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Objectives
1. To understand basic public responsibilities of
corporations within the global community.

2. To understand the legal framework of CSR initiatives.

3. To explore how corporations are attempting to engage in issues

beyond the conventional role of wealth creating entities.

4. Analyse and evaluate the relationship between CSR and

Sustainability.

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Course Outcomes

Understand Basic Public Responsibilities: Recognize and articulate the fundamental public
responsibilities of corporations within the global community.

Comprehend Legal Frameworks: Understand the legal frameworks and legislation related to
CSR initiatives, both in India and internationally.

Evaluate CSR Initiatives: Analyze how CSR initiatives contribute to value creation for
corporations and examine their impact on society.

Assess CSR and Sustainability Relationship: Evaluate and present the relationship between
CSR and sustainability, including how CSR can drive new business opportunities and improve
brand image.

Generate Professional Standards: Develop professional standards and societal

responsibilities for future careers, informed by an understanding of CSR principles and
practices.
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1. Tata Group Initiatives: Tata Group has a long
history of CSR, with initiatives spanning education,
healthcare, and rural development. The Tata Trusts,
one of the oldest and largest philanthropic
organizations in India, supports various programs such
as the Tata Medical Center in Kolkata and the Tata
Institute of Social Sciences (TISS).

Impact: Their CSR activities aim to improve the

quality of life, promote education and healthcare, and
support community development.
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1. Tata Group Initiatives: Tata Group has a long
history of CSR, with initiatives spanning education,
healthcare, and rural development. The Tata Trusts,
one of the oldest and largest philanthropic
organizations in India, supports various programs such
as the Tata Medical Center in Kolkata and the Tata
Institute of Social Sciences (TISS).

Impact: Their CSR activities aim to improve the

quality of life, promote education and healthcare, and
support community development.
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Reliance Industries Initiatives: Reliance Industries focuses on
education, healthcare, rural development, and disaster relief. The
Reliance Foundation, established in 2010, has worked on projects
such as providing clean drinking water, improving education
infrastructure, and supporting underprivileged communities.

Impact: The foundation has made significant contributions to

healthcare and education, and has also supported disaster relief efforts
during crises like floods and earthquakes.

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Wipro Initiatives: Wipro's CSR activities are managed through the
Wipro Foundation, which focuses on education, healthcare, and
environmental sustainability. Key projects include the Wipro
Applying Thought in Schools program and various health and
wellness initiatives.

Impact: Wipro’s initiatives have contributed to improving

educational outcomes, enhancing healthcare services, and promoting
environmental sustainability.

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Hindustan Unilever Limited (HUL)Initiatives: HUL's CSR efforts
include programs like Project Shakti, which empowers rural women
by providing them with training and opportunities to sell HUL
products, and the Lifebuoy Handwashing Program, which aims to
promote hygiene in underserved communities.

Impact: These programs focus on improving livelihoods, promoting

hygiene, and supporting community development.

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Definition: CSR refers to a company’s commitment to operating in an ethical and
socially responsible manner. It involves practices and policies that not only meet legal
and regulatory requirements but also exceed them to benefit society and the
environment.

Key Aspects:

Ethical Business Practices: Ensuring fair and ethical treatment of employees, suppliers,
and customers.

Community Engagement: Supporting local communities through initiatives like

education programs, healthcare, and disaster relief.

Environmental Responsibility: Reducing the environmental impact of business

operations through sustainable practices like waste reduction, energy efficiency, and
pollution control.

Philanthropy: Contributing to charitable causes and supporting non-profit organizations. 9

Objectives:

Enhance Reputation: Build a positive image and strengthen brand reputation.

Stakeholder Engagement: Address the interests and concerns of various stakeholders,

including customers, employees, and investors.

Social Impact: Contribute to the well-being of society and improve quality of life.

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Sustainability Definition: Sustainability focuses on meeting the needs of the present
without compromising the ability of future generations to meet their own needs. It
encompasses a broad range of environmental, social, and economic considerations
aimed at ensuring long-term viability and balance.

Key Aspects:

Environmental Sustainability: Managing natural resources responsibly, reducing carbon

footprints, and minimizing ecological impact.

Social Sustainability: Promoting social equity, ensuring fair labor practices, and
supporting community well-being.

Economic Sustainability: Building a resilient and economically viable business model

that supports long-term growth and stability.

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Objectives:

Resource Efficiency: Use resources in a way that minimizes waste and reduces
environmental impact.

Long-Term Viability: Ensure that business practices support long-term economic

stability and environmental health.

Social Equity: Address social issues such as inequality and ensure fair and inclusive
practices.

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Relationship Between CSR and Sustainability Integration: CSR initiatives often
contribute to sustainability goals, as both aim to improve societal and environmental
outcomes. CSR can be seen as a subset of the broader concept of sustainability.

Focus: While CSR focuses on the ethical and social responsibilities of a company,
sustainability takes a more holistic approach, encompassing environmental, social, and
economic dimensions.

Scope: CSR is often specific to the practices and policies of a company, while
sustainability involves a broader perspective that includes global and long-term impacts.

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WHAT IS CSR&S ALL ABOUT?

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CSR is about how companies can contribute positively to
society and manage their social responsibilities, while
sustainability is about ensuring that business practices
support long-term ecological balance, social well-being,
and economic health. Both concepts are interrelated and
play crucial roles in modern business practices.

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Companies Act, 2013Applicability:

The Act mandates CSR for companies that meet any of the following criteria:

Net Worth: Companies with a net worth of ₹500 crore or more.

Turnover: Companies with an annual turnover of ₹1,000 crore or more.

Net Profit: Companies with a net profit of ₹5 crore or more in any financial year.

Requirement: These companies are required to spend at least 2% of their average net
profit from the preceding three financial years on CSR activities.

Disclosure: Companies must report their CSR activities and expenditures in their annual
reports, including details of the CSR committee, activities undertaken, and funds spent.

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 History &
Chronological
evolution of CSR in
India

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The history and evolution of Corporate Social Responsibility (CSR) in India
reflect the country's economic, social, and political changes. Here’s an
overview of its development:

Early Beginnings (Pre-Independence Era)Pre-1947: The concept of CSR in

India can be traced back to the philanthropic activities of Indian
industrialists like Jamsetji Tata and Mahatma Gandhi. Jamsetji Tata was
known for his contributions to education, healthcare, and infrastructure,
such as the Tata Institute of Social Sciences. Gandhi advocated for ethical
business practices and community welfare.

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Post-Independence Era (1947-1980s)1950s-1960s: Post-independence,
India focused on economic development and industrialization. During
this period, CSR was primarily seen through the lens of philanthropy,
where companies were expected to contribute to societal welfare, but
there was no formal structure or regulation.

1970s: The concept of CSR began to gain traction with the emergence
of the social responsibility of businesses beyond mere charity. The
government started emphasizing corporate involvement in socio-
economic development.

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Institutionalization (1990s-2000s)1991: The liberalization of the Indian
economy marked a significant shift. With the economic reforms and
increased role of the private sector, CSR started to evolve from a
philanthropic to a more strategic approach, focusing on sustainable
development and corporate governance.

2000s: The launch of various initiatives and guidelines aimed at integrating

CSR into business practices. Notable was the release of the Indian
Companies Act of 1956, which began to include provisions related to
corporate governance and social responsibility, though CSR was not
mandatory.

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Formalization and Legislation (2010s-Present)2013: A landmark
development occurred with the Companies Act of 2013, which made CSR
mandatory for certain companies. This Act required companies meeting
specific financial thresholds to spend at least 2% of their average net profit
over the last three years on CSR activities.

2014-2015: The introduction of the National Voluntary Guidelines on Social,

Environmental, and Economic Responsibilities of Business (NVGs) provided a
framework for businesses to integrate CSR into their operations.
2020s: Continued focus on strengthening CSR regulations and promoting
sustainable practices. Companies are increasingly aligning their CSR
activities with global sustainability goals and addressing issues like climate
change, human rights, and economic inequality.

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Key DevelopmentsCSR Rules (2014): Detailed rules under the Companies Act 2013
provided clarity on the implementation and reporting of CSR activities.

National Guidelines (2020): The National Guidelines on Responsible Business

Conduct (NGRBC) updated the framework for corporate responsibility,
emphasizing principles of accountability, transparency, and sustainability.

Sector-Specific Initiatives: Various sectors have developed their own CSR

frameworks and guidelines to address industry-specific issues.

In summary, CSR in India has evolved from early philanthropic efforts to a

formalized, strategic approach integrated into corporate governance. The legal
framework established in recent years reflects a significant shift towards
mandatory compliance and a focus on sustainable and ethical business practices.

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 Concept
of Charity

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Corporate Social Responsibility (CSR) and sustainability involves corporate actions that
extend beyond the company's immediate business interests to support social and
environmental causes.

Charity in Corporate Social Responsibility (CSR):

Definition and Scope:

Charity in CSR refers to the philanthropic activities a company undertakes to support
charitable causes. This can include donations to nonprofit organizations, sponsoring
community events, or volunteering.
Purpose:
The primary purpose of charitable activities under CSR is to contribute to societal
welfare and improve the quality of life in the communities where the company
operates. It’s often seen as a way for companies to give back to society and enhance
their public image.

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Strategic Integration:
For effective CSR, charitable activities should be aligned with the company's values and
strategic goals. This alignment helps ensure that charitable efforts are sustainable and
meaningful, rather than just ad hoc donations.

Benefits:

Brand Enhancement:
Positive public perception and improved brand reputation.
Employee Engagement:
Increased morale and loyalty among employees who value working for a socially
responsible company.
Customer Loyalty: Attracting customers who prefer to support companies with a strong
CSR commitment.

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Charity in Sustainability:

Definition and Scope:

In the context of sustainability, charity involves supporting initiatives that promote
environmental conservation and social equity. This can include efforts to combat climate
change, support sustainable development projects, or fund environmental research.

Purpose:
The goal is to address and mitigate the environmental and social impacts of business
activities. Charity in sustainability often focuses on long-term impacts and creating value
for future generations.

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Strategic Integration:
Sustainable charity efforts are integrated into a company’s overall sustainability strategy.
This means identifying and supporting causes that align with the company’s
environmental and social impact goals.

Benefits:
Long-Term Value Creation: Contributing to a more sustainable future which benefits both
society and the business in the long run.

Risk Management:
Reducing the risk of negative environmental or social impacts that could affect the
company.

Innovation and Leadership:

Positioning the company as a leader in sustainability, potentially driving innovation and
new business opportunities.
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Corporate philanthropy involves companies donating money, resources, or time to support social causes and nonprofit
organizations. This can take many forms,

Monetary Donations: Direct financial contributions to charities or nonprofits.

In-Kind Donations: Providing goods or services instead of cash. For example, a tech company might donate software or
hardware.

Employee Volunteering: Encouraging employees to volunteer their time to community service, sometimes offering
paid time off for such activities.

Matching Gifts: Matching employees' charitable donations to encourage more giving.

Corporate Foundations: Establishing a separate entity funded by the company to focus on philanthropy.

Sponsorships: Funding events or initiatives in exchange for promotional opportunities.

Corporate philanthropy can enhance a company’s reputation, build brand loyalty, and improve employee satisfaction.
It’s often part of a broader corporate social responsibility (CSR) strategy.

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Corporate citizenship
It is a key component of Corporate Social Responsibility (CSR) and sustainability. It represents how a company behaves
ethically and responsibly towards society and the environment. Here’s how it fits into CSR and sustainability.

Definition

Corporate Citizenship: This refers to the role and responsibilities of a company in society. It involves not just
compliance with laws and regulations but also proactive efforts to contribute positively to the community and
environment.

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Corporate citizenship
Corporate Social Responsibility (CSR): CSR is a broad concept that includes corporate citizenship. CSR encompasses a
company's efforts to operate ethically and contribute to economic development while improving the quality of life of
the workforce, their families, and the local community.

Philanthropy: Contributing resources to social causes.

Ethical Labor Practices: Ensuring fair treatment and safe working conditions.

Community Engagement: Involving local communities in decision-making and development.

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Corporate citizenship
Corporate Social Responsibility (CSR): CSR is a broad concept that includes corporate citizenship. CSR encompasses a
company's efforts to operate ethically and contribute to economic development while improving the quality of life of
the workforce, their families, and the local community.

Philanthropy: Contributing resources to social causes.

Ethical Labor Practices: Ensuring fair treatment and safe working conditions.

Community Engagement: Involving local communities in decision-making and development.

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Corporate citizenship
Ethical Business Practices: Conducting business with integrity and transparency.

Environmental Responsibility: Implementing practices to minimize environmental impact.

Social Impact: Engaging in activities that benefit society, such as supporting education, health, and welfare initiatives.

Governance: Adhering to principles of good governance, including accountability and stakeholder engagement.

Benefits
Enhanced Reputation: Positive public perception and brand loyalty.
Employee Satisfaction: Increased morale and attraction of top talent.
Stakeholder Relations: Better relationships with customers, investors, and communities.
Risk Management: Proactive approach to managing social and environmental risks.

Overall, corporate citizenship is about integrating ethical practices and sustainable development into the core
operations of a company, making it a central aspect of both CSR and sustainability.

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Thank
You
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