E-Commerce Chapter 1
E-Commerce Chapter 1
Commerce
Mettu University, Department of Information Technology
3rd Year
Chapter 1 – introduction to E-Commerce
Prepared By: Alemayehu N
•
What is Commerce
According to Dictionary.com
• Commerce is a division of trade or
production which deals with the exchange of
goods and services from producer to final
consumer
• It comprises the trading of something of
economic value such as goods, services,
information, or money between two or more
entities.
What is E-Commerce
• Commonly known as Electronic Marketing.
• “It consist of buying and selling goods and
services over an electronic systems Such as the
internet and other computer networks.”
• “E-commerce is the purchasing, selling and
exchanging goods and services over computer
networks (internet) through which transaction or
terms of sale are performed Electronically.
TRADITIONAL
BUSINESS
MANF. UNIT DISTRIBUTOR WHOLESALER RETAILER CUSTOMER
20% 10% 10% 10% 100%
ADVERTISEMENT
50%
DIRECT SELLING
COMPANY CUSTOMER
E-Commerce vs. E-Business
Definition of E-Commerce
1. Buying and Selling of goods and services through the internet is known as
e-commerce. Unlike e-business, which is an electronic presence of business,
by which all the business activities are conducted through the internet.
2. e-commerce is a major component of e-business.
3. e-commerce includes transactions which are related to money, but e-
business includes monetary as well as allied activities.
4. e-commerce has an extroverted approach that covers customers, suppliers,
distributors, etc. On the other hand, e-business has an ambivert
approach that covers internal as well as external processes.
5. e-commerce requires a website that can represent the business. Conversely,
e-business requires a website, Customer Relationship Management
and Enterprise Resource Planning for running the business over the
internet.
6. e-commerce uses the internet to connect with the rest of the world. In
contrast to e-business, the internet, intranet and extranet are used for
connecting with the parties .
Why Use E-Commerce …….?
• LOW ENTRY COST
• REDUCES TRANSACTION COSTS
• ACCESS TO THE GLOBAL MARKET
• SECURE MARKET SHARE
Brief History Of
E-Commerce
• 1970s: Electronic Funds Transfer (EFT)
• Used by the banking industry to exchange account
information over secured networks
• Late 1970s and early 1980s: Electronic Data
Interchange (EDI) for e-commerce within
companies
• Used by businesses to transmit data from one business
to another
• 1990s: the World Wide Web on the Internet
provides easy-to-use technology for information
publishing and dissemination
• Cheaper to do business (economies of scale)
• Enable diverse business activities (economies of scope
The Process of E-Commerce
• A consumer uses Web browser to connect to the
home page of a merchant's Web site on the
Internet.
• No checkout queues
• Reduce prices