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Retail Managment

Carrefour is a leading French multinational retailer with over 12,000 stores in more than 30 countries, offering various formats including hypermarkets and online grocery delivery. The company's mission is to be the favorite brand for customers by focusing on quality products and consumer-centric strategies, while its vision aims to establish Carrefour as the preferred retailer globally. Additionally, Carrefour operates in multiple retail sectors and faces competition through five fundamental forces including the threat of substitutes and industry rivalry.

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24 views11 pages

Retail Managment

Carrefour is a leading French multinational retailer with over 12,000 stores in more than 30 countries, offering various formats including hypermarkets and online grocery delivery. The company's mission is to be the favorite brand for customers by focusing on quality products and consumer-centric strategies, while its vision aims to establish Carrefour as the preferred retailer globally. Additionally, Carrefour operates in multiple retail sectors and faces competition through five fundamental forces including the threat of substitutes and industry rivalry.

Uploaded by

esmail mitwaly
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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RETAIL MANAGEMENT

in carrefour

NAME
ismael Mohamed 20108324
Fady samy 20108005
Mahmoud Ashraf 20108325
Amr Oora 20108027
We are talk about
carrefour in

01 02 03 04 05
what are the five
the marketing the retailing fundamental
strategy strategy retail sectors in
brief about the forces of
selected outlines the outlines the which the
competition in
organization mission and mission and organization
the retail industry
vision vision operates
for the selected
organization

2
Ab 1 .0
ou
t:
 carrefour is-a French multinational retailer headquartered in Boulogne
Bellecourt, France.
 It is one of the largest hypermarket chains in the world, with over 12,000
stores in more than 30 countries.
 Carrefour operates stores under several different formats, including
hypermarkets, supermarkets, and convenience stores.
 The company also operates an online platform for home delivery of
groceries and other household items.
 Carrefour was founded in 1958 and has grown to become a major player in
the global retail industry.
 In addition to its retail operations, the company also has a strong presence
in the wholesale and distribution sector 3
Logo:
Trading Logo of Carrefour:
◎ Logos can convey many ideas in one simple design by using stylish or hidden design.
© The logo features the letter "C" between two arrows that point in different directions.
"Carrefour" is the place where generally four streets are meet.

◎ The first store of the Carrefour is situated where four roads are meet.
> In French, this condition is known as "Carrefurcs“.

◎ Hence the name Carrefour.


4
and vision

First .The vision of


Carrefour
The : is to be the leading quality service and
vision of Carrefour
product provider for customers. Being the best and the leading
player means that Carrefour marketing strategy and operations
focus on:
◎ Providing high quality of products and services

◎ Providing value to customers


◎ Concentrate on building customer experience
5
and vision

Second .The mission of


Carrefour:
Carrefour marketing strategy is grounded in its mission. The mission for Carrefour
is to be the favorite brand of the customers. This mission is essential for the
marketing strategy of Carrefour as it focuses on all operations and marketing
activities in the

direction of:
◎ Consumer centrism
◎ Using research to understand and influence consumers
◎ They are totally focused on the expectations of their customers.
◎ They try to offer their customers the best price and the best merchandise, in
every store, in every country.
6
and vision

First .The mission of


Carrefour :
◎ Over the past 40 years, the Carrefour group
has grown to become the world's second-
largest retailer and the largest in Europe the
group currently operates four main grocery
store formats: hypermarkets, supermarkets,
hard discount and convenience stores

7
and vision

Second .The vision of


Carrefour:
◎ The Carrefour group has one simple ambition
is to make Carrefour the preferred retailer
wherever it operates and To become the
benchmark in modern retailing in each of the
markets. They aim to offer the customers the
best price and the best merchandise, in every
store, in every country
8
04. retail sectors in which the organization operates

Carrefour is a multinational retail company that


operates in a variety of retail sectors. Some of the
main retail sectors in which Carrefour operates

 Food and grocery  Health and beauty


 Fashion and apparel  Sporting goods and outdoor equipment
 Home goods and furnishings  Toys and hobbies
 Electronics and appliances  Books, music, and entertainment

 services

9
05. what are the five fundamental forces of competition in the retail industry for the selected organization
Threat of substitutes
1 High risk of replacements
Substitutes off er similar products at
The threat of new
low prices
entrants
New entrants need high financial
2 investment
New entrants need updated technology for
industry
keeping par with
progress
Bargaining power of buyers
3 Sales made to end consumer directly
Stocking of products at retailers, as well as
own-controlled retail outlets

4 Bargaining power of suppliers


Multiple suppliers of raw materials
Suppliers are chosen after careful
inspection, and through contracts

5 Industry rivalry
High industry rivalry
Players off er similar products
Players compete through marketing to
influence consumers 10
h an k s
T
!

Any
question ? 11

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