHAT SKYPE (2003)
GOOGLE HANGOUTS
2013)
SEARCH ENGINES
WEARABLE
TECHNOLOGY
PORTABLE
COMPUTERS/LA SMART PHONES
PTOP 1980’S
FILL IN THE BLANKS WITH THE CORRECT
TERMINOLOGY. CHOOSE YOUR ANSWERS
FROM THE WORD BANK
• TELEGRAPH, RADIO AND TELEPHONES
• COMPUTER AND THE INTERNET
• MACHINES
• ELECTRONIC AGE
• ORAL LANGUAGE
• TV
1. During prehistoric times, the medium of
communication was primarily through __________
2. The Industrial Age started in England and other
European countries in the 18th century. This period
started the shift from agricultural and handicraft
economy to one that is dominated____________.
3. In the Industrial Age, communication channels like
__________were developed.
4. The ____________made great contribution in the
development of radio, television, films and telephone
as media of communication.
ACTIVITY 3:
CREATE A TIMELINE OF
YOUR EXPOSURE TO
TRADITIONAL AND NEW
MEDIA. FOR EACH ITEM,
INCLUDE AN SHORT
DESCRIPTION AND
