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Informative Communication Versus Other Forms of Communication

The document discusses various forms of communication, focusing on informative communication, which aims to share knowledge without altering behavior. It outlines different types of informative speeches, including descriptive, demonstrative, and explanatory, each serving distinct purposes in conveying information. Additionally, it contrasts informative communication with persuasive and argumentative communication, highlighting their unique objectives and techniques.

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Christianne Romano
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384 views22 pages

Informative Communication Versus Other Forms of Communication

The document discusses various forms of communication, focusing on informative communication, which aims to share knowledge without altering behavior. It outlines different types of informative speeches, including descriptive, demonstrative, and explanatory, each serving distinct purposes in conveying information. Additionally, it contrasts informative communication with persuasive and argumentative communication, highlighting their unique objectives and techniques.

Uploaded by

Christianne Romano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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INFORMATIVE

COMMUNICATION
VERSUS OTHER FORMS
OF COMMUNICATION
DISSCUSANTS: RIVERA, REGINE
ROSALES, ANGELINE
COMMUNICATION FOR VARIOUS
PURPOSES
• Communication is made for numerous purposes. The way
messages are crafted depends highly on the intention of the
sender.
Ex:
• Supermarket - sales agent - product is promoted gets consumers
buying.
• News anchor - delivers information in such a way that all the facts
are clearly stated doing away with words that may cause confusion
• Criminal lawyer - design his arguments supported by facts to
convince the judge and the jury
INFORMATIVE COMMUNICATION
• it involves giving than asking.
• As an informative communicator, you want your
receivers to pay attention and understand, but not to
change their behavior.
• By sharing information, ignorance is reduced, or better
yet, eliminated.
• The informative value of a message is measured by
how novel and relevant the information is or the kind of
understanding it provides the receivers
TYPES OF INFORMATIVE
COMMUNICATION
• Informative speech is one that informs the
audience, however, as should be clear; this
general definition demonstrates that there are
many ways to inform an audience. Therefore,
there are several types of informative speeches,
but the main types of informative speeches
include definition, descriptive, explanatory,
and demonstrative
DESCRIPTIVE SPEECH
DESCRIPTIVE SPEECH
• DESCRIPTIVE SPEECH A descriptive speech
creates a vivid picture in a person's mind
concerning an object, person, animal, or place.
• As the saying of J. Thomas goes, "Pictures are
worth a thousand words. Informing through
description entails creating verbal pictures for your
audience
• Description is also an important part of informative
speeches that use a spatial organizational pattern since
you need to convey the layout of a space or concept.
Good descriptions are based on good observations, as
they transfer what is taken in through senses and
answer these types of questions:
- What did that look like?
- Smell like?
- Sound like?
- Feel like?
- Taste like?
DEMONSTRATIVE SPEECH
• A demonstration / demonstrative speech explains how todo
something. If you have ever sat through a lecture where an
educator explained how to create a bibliography, then you have
heard a demonstration speech. Like most informative speeches,
a how-to speech will possibly use visual examples that show
the audience how to move from step to step through a particular
activity.

• • Visualizations help the audience recall what each step looks


like, increasing the chance that they will retain the overall
information of the speech.
• • A demonstrative speech creates an intellectual imagein
audience members' minds.
EXPLANATORY SPEECH
• Explanatory speeches explain, describe,
and inform audience about a given topic.
Naturally they focus on the "how and why“
rather than just telling them about a subject.
This leaves the audience with a deeper
understanding of the subject matter rather
than just a summary. This method of
informing maybe useful when a topic is too
complex or abstract to demonstrate.
EXPLANATORY SPEECH
• When presenting complex information make sure to break the
topic up into adaptable units, avoid information overload, and
include examples that make the content significant to the
audience

Osborn (2009) purports that informative communication arises


out of three deep impulses:
• We seek to expand our awareness of the world around us.
• We seek to become more competent.
• We have an abiding curiosity about how things work and how
they are made.
EFFECTIVE INFORMATIVE SPEAKING

When preparing for an informative exchange, ask


yourself the following questions:
• Is my topic noteworthy to be considered informative?
• What do my recipients already know about my topic?
• What more do they have to know?
• Am I knowledgeable enough of my topic to help my receivers
understand it?
OTHER FORMS OF COMMUNICATION
PERSUASIVE COMMUNICATION
• The term persuasion means to force someone.
• Persuasive communication has one core
purpose: get the readers to support, believe and
act in favor of presenter.
• In writing, it is pushing across an idea and
convincing people or readers to support the idea
you want to convey
EXAMPLES OF PERSUASIVE
COMMUNICATION
• TV commercials

• Periodical advertisements

• Billboards
PERSUASIVE COMMUNICATION
• It is an art of gaining fair and favorable considerations for our point of
view. It
• Provides a choice among options.
• Advocates something through a speaker.
• Uses supporting material to justify advice.
• Turns the audience into agents of change. • • Asks for strong
audience commitment
• Gives importance to the speaker's credibility.
• Appeals to feelings
MODES OF PERSUASION
• Ethos (credibility)- Means convincing by the
character of the author.
• Pathos (emotional)- Means persuading by
appealing to the reader's emotion.
• Logos (logical)- Means persuading by the
use of reasoning.
TIPS IN DOING PERSUASIVE
PRESENTATION
•Be objective, but subjective
• Use your brain, not your heart
• Cite, cite, cite
ARGUMENTATIVE COMMUNICATION

• Tries to make listeners/readers believe that your idea


is better based on the various reasons that you have
at hand.
•It is logical and reasoned way to demonstrate one's
point of view, belief, conclusion, or position.
• Examples
• Debate
• Miting de avance
TIPS IN DOING AN ARGUMENTATIVE
PRESENTATION
•It is a one way debate
• Move the reader to action
• End with a punch
THANKYOUUUUUUUUUUUUUUUU!

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