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Group 5

The document outlines the concept of focus groups as a qualitative research method, detailing their composition, types, organization, and appropriate usage. It highlights the advantages and disadvantages of focus groups, emphasizing their ability to gather in-depth insights while noting the necessity for skilled moderation. Additionally, it provides guidelines on when to use and avoid focus groups, along with dos and don’ts for effective facilitation.

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7 views14 pages

Group 5

The document outlines the concept of focus groups as a qualitative research method, detailing their composition, types, organization, and appropriate usage. It highlights the advantages and disadvantages of focus groups, emphasizing their ability to gather in-depth insights while noting the necessity for skilled moderation. Additionally, it provides guidelines on when to use and avoid focus groups, along with dos and don’ts for effective facilitation.

Uploaded by

anitangabire017
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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FOCUS GROUPS

KAFEERO JOEL 21/U/0947


AKANYIJUKA ABIOLAH 21/U/04250/PS
KISAKYE WINNIFRED KYOZIRA 21/U/13429/PS
Presentation Outline
1. Introduction

2. What makes up a Focus Group?

3. Types of focus groups

4. How to Organize a Focus Group?

5. Why focus groups?

6. When to use?

7. When not to use?

8. Dos and Don’ts

9. Merits/Demerits of Focus Groups 2


Introduction
• A focus group is a form or source of qualitative
research in which a group of people are asked
about their opinions, beliefs, experiences, and
attitudes towards a specific topic or

concept(Freeman, 2006)

•During this process, the researcher notes the


essential points discussed in the group.

3
What makes up a Focus Group?
 Participants: Typically consist of 6 to 12
members.
 Moderator: Skilled facilitator who spearheads
the discussion.
 Duration: Usually takes 60 to 90
minutes.
 Discussion Guide: Includes a list of questions,
topics, or issues to be covered during the session.
 Recording: Typically recorded sessions, either
digitally or taking notes.
Types of Focus Groups
•Single focus group: This is a traditional type •Teleconference or online focus groups: These
involving a small group of participants placed are conducted virtually through video
in one group to discuss a specific teleconferencing or online platforms.
topic(Focus Groups | International Journal
for Quality in Health Care | Oxford • Dual moderator focus groups: Two
Academic). moderators work together to facilitate one
focus group session(American Journal of
•Two-way focus groups: Two separate focus Community Psychology).
groups conducting simultaneously, each
addressing the same topic. • Dueling moderator focus groups: Two
•Traditional focus groups: It involves of a moderators lead different groups that are
concurrently debating the same topic
small group of participants (6 to 10).

•Mini focus groups: They consist of a smaller


group of people (3 to 5).
Types of focus groups

6
How to organize a Focus Group?
Why focus groups?
• To demonstrate the respondents' attitudes, feelings, convictions,
experiences, and responses in a way that wouldn’t be achievable using
other data collection methods like questionnaires or direct
observations(Rosenthal, 2016)
When to use focus groups?
 Explore needs, thoughts, and feelings.

 Explore perceptions.

 When you wish to gain knowledge from people’s jokes.

 Focus groups can help to explore or generate hypotheses and develop

questions or concepts for questionnaires and interview guides.

9
When not to use Focus Groups?
 Understanding what people do (instead of what they say they do).

 Without a skilled and experienced moderator


 Need for quantitative data.

 Situations where you worry about people influencing each other.

 Sensitivity of the topic, if the topic under investigation is highly


sensitive or personal.
Dos and Don’ts of focus groups

Do’s Don’ts
 Avoid interrupting
 Clearly define objectives
participants
 Manage time effectively
 Do not tell people they are wrong
 Be sympathetic to issues raised
 Avoid overloading questions
 Keep praising and thanking people
 Avoid leading questions
for their contributions.
Merits and Demerits of focus groups
Merits Demerits
 Free and open discussion  Needs a skilled moderator

 Flexible  Groups difficult to assemble

 Speedy results.  Less control than individual

 Socially oriented research interviews

 In-depth exploration
References
Focus Groups | International Journal for Quality in Health Care | Oxford Academic. (n.d.).
Retrieved October 27, 2024, from
https://academic.oup.com/intqhc/article-abstract/8/5/499/1843013

Freeman, T. (2006). ‘Best practice’ in focus group research: Making sense of different views.
Journal of Advanced Nursing, 56(5), 491–497. https://doi.org/10.1111/j.1365-
2648.2006.04043.x

Rosenthal, M. (2016). Qualitative research methods: Why, when, and how to conduct interviews
and focus groups in pharmacy research. Currents in Pharmacy Teaching and Learning, 8(4),
509–516. https://doi.org/10.1016/j.cptl.2016.03.021

Using focus groups to facilitate culturally anchored research | American Journal of Community
Psychology. (n.d.). Retrieved October 27, 2024, from
https://link.springer.com/article/10.1007/bf00942247

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